CHICAGO--(BUSINESS WIRE)--Apr 2, 2026--
Molson Coors Beverage Company ("Molson Coors" or “the Company”) (NYSE: TAP, TAP.A) has completed the acquisition of Atomic Brands Inc., maker of Monaco Cocktails (“Monaco”), officially welcoming the brand to its U.S. Beyond Beer portfolio.
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The acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment. With the transaction now closed, Molson Coors is focused on supporting the plan for Monaco’s next phase of growth and leveraging its national scale while maintaining continuity for customers, distributors and consumers.
“As we move forward, we’re committed to protecting what’s made Monaco a leader in RTD cocktails over the past 14 years,” said Brian Feiro, president of U.S. sales for Molson Coors. “That means having the right people and systems in place to support the integration phase for all of our partners and Monaco’s many fans out in the market.”
As part of the integration, Molson Coors is retaining more than 80 members of Monaco’s sales team, who will continue supporting Monaco throughout the integration, and over time, are expected to also represent Molson Coors’ broader flavor portfolio.
“Feet on the street matter,” Feiro added. “Just as we’ve done with our non-alc business, the addition of the Monaco team reflects our commitment to investing in new capabilities to build a winning total-beverage portfolio.”
Launched in 2012, Monaco grew to become the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S., helping to ignite the canned cocktail category by combining bold flavors and quality with convenient, ready-to-drink packaging. The brand has built a loyal following through strong performance in convenience and independent retail, primarily in singles, positioning it for continued expansion.
The acquisition supports the Company’s long-term strategy to build a strong portfolio of scaled brands across beer and beyond beer, aligned with evolving consumer preferences and occasions.
All data points are sourced from Circana unless otherwise specified.
*Source: Nielsen xAOC + Convenience and Liquor, Open States Period Ending Jan 24, 2026
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors’ history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors’ ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors’ success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
FORWARD LOOKING STATEMENTS
This press release includes “forward-looking statements” within the meaning of the U.S. federal securities laws. Generally, the words "expects," "intend," "goals," "plans," "believes," "continues," "may," "anticipate," "seek," "estimate," "outlook," "trends," "future benefits," "potential," "projects," "strategies," "implies," and variations of such words and similar expressions are intended to identify forward-looking statements. Statements that refer to projections of our future financial performance, our anticipated growth and trends in our businesses, transaction plans and integration efforts, and other characterizations of future events or circumstances are forward-looking statements, and include, but are not limited to, statements regarding Molson Coors’ strategy, its expectations regarding premiumizing its portfolio and the anticipated consummation of the acquisition and the timing and benefits thereof. Although Molson Coors believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Actual events or results may differ materially from those contained in the forward-looking statements due to risks, uncertainties and assumptions. These risk factors include those detailed in Molson Coors’ public filings with the Securities and Exchange Commission (the “SEC”), including its most recent Annual Report on Form 10-K and subsequent filings with the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Molson Coors does not undertake to update any forward-looking or other statements in this release, except as required by law.
Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails
Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails
Tiger Woods expressed astonishment as he was handcuffed after crashing his SUV last week in Florida, according to body camera footage released Thursday that also shows deputies removing two pills from Woods' pocket.
Separate footage from the back of the patrol car shows the handcuffed golfer hiccuping, yawning and repeatedly appearing to nod off during the 15-minute ride.
Woods told authorities he was looking at his phone and changing the radio station when his speeding Land Rover clipped the back of a truck and rolled onto its side on a residential road on Jupiter Island. No one was injured in the March 27 afternoon crash.
“I looked down at my phone, and all of a sudden — boom,” Woods told an officer as he knelt on a lawn, prior to his arrest.
Bodycam footage shows Martin County Sheriff’s Deputy Tatiana Levenar then conducting a roadside sobriety test and telling Woods: “I do believe your normal faculties are impaired, and you’re under an unknown substance, so at this time you’re under arrest for DUI."
“I’m being arrested?” Woods responded.
“Yes sir,” Levenar said.
After handcuffing Woods, authorities searched his pockets and found two white pills.
“That’s a Norco,” Woods said after an officer pulled out the pills, referring to a painkiller that contains acetaminophen and the opioid hydrocodone. Authorities would later confirm that Woods was in possession of hydrocodone.
