LAUSANNE, Switzerland--(BUSINESS WIRE)--Dec 1, 2025--
KFC Europe is thrilled to announce the grand opening of one of its most iconic European flagship stores, located at the heart of historical Rome near the renowned Trevi Fountain. This landmark launch is a testament to KFC’s continued growth throughout Europe, showcasing the brand’s dedication to quality, innovation, and unforgettable customer experiences.
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As one of the fastest growing retail brands in the world, KFC opens a new restaurant somewhere around the world once every 3.5 hours. The choice of Rome as the site for one of the first Western European flagship stores was a natural choice and reflects the brand’s rapid growth across Europe and beyond.
The Rome flagship signals a pivotal step in KFC’s broader strategy to accelerate its presence throughout Europe. Following the successful launch of the Prague flagship last year, KFC continues its expansion journey with plans to open additional flagship stores in key European cities over the coming years.
This approach is rooted in a vision to establish KFC as a leading quick-service restaurant brand, that in Europe already has more than 2,200 restaurants across 40 countries, with an emphasis on iconic locations that mirror the unique spirit of each city. As part of its bold growth plan, KFC aims to double the number of restaurants across the continent within the next five years, reinforcing its dedication to community engagement, sustainability, and delivering exceptional dining experiences.
“ We are thrilled to bring our most modern and ambitious flagship to Rome, and this next to the Trevi fountain!This opening marks a significant milestone in our journey to establish KFC as a leading brand across Europe, and reflects our strategic focus on iconic locations that bridge history and modern relevance. ” said Dhruv Kaul, Managing Director KFC EMEA.
With its almost 1000sqm and two floors, the new flagship in Rome stands as the largest and one of the most technologically advanced KFC restaurant in Europe to-date, blending Roman heritage with cutting-edge design, sustainability and technology. Located just a few steps away from the world famous Trevi Fountain, this flagship is the one of the first in Europe to offer its consumers KWENCH by KFC that brings a new range of specialty drinks, and offers a unique digital-first environment that invites guests to engage with the brand in new and exciting ways.
The flagship’s unique architectural concept pays homage to Rome’s rich heritage while embracing contemporary trends. Thoughtfully designed interiors and interactive spaces invite guests to engage with the KFC brand in fresh, exciting ways. The new Rome flagship is a cornerstone in KFC’s broader vision to redefine quick-service dining in Europe, combining tradition and modernity to delight both loyal brand lovers and new guests.
About KFC
KFC, a Yum! Brands Inc. company, is the world's leading restaurant chain serving fried chicken and a company with a rich history of success and innovation. It all began with Colonel Harland Sanders, the brand's founder. He invented the Original Recipe, the recipe containing an inimitable secret blend of herbs and spices, still prepared today and characteristic of the brand.
Every day, in over 30,000 restaurants in more than 145 countries, KFC cooks prepare chicken fresh, hand-breading it and carefully following all steps, from breading to cooking, to obtain a fragrant and irresistible product.
Yum! Brands Inc. also includes the brands Pizza Hut, Taco Bell, and The Habit Burger Grill. With more than 53,000 restaurants in over 155 countries, Yum! Brands is one of the largest restaurant companies in the world.www.kfc.it
KFC Opens Iconic Flagship Store in Rome, Marking Major Milestone in European Expansion
President Donald Trump said U.S. forces will keep hitting Iran “very hard” in the next two or three weeks and bring the country “back to the Stone Ages,” even as he touted the success of U.S. operations and argued that all of Washington’s objectives have so far been met or exceeded.
Trump said Iran would continue to face a barrage of attacks in the short term.
“We are going to hit them extremely hard over the next two to three weeks,” Trump said. “We’re going to bring them back to the Stone Ages, where they belong.”
Trump didn’t say anything about negotiations with Iran or bring up the April 6 deadline he set for Iran to open the Strait of Hormuz, the critical waterway for global oil and gas transport. He has threatened to attack Iran's energy infrastructure if the strait was not reopened.
