DAYTON, Ore.--(BUSINESS WIRE)--Dec 9, 2025--
Domaine Serene, the celebrated Willamette Valley winery and recent “U.S. Winery of the Year” honoree at the Sommeliers Choice Awards, is proud to announce a new relationship with United Airlines, extending its award-winning wines to travelers around the world.
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Guests flying United Polaris® business class can now enjoy select Domaine Serene wines onboard, starting with the Decanter Platinum award-winning 2022 Domaine Serene ‘Yamhill Cuvée’ Pinot Noir, followed by the iconic Domaine Serene ‘Evenstad Reserve’ Chardonnay. The inclusion of these wines highlights United’s ongoing investment in luxury food and beverage experiences and reflects a shared commitment to excellence and craftsmanship.
“Our goal is to travel with our customers,” said Liz Lease-McCaffrey, Chief Revenue and Marketing Officer at Domaine Serene. “Now, Domaine Serene can be part of the journey, offering a taste of Oregon to travelers flying in United Polaris business class.”
“Working with Domaine Serene affirms our dedication to bring best-in-class products to our United Polaris business class travelers,” said Aaron McMillan, United’s Managing Director of Hospitality Programs. “Domaine Serene’s wines embody the artistry and quality that align perfectly with our elevated onboard experience.”
More Ways to Experience Domaine Serene in Oregon
With direct United flights into Portland, it is now easier than ever for travelers to extend their Domaine Serene journey across the winery’s three Oregon destinations, each offering a distinct expression of its acclaimed Pinot Noir and Chardonnay.
Domaine Serene is also featured at some of Oregon’s premier hospitality destinations, including The Allison Inn & Spa in Newberg and The Ritz-Carlton in Portland, where guests can savor select vintages and easily extend their experience at one of our nearby locations.
From in-flight indulgence to vineyard experiences, Domaine Serene continues to redefine what it means to enjoy world-class wines, whether in the air, in the city, or at the winery.
To plan your visit or explore the collection, visit DomaineSerene.com.
About Domaine Serene:
Entrepreneurs at heart, Grace and Ken Evenstad put down roots in Oregon’s Willamette Valley, where they saw the region’s potential with its similarities to Burgundy, and in 1989 founded Domaine Serene. Thanks to this vision, today Domaine Serene is home to seven individual vineyard estates, planted exclusively with Pinot Noir and Chardonnay, that are dry farmed and LIVE certified. Domaine Serene’s winemaking philosophy is informed by over 30 years of experience and guided by the Evenstads’ passion and pursuit to create world-class wines. Domaine Serene welcomes guests to experience its winery and Clubhouse, prestigious grounds, wine lounges, and incredible selection of wines across their three Oregon locations. Domaine Serene is part of the Evenstad Estates portfolio of luxury wine brands from Oregon and Burgundy, continuing to lead the global standards for world-class wines and exceptional hospitality. For more information, visit DomaineSerene.com.
Guests flying United Polaris® business class can now enjoy select Domaine Serene wines onboard, including the 2022 ‘Yamhill Cuvée’ Pinot Noir.
The onset of $30 million football rosters funded mostly by companies providing third-party payments to players on behalf of their schools is within the rules but “has not sort of matched” the system some of its founders intended, the head of the College Sports Commission said Tuesday.
Bryan Seeley delivered an update on the CSC's progress over the last two months. While he was bullish about the new agency's ability to analyze deals quickly, he said the influx of third-party deals — contracts that help schools blow past the $20.5 million salary cap they're allowed to pay players directly — has led to increased review times.
The CSC's new numbers, updated through February, included a 65% increase over the preceding two months in the volume of the third-party deals, which are sometimes known as associated deals, among schools in the Power Four conferences.
Seeley said those figures led him to believe that most schools are trying to follow the rules by submitting their deals for review to the CSC, which is tasked with making sure they are not simple pay-for-play contracts but have a “valid business purpose” and are priced fairly.
He also said he had been told that "there was a belief that perhaps up to 90% of deals flowing through the system would do so automatically that would not need any kind of human review.
“It must have been based on an assumption that this would be a somewhat organic market with a lot of not associated deals," he said. "And that is turning out to be not the case.”
Those associated deals have brought the CSC under scrutiny for lag time in approving contracts. More importantly, they speak to wider concerns that the cost of populating competitive college rosters has spiraled out of control less than a year into the system that was activated by the House settlement — the endgame in a lawsuit that allows schools to share revenue directly with players, then augment that through third-party deals.
The discussion has reached as far as the White House, where last week President Donald Trump held a “summit” with sports leaders to discuss ways of reining in costs.
Trump has promised an executive order this week that will address issues in an industry where, he said, “the amount of money being spent and lost by otherwise very successful schools is astounding, just in a short period of time. And it’s only going to get worse."
Seeley, still focused on standing up an agency that will play a massive role in policing college sports, said he did not want to delve into whether the current system is sustainable.
“I read the same things you read. I see the same public comments in the media and I talk to schools,” Seeley said. “And I do get the sense that some schools had the belief that the settlement as implemented had not sort of matched what they expected. I think that's a fair thing to say.”
Seeley also acknowledged the problems his 8-month-old agency could face if a “participation agreement” that vests enforcement power in the CSC isn't signed by all 68 of the Power Four schools.
Shortly after the CSC distributed the document, a handful of states and schools said they wouldn't sign; some were concerned about language that forbid suing the commission.
In an impassioned plea at NCAA meetings in January, Seeley urged schools to sign the deal. Nearly two months later, he said he is still waiting. Parties have spent month making tweaks, some of which “weaken the document” to the point where it might not be worth the CSC signing it, Seeley said.
“If we don’t have a participant agreement, we’re going to still try to do what we need to do,” he said. “But I think those tools are really important.”
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FILE - Bryan Seeley, a Major League Baseball senior vice president, testifies on a bill during a legislative committee hearing, March 13, 2018, at the Statehouse in Topeka, Kan. (AP Photo/Mitchell Willetts, File)
