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Acquisition builds on Brandwatch and Trajaan's August 2025 partnership, unifying consumer, search, and generative AI insights in a single ecosystem.
CHICAGO, Dec. 11, 2025 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today announced the acquisition of Trajaan, the industry-leading search intelligence platform. This move significantly accelerates Cision's AI and data strategy and gives customers a more complete view of consumer behavior — spanning what people search for, what they say, and what they intend to do.
Trajaan's technology, which captures always on, geo-localized search behavior across traditional search engines, e-commerce platforms, social channels, and emerging GenAI assistants, will be integrated across Cision's portfolio — including Brandwatch, CisionOne, PR Newswire, and Cision's Insights Services. This integration will enable marketing and communications teams to shift from descriptive analysis to predictive intelligence, allowing them to anticipate trends, understand intent, and make faster, more confident strategic decisions.
A New Era of Consumer Intelligence
A unified view of voice and intent
Customers will now be able to combine social and media insights with search intelligence to validate trends, forecast demand, and understand consumer motivations with greater depth.
Visibility into GenAI-driven discovery
As generative AI increasingly influences buying decisions, Trajaan gives brands clarity into how AI platforms interpret, summarize, and recommend products, categories, and competitors.
Faster, more confident decision-making
Trajaan's always on, geo-specific data enables organisations to spot micro-trends earlier, anticipate category shifts, identify brand risk sooner, and act with greater precision.
This acquisition marks a major milestone in Cision's AI product roadmap and further strengthens end-to-end insights capabilities across Brandwatch, PR Newswire, and CisionOne.
"Acquiring Trajaan is a natural extension of the partnership Brandwatch announced earlier this year," said Guy Abramo, Chief Executive Officer at Cision. "By bringing Trajaan fully into the Cision ecosystem, we're unifying search intelligence, conversational insight, and AI-driven analytics to give customers a deeper, more predictive understanding of the 'why' behind consumer behavior — from the questions they ask to the signals that shape demand."
"Joining Cision allows us to scale our technology and vision globally," said Matthieu Danielou, CEO of Trajaan. "Together we can help brands understand what people search for, what they talk about, and how GenAI platforms shape their decisions — long before trends hit the mainstream."
Discover more here.
About Cision
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Media Contact:
Cision Public Relations
CisionPR@cision.com
Acquisition builds on Brandwatch and Trajaan's August 2025 partnership, unifying consumer, search, and generative AI insights in a single ecosystem.
CHICAGO, Dec. 11, 2025 /PRNewswire/ -- Cision, a global leader in consumer and media intelligence, today announced the acquisition of Trajaan, the industry-leading search intelligence platform. This move significantly accelerates Cision's AI and data strategy and gives customers a more complete view of consumer behavior — spanning what people search for, what they say, and what they intend to do.
Trajaan's technology, which captures always on, geo-localized search behavior across traditional search engines, e-commerce platforms, social channels, and emerging GenAI assistants, will be integrated across Cision's portfolio — including Brandwatch, CisionOne, PR Newswire, and Cision's Insights Services. This integration will enable marketing and communications teams to shift from descriptive analysis to predictive intelligence, allowing them to anticipate trends, understand intent, and make faster, more confident strategic decisions.
A New Era of Consumer Intelligence
A unified view of voice and intent
Customers will now be able to combine social and media insights with search intelligence to validate trends, forecast demand, and understand consumer motivations with greater depth.
Visibility into GenAI-driven discovery
As generative AI increasingly influences buying decisions, Trajaan gives brands clarity into how AI platforms interpret, summarize, and recommend products, categories, and competitors.
Faster, more confident decision-making
Trajaan's always on, geo-specific data enables organisations to spot micro-trends earlier, anticipate category shifts, identify brand risk sooner, and act with greater precision.
This acquisition marks a major milestone in Cision's AI product roadmap and further strengthens end-to-end insights capabilities across Brandwatch, PR Newswire, and CisionOne.
"Acquiring Trajaan is a natural extension of the partnership Brandwatch announced earlier this year," said Guy Abramo, Chief Executive Officer at Cision. "By bringing Trajaan fully into the Cision ecosystem, we're unifying search intelligence, conversational insight, and AI-driven analytics to give customers a deeper, more predictive understanding of the 'why' behind consumer behavior — from the questions they ask to the signals that shape demand."
"Joining Cision allows us to scale our technology and vision globally," said Matthieu Danielou, CEO of Trajaan. "Together we can help brands understand what people search for, what they talk about, and how GenAI platforms shape their decisions — long before trends hit the mainstream."
Discover more here.
About Cision
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Media Contact:
Cision Public Relations
CisionPR@cision.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Cision Acquires Trajaan, Expanding AI and Search Intelligence Across Its Platforms
DUBAI, UAE, Dec. 11, 2025 /PRNewswire/ -- At the opening ceremony of the 5th Asian Youth Para Games, AiMOGA Robotics' humanoid robot Mornine and quadruped robot Argos made a landmark debut. Serving as Chery's designated spokespersons and Technology Performers, they completed hosting, interaction, and guidance tasks—marking the first participation of Chinese robots in a major international para sports event and highlighting China's progress in embodied intelligence.
Multilingual Hosting & Formation Entry: Technology Becomes Part of the Ceremony
Argos joined the athlete procession as a "delegation companion," while Mornine interacted with guests and audiences in nine languages, showcasing strong cultural adaptability. Throughout the ceremony, Mornine delivered multilingual hosting and ceremonial support, and Argos performed dance routines, guided routes, and interacted closely with athletes from 35 countries and regions.
During the Games, both robots will continue serving as award assistants, exhibition guides, and audience service volunteers, supporting key areas including the awards plaza and visitor zones.
Robots Enter Para Sports Services—A New Scenario Begins
Under the slogan "Born to Rise," AYPG introduced robots to enhance accessibility and enrich the event experience. Mornine and Argos act not only as tools for information and logistics, but as Trusted AI Assistants, helping young athletes overcome communication barriers and providing emotional and practical support—illustrating how smart technology can bring warmth and inclusion to para sports.
Scaling Globally: AiMOGA's Robotics Portfolio Points to the Future
AiMOGA's humanoid robot Mornine has been deployed in 30+ countries, assisting in retail, exhibitions, and mobility services. Argos is expanding across companionship, patrol, and light-transport applications.
In 2025, AiMOGA also announced a future lineup including guide-dog robots, rehabilitation systems, and intelligent exoskeletons, aimed at offering more accessible solutions for people with disabilities.
Conclusion
The 2025 AYPG marks a milestone where robotics and humanity meet—showing how intelligent technology can empower resilience, connection, and inclusion. As embodied intelligence advances, a more accessible and human-centered future is approaching for all.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AiMOGA Robots Take the Stage at the 2025 Asian Youth Para Games Opening Ceremony--Marking the First Appearance of Chinese Robots in an International Para Sports Event
