The launch ceremony of "UPanda Cinema" and the China-themed Program Showcase Season in Malaysia was held in Kuala Lumpur on Saturday, bringing together more than 100 representatives from government departments, cultural institutions and the film and television industry from both China and Malaysia.
As the first ever showcase season featuring Chinese programs in Malay, the activity will last until the 2026 Chinese New Year holiday season in February, airing Chinese TV series, documentaries, and animated series with a total length of over 100 hours on Astro Group Malay Language TV channels.
During Saturday's event, the China Intercontinental Communication Center signed agreements on micro-drama production and China-Malaysia cultural exchange cooperation in the film and television industry respectively with Malaysia's Mango Media and Juxta Films.
The program, "UPanda Cinema," was officially launched in 2021. It has worked with mainstream local media in over 20 countries and regions, including Russia, France, South Africa, India, and Central Asia, reaching a cumulative overseas audience of more than 130 million.
China-themed film, cultural exchange event kicks off in Malaysia
