LONDON--(BUSINESS WIRE)--Dec 11, 2025--
Hanshow, a global leader in digital retail technology, has launched a multi-year research partnership with the University of Cambridge to develop next-generation Augmented RFID systems powered by distributed hardware architectures. The collaboration brings together Cambridge’s world-leading expertise in ultra-low-power sensing and communication with Hanshow’s industrial-scale deployment capabilities, aiming to set a new technological benchmark for the global retail sector.
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As retailers worldwide transition to increasingly automated, data-rich, and energy-efficient store environments, demand is rising for IoT systems that can sense, adapt and operate reliably at scale. The partnership will tackle this challenge head-on by integrating Cambridge research in intelligent sensing, energy harvesting and algorithmic optimisation with Hanshow’s edge-computing platforms and extensive real-world retail data infrastructure.
The joint project will explore new classes of intelligent RFID antennas, ultra-low-power communication modules and self-sustaining RFID nodes capable of ambient energy harvesting. By combining theoretical modelling, simulation and in-store experimentation, the team aims to dramatically improve signal coverage, data fidelity and resilience in complex retail environments.
For Cambridge researchers, the collaboration offers an opportunity to demonstrate how state-of-the-art engineering in distributed hardware systems can deliver measurable commercial and societal impact. For Hanshow, it provides a direct innovation pathway to future AIoT-driven retail solutions that enhance operational accuracy, reduce energy consumption and support more sustainable, responsive store infrastructures.
“With this collaboration, Hanshow is taking a decisive step toward reshaping the technological backbone of future retail,” said Min Liang, CTO of Hanshow. “Working with Cambridge enables us to convert advanced research into scalable, intelligent systems that deliver meaningful value for retailers worldwide.”
“By combining our work in low-energy, high-efficiency hardware with Hanshow’s global innovation capacity, we can accelerate the arrival of truly adaptive retail IoT,” said Associate Professor Michael Crisp, Department of Engineering, University of Cambridge. “This partnership is a powerful example of how academic–industry collaboration can drive real-world impact.”
The programme will progress through a series of research milestones and experimental deployments, generating both academic outputs and commercially ready technologies. It forms a central part of Hanshow’s global R&D strategy to connect digital and physical retail through AIoT architectures that improve efficiency, transparency and sustainability.
Hanshow continues to expand its worldwide innovation network, investing in open research collaborations that transform cutting-edge engineering into solutions that help retailers compete in an increasingly data-driven marketplace.
About Hanshow
Hanshow is a global leader in developing and manufacturing electronic shelf labels and digital store solutions. The company offers customers a series of customized IoT touchpoints and digital store solutions that deliver customer-centric insights. Hanshow’s solutions have provided services to a vast number of stores in over 70 countries and regions, helping them streamline operations, optimize pricing strategies, and offer customers a more personalized experience. In addition, Hanshow delivers advanced digital energy solutions, supporting clients with intelligent in-store energy optimization and integrated PV storage charging systems to reduce energy consumption, lower carbon emissions, and accelerate their transition toward sustainable operations. Learn more: www.hanshow.com
Hanshow and the University of Cambridge Announce Strategic Research Partnership to Advance Next-Generation Augmented RFID
Mohamed Salah's long goodbye to Liverpool begins on Saturday in the quarterfinals of the FA Cup, the competition which represents his best chance of a trophy in his final year at Anfield.
The Egypt winger announced last week that he will be leaving Liverpool at the end of the season after nine years at a club where he has broken scoring records and established himself as one of the world's best players.
Salah potentially has 15 games left in the famous red shirt: Seven in the Premier League as well as three in the FA Cup and five in the Champions League, should Liverpool reach the final in both of those competitions.
That won't be easy.
In the Champions League, defending champion Paris Saint-Germain is up next in the two-leg quarterfinals and it's pretty much as tough in the FA Cup, with Liverpool handed an away match at Manchester City.
Salah, who has 255 goals in 435 appearances for Liverpool, missed the Reds' last game before the international break — a 2-1 loss at Brighton in the league — with a muscle injury but has told manager Arne Slot he should be healthy enough to return this weekend.
“He just does so much for his body for such a long time that he recovers so fast," Slot said on Wednesday. "So, he will train with the team again tomorrow and if everything works well then he’s available to be with us at City.”
The 33-year-old Salah was left out of the Liverpool team for four straight games at the end of 2025 in what appeared to be a breakdown in his relationship with Slot and the club.
Since returning from the Africa Cup of Nations, Salah virtually has been an ever-present in the lineup, seemingly winning the Dutch coach round.
“That hunger never drops,” Slot said of Salah. "It's the thing I find most special about him. So many good players around the world — he's definitely one of them in the last 10 years — and to show that hunger every three days, that professionalism, that commitment to the club and to the team, wanting to score again, always wanting to play ...
“When you take him out three minutes before the end, he's like, ‘Ah, maybe I could have scored one extra.’”
City, meanwhile, is seeking a domestic cup double after beating Arsenal in the English League Cup final on March 22. Pep Guardiola's team is also chasing Arsenal in the Premier League, which takes a break this weekend to give the FA Cup its own space in the calendar.
The other FA Cup quarterfinals take place across Saturday and Sunday.
After City-Liverpool in the early kickoff on Saturday, Chelsea hosts third-tier Port Vale — the lowest-ranked team left in the competition — before Arsenal visits second-tier Southampton.
On Sunday, West Ham hosts Leeds in an all-Premier League matchup.
Manchester City midfielder Phil Foden has less than two months to persuade England coach Thomas Thomas he is worthy of a place in the World Cup squad.
Foden started both of England’s recent friendly games — a draw with Uruguay and a loss to Japan — but failed to impress either in the No. 10 role or as a “false nine," prompting Tuchel to say it's “ not a guarantee ” that Foden will be at the World Cup.
Foden was English soccer's player of the year in the 2023-24 season but has not maintained his top form and has rarely started for City in recent months.
Arsenal's team sheet for the Southampton game will be heavily scrutinized, given 10 players missed games for their national team over the international break because of various issues.
Eberechi Eze, Jurrien Timber and Martin Odegaard already had injuries that caused them to miss the League Cup final, before Piero Hincapie, Bukayo Saka, Declan Rice, William Saliba, Gabriel Magalhaes and Leandro Trossard all pulled out of international duty.
England's Noni Madueke and Spain's Martin Zubimendi missed the second games for their respective countries after reporting injuries.
There might be growing disharmony at Chelsea, going off recent comments by two of the team's best players.
Enzo Fernandez said after elimination in the Champions League that he couldn't guarantee being at Chelsea next season, while Marc Cucurella told The Athletic during this international break that the team was “more stable” under coach Enzo Maresca, who was fired in January, and, "If you asked me, I would not have made this decision.”
Liam Rosenior, the current Chelsea coach, is under big pressure after four straight defeats.
AP soccer: https://apnews.com/hub/soccer
England's Phil Foden holds the ball during the international friendly soccer match between England and Uruguay in London, Friday, March 27, 2026. (AP Photo/Alastair Grant)
FILE - Liverpool's manager Arne Slot talks to Mohamed Salah during the Premier League soccer match between Liverpool and Tottenham in Liverpool, England, Sunday, March 15, 2026. (AP Photo/Jon Super, File)
