LOS ANGELES--(BUSINESS WIRE)--Dec 10, 2025--
The LA Kings announced today, a new strategic multi-year partnership with Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands. As the team’s official away helmet partner, Twilio’s logo will appear prominently on the side of all the Kings’ away helmets during all regular season and playoff games beginning with the current 2025-26 season. This positioning will provide Twilio with coast-to-coast exposure in some of its fastest-growing and most important markets, while enhancing its visibility among fans and business audiences alike. The deal, which was brokered by AEG Global Partnerships, marks Twilio’s first major partnership with a team in the National Hockey League (NHL) and North American professional sports.
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“We’re proud to welcome Twilio, an industry leader in customer engagement, as our official away helmet partner,” said LA Kings President, Luc Robitaille. “Their technology platform will help us communicate with season ticket members and fans in more personalized, meaningful ways – deepening their connection to the team whether they’re cheering from our home ice at Crypto.com Arena or following us on the road.”
As part of the partnership, Twilio’s customer engagement technology will be implemented by the LA Kings, enabling next-level fan communication before, during, and after games. Additionally, the LA Kings and Twilio will collaborate on custom content throughout the season showcasing the company’s technology offerings in action. Twilio will also leverage the away helmet exposure across the country, hosting away-game events and hospitality experiences in select markets. The away helmet placement ensures Twilio’s brand will be prominently featured during nationally televised games in major media markets through the NHL season including key metropolitan areas like Toronto, Seattle, Vegas, Dallas, Boston, New York and more.
“At Twilio, we’ve always believed that everyone, no matter their role or industry, is a builder at heart,” said Chris Koehler, Chief Marketing Officer of Twilio. “Builders want to improve things, whether that’s a business, a team, or what comes next. Partnering with a world-class, dynamic organization like the LA Kings gives us a great chance to connect with both our current and future builder audiences and do it in ways that are fun, unexpected, and genuinely memorable.”
In addition to the helmet partnership, Twilio’s technology brings new opportunities for the LA Kings to engage with fans. With the ability to deliver even more personalized communications and interactive experiences, Twilio’s platform will help strengthen the team’s connection with fans at key moments throughout the season.
“Technology-driven innovation is often created through partnership, and the relationship we’ve established with Twilio speaks to that,” said Nick Baker, President and COO of AEG Global Partnerships. “The shared vision to integrate offerings from both organizations throughout our respective portfolios will ultimately benefit the fan in a significant manner.”
“At the LA Kings, understanding our fans and strengthening their relationship with our team is at the core of our strategy,” said Suzi Alvarez, Vice President of Strategy, Analytics and Technology for the LA Kings. “This partnership with Twilio gives us enormous potential to create more tailored experiences and drive measurable impact across our business.”
ABOUT TWILIO
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries and territories, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com
ABOUT THE LA KINGS
The LA Kings have enjoyed a rich history of excitement, passion, and championship glory in Southern California while demonstrating the utmost commitment to their fans, partners, and community. Owned and operated by AEG, the Kings began play in 1967 and now play at world-famous Crypto.com Arena in Downtown Los Angeles. Since our inception we have strived to be the ultimate leader as it relates to employing many of the greatest players in National Hockey League history, and hosting and participating in incredible events highlighted by two Stanley Cup Championships.
LA Kings Announce a Multi-Year Partnership with Twilio
MOUNT VERNON, Wash. (AP) — Washington was under a state of emergency Thursday from a barrage of torrential rain that has sent rivers flowing over their banks, caused mudslides to crash down on highways and trapped people in floodwaters. Tens of thousands of residents were under evacuation orders.
Heavy rain continued to fall over parts of the state, prompting rising rivers, road closures, water rescues and suspension of Amtrak trains between Seattle and Vancouver. Rainfall intensity increased in several counties in Washington's Cascade Mountains, which had seen up to 6 inches (15.2 centimeters) of rain in 24 hours. One area, Snoqualmie Pass, picked up an additional 1.7 inches (4.3 centimeters) of rain in six hours, the National Weather Service said.
Emergency management officials urged residents not to drive through standing water. Those who live near rivers were advised to stay alert to evacuation orders.
After days of unrelenting heavy rain Gov. Bob Ferguson declared a statewide emergency by Wednesday, warning "lives will be at stake in the coming days.” Some residents have already been told to get to higher ground, with Skagit County, in a major agricultural region north of Seattle, ordering everyone within the Skagit River’s 100-year floodplain to evacuate.
