TicketManager Named Preferred Ticket & Guest Management Partner of the Bay Area Host Committee

SAN FRANCISCO--(BUSINESS WIRE)--Dec 8, 2025--

TicketManager, the leading SaaS platform for corporate ticketing and guest experience management, today announced a strategic partnership with the Bay Area Host Committee, naming TicketManager the preferred ticket and guest management technology provider for Super Bowl LX and multiple FIFA World Cup 2026 matches in the region. The Host Committee will leverage TicketManager’s enterprise-grade platform to streamline VIP invitations, registration, and onsite guest management across all major events.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251208223767/en/

The partnership ensures a unified, secure, and scalable technology backbone to support one of the largest hospitality operations in sports. With Super Bowl LX at Levi’s Stadium and global audiences arriving for FIFA World Cup 26™ SF Bay Area matches, the Bay Area Host Committee required a proven platform capable of managing thousands of high-profile guests, corporate partners, government officials, and community stakeholders.

“Hosting global events of this magnitude requires flawless execution, and TicketManager gives us the reliability, visibility, and control we need,” said Jessica Wong, Vice President, Partnerships & Client Services of the Bay Area Host Committee. “Their technology will help us deliver a world-class experience for every VIP guest from invitation through event day.”

TicketManager’s platform will centralize guest list management, automate invitation workflows, enforce credentialing requirements, and provide real-time reporting to the Host Committee and its partners. The system also offers seamless mobile access, ensuring staff and guests can navigate event logistics effortlessly.

“Super Bowl LX and the 2026 FIFA World Cup are two of the most significant sporting events in the world, and we’re honored to help the Bay Area Host Committee bring them to life,” said Tony Knopp, CEO and Co-Founder of TicketManager. “Our mission has always been to make live event experiences easy, transparent, and impactful for organizations – and there is no better stage to demonstrate that than these global events.”

The Bay Area partnership builds on TicketManager’s long track record supporting major sports organizations, Fortune 500 brands, and large-scale international events. With millions of tickets managed annually across the NFL, NBA, NHL, MLS, college sports, concerts, festivals, and global sporting events, TicketManager continues to redefine how organizations manage and measure live event engagement.

About TicketManager

TicketManager is the industry’s leading SaaS platform for managing corporate tickets, hospitality assets, and live event experiences. Trusted by thousands of enterprise brands and professional sports organizations, TicketManager makes it easy for companies to invite guests, manage ticket distribution, measure ROI, and stay compliant. TicketManager partners with major leagues, teams, and global event organizations to help businesses get more value from their sports and entertainment investments. Learn more at www.ticketmanager.com.

About the Bay Area Host Committee

The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente, Genentech, and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.

TicketManager partners with the Bay Area Host Committee for Super Bowl 60 and FIFA World Cup events.

ZURICH (AP) — FIFA says it will include three-minute hydration breaks in each half of every game at next year's World Cup, not just those played in hot weather.

The referee will stop the game 22 minutes into each half for players to take drinks, regardless of the temperature, the host country — the United States, Canada or Mexico — or whether the stadium has a roof and air conditioning.

The change may also be a hit with broadcasters, since it makes the game schedule more predictable. FIFA said it was first announced when the governing body's chief tournament officer for the 2026 World Cup, Manolo Zubiria, attended a meeting with broadcasters.

He indicated that referees may have some flexibility if there's a stoppage shortly before the 22-minute mark for an injury.

“This will be addressed on the spot with the referee,” Zubiria said.

FIFA said the move is a “streamlined and simplified version” of an earlier practice of having breaks after 30 minutes over a certain temperature threshold, once set at 32 degrees Celsius (89.6 Fahrenheit) on the wet bulb global temperature system.

The change comes after heat and humidity affected players during some games at this year's Club World Cup in the U.S.

At that tournament, FIFA reacted by lowering the threshold for cooling or water breaks and also placing more water and towels around the edge of the field.

Heat has long been an issue at major soccer tournaments. Amid concerns ahead of the 2014 World Cup, a Brazilian court ordered FIFA to make its recommended breaks mandatory or face fines.

AP soccer: https://apnews.com/hub/soccer

FILE - Fluminense players cooling up during a water break at the Club World Cup quarterfinal soccer match between Fluminense and Al Hilal in Orlando, Fla., Friday, July 4, 2025. (AP Photo/John Raoux, file)