ATLANTA--(BUSINESS WIRE)--Dec 16, 2025--
Rithum, a leading global commerce solutions provider, today announced the launch of its new integration with Best Buy Marketplace. The collaboration expands Rithum’s marketplace network and allows U.S. merchants to list and manage products directly on Best Buy—the nation’s largest consumer electronics retailer—through Rithum’s platform. This launch builds on a long-standing relationship between the two companies, expanding from Drop Ship into full marketplace connectivity.
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With the addition of Best Buy Marketplace, Rithum continues to expand access to high-demand retail platforms, giving merchants a strategic edge in reaching high-intent consumers in key product categories. The integration simplifies product onboarding, automates content and pricing optimization, and enhances fulfillment management—helping sellers get to market faster and perform more efficiently.
“Best Buy Marketplace represents a major opportunity for U.S. merchants looking to reach highly qualified and loyal consumers through a brand they already know and trust,” said Lou Keyes, CEO of Rithum. “Our platform gives sellers a fast lane to capitalize on this opportunity with automation, insights, and scalability built in. We’re already seeing strong early interest from brands eager to meet customers where they shop—and this integration makes it easier than ever to turn that interest into impact.”
This integration responds directly to merchant demand and fills a notable gap in the market with few connectivity platforms offering this capability today. For Rithum clients, it represents not only expanded retail reach but also a strategic initiative in a highly competitive landscape. The launch reflects a shared commitment between Best Buy and Rithum to help brands scale efficiently across top-tier retail ecosystems.
Best Buy joins an expansive list of premier marketplaces supported by Rithum, including Amazon, Walmart, Target Plus, TikTok Shop, and TEMU. By offering direct access to Best Buy Marketplace, Rithum further strengthens their clients’ marketplace connectivity, growing revenue and streamlining operations across multiple retail touchpoints.
To learn more about this partnership integration, visit: https://www.rithum.com/partners/best-buy/.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey – from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability. With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity. Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Rithum Launches Integration with Best Buy Marketplace, Expanding Access for U.S. Brands and Retailers
A Paris labor court ruled Paris Saint-Germain must pay more than 60 million euros ($70 million) to Kylian Mbappé in a dispute over unpaid wages and bonuses linked to the end of the France superstar's contract in 2024.
Lawyers argued last month before the Conseil de prud’hommes de Paris in a judicial fight involving colossal sums. On Tuesday, the court sided with Mbappé amid accusations of betrayal and harassment in the breakdown of his relationship with PSG.
The award roughly corresponds to Mbappé's initial claim of 55 million euros.
In November, his lawyers claimed that PSG owed him more than 260 million euros, arguing that his fixed-term contract should be reclassified as a permanent one — a move rejected by the judges. Such a reclassification could have triggered compensation for unfair dismissal, unpaid wages, bonuses, and severance.
PSG sought 440 million euros from Mbappé, citing damages and a “loss of opportunity” after he left on a free transfer. There was no immediate comment from the European champion.
Mbappé's representatives said the ruling, which can be appealed, “confirms that commitments must be honored. It restores a simple truth: Even in the professional football industry labor law applies to everyone.”
The relationship between the 2018 World Cup winner and the reigning European champion turned bitter when Mbappé decided in 2023 not to extend his contract, which was set to expire in summer 2024.
This deprived the club of a juicy transfer fee despite having offered him the most lucrative contract in club history when he signed a new deal in 2022. He was sidelined from a preseason tour and forced to train with fringe players.
He missed the opening league game but returned to the lineup for a final season after discussions with the club — talks that are central to the dispute.
The club accused Mbappé of backing out of an August 2023 agreement that allegedly included a pay reduction should he leave on a free transfer, an arrangement PSG said was meant to protect its financial stability. PSG claimed Mbappé hid his decision not to extend his contract for nearly 11 months, from July 2022 to June 2023, preventing the club from arranging a transfer and causing major financial harm. It accused him of violating contractual obligations and the principles of good faith and loyalty.
Mbappé’s camp insisted PSG has never produced evidence that the striker agreed to forego any payment. His lawyers claimed the club failed to pay wages and bonuses for April, May, and June 2024.
“Mbappé scrupulously fulfilled his sporting and contractual obligations for seven years and right up to the final day,” his advisers said on Tuesday. “He did everything possible to avoid litigation, even going so far as to withdraw a harassment complaint in a spirit of conciliation. In total, he had been seeking payment of his salaries and bonuses for more than 18 months.”
PSG rejected all accusations of harassment, highlighting that Mbappé took part in over 94% of matches in 2023–24 and always worked under conditions compliant with the Professional Football Charter. The club’s claims included 180 million euros for the lost opportunity to transfer Mbappé, who left as a free agent after turning down a 300 million euros offer from Saudi club Al-Hilal in July 2023.
Mbappé joined Real Madrid in the summer of 2024 on a free transfer after scoring a club-record 256 goals in seven years at PSG, which won the Champions League this year without him.
AP soccer: https://apnews.com/hub/soccer
FILE - PSG striker Kylian Mbappe, right, and PSG president Nasser Al-Al-Khelaifi attend a press conference Monday, May 23, 2022 at the Paris des Princes stadium in Paris. (AP Photo/Michel Spingler, File)
FILE - PSG President Nasser Al-Khelaifi, left, speaks to PSG's Kylian Mbappe as it is announced he has signed a three year extension to his contract, at the Parc des Princes stadium in Paris, France, Saturday, May 21, 2022. (AP Photo/Michel Spingler, File)