Catastrophic flooding is likely in many areas and the state is requesting water rescue teams and boats, Ferguson said on the social media platform X on Wednesday night.
Hundreds of National Guard members will be sent to help communities, said Gent Welsh, adjutant general of the Washington National Guard.
In a valley leading out to the foothills of Mount Rainier southeast of Seattle, Pierce County sheriff’s deputies on Wednesday rescued people at an RV park in Orting, including helping one man in a Santa hat wade through waist-deep water. Part of the town was ordered to evacuate over concerns about the Puyallup River’s extremely high levels and upstream levees.
A landslide blocked part of Interstate 90 east of Seattle, with photos from Eastside Fire & Rescue showing vehicles trapped by tree trunks, branches, mud and standing water. Officials also closed a mountainous section of U.S. 2 due to rocks, trees and mud.
More than 17,000 customers in Washington were without electricity Thursday, according to PowerOutage.us.
The Skagit River was expected to crest at roughly 42 feet (13 meters) in the mountain town of Concrete early Thursday, and roughly 39 feet (12 meters) in Mount Vernon early Friday.
“We feel very confident that we can handle a ‘normal flood,’ but no one really knows what a 41, 42 foot river looks like south of Mount Vernon," Darrin Morrison, a commissioner for Dike District 3 in Skagit County, said during a public meeting Wednesday night.
The county was closing non-essential government services Thursday, including all district and superior court services.
Flooding from the river has long plagued Mount Vernon, the largest city in the county with some 35,000 residents. Flooding in 2003 displaced hundreds of people.
The city completed a floodwall in 2018 that helps protect the downtown. It passed a major test in 2021, when the river crested near record levels.
But the city is on high alert. The historic river levels expected Friday could top the wall, and some are worried that older levees could fail.
“It could potentially be catastrophic,” said Ellen Gamson, executive director of the Mount Vernon Downtown Association.
Sheena Wilson, who owns a floral shop downtown, stacked sandbags by the doors and cleared items off the floor.
“If the water comes in above table height I’ve got bigger problems than my merchandise,” she said.
Jake Lambly added sandbags, tested water pumps and moved valuables to the top floor of the home he shares with his 19-year-old son.
“This is my only asset,” he said Wednesday from his front porch. “I got nothing else.”
Harrison Rademacher, a meteorologist with the weather service in Seattle, described the atmospheric river soaking the region as “a jet stream of moisture” stretching across the Pacific Ocean “with the nozzle pushing right along the coast of Oregon and Washington.”
In Sumas, a small city along the U.S.-Canada border, a flood siren rang out at city hall and residents were told to leave. The border crossing was also closed to southbound commercial vehicles to leave more room for evacuations, according to the Abbotsford Police Department.
Climate change has been linked to some intense rainfall. Scientists say that without specific study they cannot directly link a single weather event to climate change, but in general it’s responsible for more intense and more frequent extreme storms, droughts, floods and wildfires.
Another storm system is expected to bring more rain starting Sunday.
“The pattern looks pretty unsettled going up to the holidays," Rademacher said.
Rush reported from Portland, Oregon. Associated Press writers Gene Johnson and Hallie Golden in Seattle; Martha Bellisle in Issaquah, Washington; Sarah Brumfield in Cockeysville, Maryland; and Kathy McCormack in Concord, New Hampshire; contributed to this report.
Volunteers load sandbags into a vehicle to prepare for major flooding expected along the Skagit River Wednesday, Dec. 10, 2025, in Mount Vernon, Wash. (AP Photo/Cedar Attanasio)
A sign is placed on the window of a vehicle after waters from a rising and muddy Issaquah Creek flood the parking lot under an evacuated apartment building near downtown Issaquah, Washington on Thursday, Dec. 11, 2025. (AP Photo/Martha Bellisle)
Waters from a rising and muddy Issaquah Creek flood the parking lot under an evacuated apartment building near downtown Issaquah, Washington on Thursday, Dec. 11, 2025.(AP Photo/Martha Bellisle)
A flag ripples in the wind as snow falls in Lowville, New York, on Tuesday night, Dec. 9, 2025. The area faces a winter storm warning through Thursday. (AP Photo/Cara Anna)
Rescue workers with Chehalis Fire venture into a flooded neighborhood to pick up evacuees after heavy rains, Tuesday, Dec. 9, 2025, in Chehalis, Wash. (AP Photo/Lindsey Wasson)
A man checks on a car caught in flooding after heavy rains Tuesday, Dec. 9, 2025, in Napavine, Wash. (AP Photo/Lindsey Wasson)
