The city of Yinchuan in northwest China's Ningxia Hui Autonomous Region has launched a major winter consumption campaign since Saturday to stimulate retail, dining, entertainment, and sports through creative retail models with great-value vouchers.
Inside a city shopping mall, a new model featuring shopping, dining, and immersive performances has been introduced, attracting large crowds. The mall also launches a plan that allows consumers to stack merchant-specific subsidies on top of government-issued city consumption vouchers.
Beyond traditional retail, Yinchuan is leveraging sports to create a consumption scene by partnering with renowned sports brands, popular restaurants, and professional family institutions. More consumers can win more vouchers by participating in activities, including watching fun sports matches and completing physical challenges.
"I brought my child out to this shopping mall today. And we just happened to come across this event. My child was very happy to take part. The discount with the consumption vouchers is quite large, making it very affordable [when buying things]," said He Hua, a Yinchuan resident.
According to local authorities, the winter consumption season in Yinchuan will feature 113 promotional events, totaling 140 million yuan (about 19.2 million U.S. dollars) in consumption vouchers.
By adopting a highly multi-element model, Yinchuan aims to turn winter consumption into a powerful engine for urban economic development, driving growth across the retail, dining, and entertainment sectors.
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Innovative retail fuels winter spending with great-value vouchers in Ningxia