In the bodycam footage, Woods told Levenar that he had not drunk any alcohol and that he had taken “a few” medications earlier in the day, though Woods’ words are muted in the released video as he describes some of the drugs.
At the sheriff’s office complex, after Woods was escorted into the “DUI room” where drivers are tested for being under the influence, Woods said, “I’m not drunk. I’m on a prescription medication,” according to a supplemental sheriff’s office report released Thursday.
Woods, 50, pleaded not guilty on Tuesday to suspicion of driving under the influence. He posted a statement Tuesday night saying that he was stepping away indefinitely “to seek treatment and focus on my health.”
During the field sobriety test, deputies noticed Woods limping and that he had a compression sock over his right knee. Woods explained he had undergone seven back surgeries and over 20 surgeries on his right leg, and that his ankle seizes up while walking.
Woods, who was hiccuping during questioning, continuously moved his head during one of the sobriety tests and deputies had to tell him several times to keep his head straight, an arrest report said.
“Based on my observations of Woods, how he performed the exercises and based on my training, knowledge, and experience, I believed that Woods normal faculties were impaired, and he was unable to safely operate the motor vehicle,” Levenar wrote.
Woods is the most influential figure in golf and has become as recognizable as any athlete in the world. The first person of Black heritage to win the Masters in 1997, he has captivated golf fans with records likely never to be broken.
But his injuries have kept him from accomplishing more, including those suffered in a 2021 Los Angeles car crash that damaged his right leg so badly he said doctors considered amputation. He has not played an official event since the 2024 British Open. He was recovering from a seventh back surgery in October and was trying to return at the Masters, where he is a five-time champion.
Following last week's crash, Woods agreed to a Breathalyzer test that showed no signs of alcohol, but he refused a urine test, authorities said. He was arrested and released on bail eight hours later.
Under a change to Florida law last year, refusing an officer’s request to take a breath, blood or urine test became a misdemeanor, even for a first offense.
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Associated Press writer Mike Schneider in Orlando, Florida, contributed to this report.
In this image taken from police body camera video released by the Martin County, Fla., Sheriff's Office, golfer Tiger Woods performs a field sobriety test for sheriff's deputies following a car crash in Jupiter Island, Fla., Friday, March 27, 2026. (Martin County Sheriff's Office via AP)
Golfer Tiger Woods stands by his overturned vehicle in Jupiter Island, Fla., on Friday, March 27, 2026. (AP Photo/Jason Oteri)
In this image taken from police body camera video released by the Martin County, Fla., Sheriff's Office, golfer Tiger Woods speaks with sheriff's deputies following a car crash in Jupiter Island, Fla., Friday, March 27, 2026. (Martin County Sheriff's Office via AP)
In this image taken from police body camera video released by the Martin County, Fla., Sheriff's Office, sheriff's deputies holds two pills from a search of golfer Tiger Woods' pants following a car crash in Jupiter Island, Fla., Friday, March 27, 2026. (Martin County Sheriff's Department via AP)
In this image taken from police body camera video released by the Martin County, Fla., Sheriff's Office, golfer Tiger Woods is taken into custody by sheriff's deputies following a car crash in Jupiter Island, Fla., Friday, March 27, 2026. (Martin County Sheriff's Office via AP)
In this image taken from police body camera video released by the Martin County, Fla., Sheriff's Office, golfer Tiger Woods performs a field sobriety test for sheriff's deputies following a car crash in Jupiter Island, Fla., Friday, March 27, 2026. (Martin County Sheriff's Office via AP)
The Martin County Sheriff's Office welcome sign is displayed outside Friday, March 27, 2026 (AP Photo/Jim Rassol)
This handout photo provided by the Martin County Sheriff's Office shows Tiger Woods, in Stuart, Fla., Friday, March 27, 2026. (Martin County Sheriff's Office via AP)
Tiger Woods leaves the Martin County Sheriff's Office jail facility following his involvement in a car crash where he was arrested on a DUI charge on Friday, March 27, 2026 (AP Photo/Jim Rassol)
FILE- Golfer Tiger Woods stands by his overturned vehicle in Jupiter Island, Fla., March 27, 2026. (AP Photo/Jason Oteri, File)