Trump also did not offer a clear path to end the supply disruptions that have sent energy prices soaring. He did not mention the possibility of sending U.S. ground troops into Iran, or NATO, the trans-Atlantic alliance he has railed against for not helping the U.S. secure the waterway.
Oil rose more than 4% and Asian stocks fell after the comments. Oil prices were sharply higher following Trump’s remarks. Brent crude, the international standard, jumped 4.9% to $106.16 per barrel. Benchmark U.S. crude rose 4% to $104.15 a barrel.
U.S. gas prices jumped past an average of $4 a gallon for the first time since 2022 on Tuesday, as the Iran war continues to push fuel prices higher worldwide. Analysts say those high fuel costs will trickle into groceries as businesses’ transportation and packaging costs pile up.
Here is the latest:
A New York-based think tank said Thursday that U.S. President Donald Trump’s speech suggests he “is willing to leave the Strait of Hormuz off the table, leaving other nations to deal with the consequences.”
“Trump’s message was that the United States can sustain its own economic and energy ecosystem, while countries dependent on regional exports will either have to buy from the United States or manage the Strait themselves,” the Soufan Center wrote.
“While Trump explicitly thanked U.S. allies in the Persian Gulf for their cooperation and allyship, an expedited U.S. withdrawal without securing the Strait will leave many of these countries, whose economies are dependent on energy exports, in the lurch.”
Fuel prices in Thailand soared again on Thursday after the government further cut subsidies, sending diesel price to over 44 baht ($1.35) per liter, about 12% increase.
The surge was the second time in a week, after a majority of fuel prices rose by 6 baht ($0.18) per liter last Thursday.
Democrats are criticizing Trump’s primetime address to the American people on the war in Iran as “incoherent” and as doing little to answer “the most basic questions the American people,” according to statements from two Democratic lawmakers released on Wednesday.
Sen. Mark Warner, D-Va., noted that Trump owed Americans more answers about a conflict that has driven up prices on gas “alongside rising prices for diesel, fertilizer, aluminum, and other essentials, with consequences that will continue to ripple through the economy for a long time to come” in his statement.
Meanwhile, Sen. Chris Murphy, D-Conn., released a statement that said the “speech was grounded in a reality that only exists in Donald Trump’s mind.”
Murphy went on to add that “no one in America, after listening to that speech, knows whether we are escalating or deescalating.”
Oil rose more than 4% and Asian stocks fell after U.S. President Donald Trump said in his first national address since the Iran war began that the U.S. will keep hitting Iran very hard.
Trump also said the United States will “finish the job” in Iran and that military operations could wrap up soon.
Tokyo’s Nikkei 225 was down 1.4% to 53,004.81 in early Asia trading on Thursday. South Korea’s Kospi lost 3.4% to 5,292.36. Hong Kong’s Hang Seng fell 0.8% to 25,082.59.
U.S. futures were down more than 0.7%.
Oil prices were sharply higher following Trump’s remarks. Brent crude, the international standard, jumped 5% to $106.22 per barrel. Benchmark U.S. crude rose 4.2% to $104.36 a barrel.
Members of civic groups hold signs against the U.S. and Israel attacks on Iran near the U.S. Embassy in Seoul, South Korea, Wednesday, April 1, 2026. (AP Photo/Lee Jin-man)
Israel's rescue teams and residents take shelter as sirens sounds next to a site struck by an Iranian missile in Bnei Brak, Wednesday, April 1, 2026. (AP Photo/Oded Balilty)
A family who fled Israeli shelling in southern Lebanon warm themselves by a bonfire next to tents used as shelters in Beirut, Lebanon, Tuesday, March 31, 2026. (AP Photo/Emilio Morenatti)
People stand near a damaged van beside scattered debris following an Israeli strike in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hassan Ammar)
A firefighter extinguishes a car at the site of Israeli airstrikes, in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hussein Malla)
