XIAO NOODLES Debuts on HKEX, Becoming the First Listed Chinese Noodle Restaurant Stock

HONG KONG, Dec. 5, 2025 /PRNewswire/ -- Guangzhou Xiao Noodles Catering Management Co., Ltd. ("XIAO NOODLES" or the "Company", Stock Code: 2408.HK), a prominent Chinese specialty restaurant chain, was officially listed today on the Main Board of the Hong Kong Stock Exchange, becoming the first Chinese noodle restaurant stock in the public market. The global offering attracted strong participation from institutional investors, with HHLR Advisors, Ltd. ("HHLRA", Member of Hillhouse Group), Hai Di Lao Holdings Pte. Ltd. ("Haidilao"), Dream'ee (Hong Kong) Open-ended Fund Company, Hong Kong Shengying Investment Limited ("Shengying Investment"), Zeta Wisdom OFC ("Zeta Fund") joining as cornerstone investors.

According to Frost & Sullivan, XIAO NOODLES is ranked No.1 nationwide in Sichuan–Chongqing–style noodle restaurants and No.4 among all Chinese noodle restaurant operators by gross merchandise value (GMV) in 2024. Over the past three years, the Company has demonstrated remarkable business expansion and financial performance. Revenue surged from RMB 418 million in 2022 to RMB 1.154 billion in 2024, representing a compound annual growth rate of 66.2%, significantly outpacing the broader Chinese quick-service restaurant (QSR) market. The upward trajectory continued into the first half of 2025, during which XIAO NOODLES reported revenue of RMB 703 million, a 33.8% year-over-year increase, while adjusted net profit rose 131.56% to RMB 52.18 million, setting new historical highs.

Founded in Guangzhou in 2014, XIAO NOODLES has grown rapidly through a clear strategic road-map and disciplined operations. Its restaurant network expanded from 133 stores in early 2022 to 465 stores now across 22 cities in mainland China and Hong Kong. An additional 115 new stores are under preparation, putting the Company on track to surpass 500 restaurants by year-end. Notably, the 500th store will open in Singapore, marking the Company's first overseas location and signaling an important step in the global expansion of Chinese noodle cuisine.

XIAO NOODLES operates a scalable business model driven by a combination of self-operated and franchised restaurants. All stores are managed under a centralized, standardized, and digitalized system covering recipe development, centralized procurement, supply chain, site selection, store construction, operations, training, marketing, and quality assurance. The Company focuses on authentic Sichuan–Chongqing flavors, including the signature the Red Bowl Noodles (Mala Noodles with Peas and Meat Sauce), Golden Bowl Noodles (Hot n' Sour Noodles), Wonton Series, and Maocai HotPot Series. Each restaurant typically offers 30 to 40 SKUs, with menu updates introduced regularly to enhance customer experience, ensuring every encounter is warm, familiar, and unforgettable.

The Company has also developed its own end-to-end restaurant operation system, covering both front- and back-end workflows including order management, dine-in and delivery fulfillment, shift scheduling, production control, procurement, inventory management, supply chain collaboration, talent development, and performance evaluation.

Moving forward, the proceeds from the IPO will be used to accelerate the Company's multi-year expansion plan, enhance digital and supply chain capabilities, and advance its international strategy. XIAO NOODLES plans to open 520 to 610 new restaurants over the next three years and has already initiated its overseas development roadmap. The Company's first international location in Singapore is scheduled to open in December 2025, marking a significant step in bringing Chinese noodle culture to global markets and establishing Southeast Asia as a new growth engine.

Listing on HKEX marks a defining milestone in XIAO NOODLES's journey. Guided by the vision of 'From the streets of China to tables across the globe,' the Company will continue to strengthen digital operations, optimize supply chain efficiency, and bring high-quality, high-value Chinese cuisine to consumers in China and around the world.

For more information about XIAO NOODLES, please visit https://www.xiaonoodles.com/en

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

XIAO NOODLES Debuts on HKEX, Becoming the First Listed Chinese Noodle Restaurant Stock

SINGAPORE, April 2, 2026 /PRNewswire/ -- For decades, beer ads have belonged to the big guys, million-dollar productions, glossy beaches and celebrity cameos that cost more than a craft brewery makes in a year. For independent brewers like Brewlander, it was never a fair fight. Until now.

With the rise of text-to-video AI like Sora and Qwen 2.5, the rules have changed. Today, anyone with a keyboard can make an epic film without spending a cent. So Brewlander decided to do just that.

To show how Brewlander is the beer that invests in the beer, the brand didn't film commercials, it printed them. Posters, billboards, magazines, all featuring detailed AI prompts that anyone could type in to instantly generate over-the-top beer ads. The kind of ads independent brewers were never supposed to afford.

Examples included:

"Surfers ride black sea horses through an underwater world of neon coral reefs, past glowing jellyfish, raising their ice-cold Brewlanders."

"A colossal Brewlander bottle floats in a galaxy of bubble-planets and star-balls."

To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.

At the end of the day, the message was a brilliant move: Brewlander doesn't invest in million-dollar commercials, it invests in what matters: the beer itself.

About Brewlander

Brewlander was born out of John's passion for homebrewing (and his online moniker on brewing forums), and we've kept that homebrew tradition of having fun and pushing the envelope well alive.

Back in 2016, John and a few friends came up with a wild idea: to make his award-winning brews available to the wider public. Taking a leap of faith, he gave up his day job and plunged headfirst into the project with the mission to challenge the status quo of Asia's beer scene, while putting Singaporean brews on the world beer map.

Brewlander splashed onto Singapore's craft beer scene on 14 March 2017, launching to glowing response from the local beer community and the media as Singapore's first gypsy brewer.

About BLKJ Havas

BLKJ Havas is a creative company that engineers marketing moments for brands in culture, entertainment and media. It prides itself as the un-advertising agency - because people hate advertising, and we love people.

Now more than 8 years in business, the agency is amongst the most awarded and successful in the region. It is currently ranked the #1 Agency in Singapore, #8 in Asia by Campaign Brief THE WORK 2024. It is Spikes Asia 2024's Singapore Agency of the Year, and Top 10 APAC Agency of the Year.

Its strong regional and Singapore client roster includes Reckitt, JLL, JBL Harman, Great Eastern, Land Transport Authority of Singapore, Republic of Singapore Air Force, Singapore Tourism Board, Ministry of Education Singapore, IMDA and more.

For more, check out: blkjhavas.agency

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

THIS BEER BRAND DIDN'T FILM COMMERCIALS, IT PRINTED THEM