DREAME Unveils "Whole-Home Smart Living" Strategy in Vietnam, Advancing Toward a Next-Generation Home Infrastructure Brand

Evolving from a cleaning-tech champion into a full-home lifestyle brand, DREAME begins with core categories like refrigeration and laundry, using flagship innovation and a structured product portfolio to reshape how Vietnamese families live at home

HANOI, Vietnam, Dec. 18, 2025 /PRNewswire/ -- DREAME, a global high-end technology brand, officially unveiled its "Whole-Home Smart Living" strategy for Vietnam on December 16  at a channel conference and product ordering event in Hanoi. While maintaining its leadership in cleaning devices, DREAME is making a systematic move into core home appliance categories such as refrigerators and laundry, positioning Vietnam as one of the key strategic hubs for its whole-home business in Southeast Asia.

From cleaning tech to whole-home living

Founded in 2017, DREAME has built its core strengths on high-speed digital motors, intelligent algorithms and bionic robotic arms, quickly establishing a leading position in smart cleaning. The company's business now spans more than 100 countries and regions, with over 6,000 offline stores and tens of millions of households served, and has achieved No. 1 market share positions in cleaning appliance categories in multiple countries and regions around the world.

"Today, Dreame Technology has grown into a global high-end technology brand, with its portfolio spanning high-end smart home appliances, smart vehicles, smart kitchen appliances, smart cleaning devices, outdoor smart equipment and personal care products. We aim to free users' hands through technology, so they can devote more time and energy to themselves and to enjoying life," said Director of DREAME Southeast Asia, Jacky Zhong. "Vietnam is one of the most dynamic and strategically important markets in our whole-home roadmap – with young consumers, an open channel ecosystem and a strong desire to upgrade their quality of life."

Refrigeration and laundry as the "infrastructure layer" of the modern home

Within the "Whole-Home Smart Living" strategy, refrigerators and washing machines are seen as the "infrastructure layer" for DREAME's entry into core home appliance categories in Vietnam – not just individual products, but systems that determine the rhythm and quality of daily life.

In refrigeration, DREAME has built an architecture centered on the Z-Fresh flagship series, C-Fresh Slim series and Mega Pro series, designed around different kitchen layouts and household needs. In laundry, it has structured a portfolio built around the L9 AI Dual Inverter washer-dryer set, the P Series front-load range and the D3/V3 top-load series, creating a layered care system from premium to mass-market households.

At the same time, DREAME also showcased innovation across additional categories – the Aura Mini LED 4K S100 TV, X-wind air conditioner, HZ602 range hood + EZ60 bridge induction hob, and the DZ401 Pro dishwasher – laying the product and technology foundations for future whole-home deployments in Vietnam:

• The Aura Mini LED 4K S100 TV adopts a QLED + Mini LED backlight solution with full-array local dimming and a peak brightness of up to 1000 nits. Together with HDR, Dolby Vision and the in-house Dreamind™ Pro AI processor, it delivers higher contrast, richer colors and sharper details. The built-in Dreame Master acoustic system incorporates a full soundbar, a hidden Ultra Drum subwoofer and four up-firing speakers, for a total of 11 drivers and peak power of up to 70W, creating an immersive Dolby Atmos experience that truly turns the living room into a home cinema.
• The X-wind dual robotic air conditioner uses the world's first dual robotic air-deflection arms combined with a Coanda multi-level airflow design, achieving up to 126° wide-angle air delivery and a broad, natural-feeling airflow. It can rapidly cool the room while providing two personalized airflow zones to meet the different comfort needs of adults and children. With the DREAME smart app, users can control the system remotely and link it to their daily routines.
• In the kitchen, the HZ602 range hood and EZ60 bridge induction hob work in concert: the hood uses vortex guidance and an air volume of up to 1800 m³/h to provide powerful yet quiet extraction, with gesture control and auto delayed shut-off; the induction hob offers 3600W rapid heating, a flexible bridging zone for large cookware, multiple protections against dry boiling and spills, and one-touch smart cooking modes. The DZ401 Pro standalone dishwasher uses FlexWing multi-directional spray arms and 75°C high-temperature washing, combined with auto door-open and active ventilation, to deliver deep cleaning, energy and water savings, and dry, odor-free storage.

Through these core categories, DREAME is moving from a "single hero product" approach toward a systemic layout at the home infrastructure layer, with room to expand into more scenarios and services in the future.

A multi-layered product architecture: one brand for different cities and life stages

For DREAME, rather than simply claiming "full price coverage", the priority is to build a product architecture that can be flexibly configured along city tiers and evolving household needs.

Refrigeration: from flagship kitchens to mainstream homes

• Z-Fresh flagship series

With FlushFit built-in design as its first key selling point, the Z-Fresh series uses a cabinet depth of around 599 mm and optimized air-duct structure to achieve an almost flush finish with standard cabinetry while still offering more than 500L of usable capacity. The Nebula Grey panel uses a seven-layer mineral fusion process that reproduces the raw texture and cool tones of lunar rock, with light and shadow flowing under the fingertips. A 60-minute fully automated rapid ice-making cycle produces up to 1.2 kg of ice per day, precisely matching ice consumption needs in Southeast Asian households. Dual cooling, –32°C deep freezing and multi-mode FreshFlex variable-temperature drawers flexibly support vegetables and fruits, baby food and soft-freeze storage, meeting the needs of the whole family.

• C-Fresh Slim series

For space-conscious urban households, C-Fresh positions its approx. 600 mm ultra-slim body as a core selling point, combining a black glass integrated panel, Full-Area Airflow and AI temperature control. Within limited kitchen space, it delivers better cabinet fit, more even cooling and flexible FreshFlex drawers that can switch between vegetables and fruits, baby food and soft-freeze modes.

• Mega Pro High-Capacity series

Using SpaceBoost™ and other structural innovations, Mega Pro achieves around 409 L or more capacity within standard cabinetry, while maintaining fast and even cooling performance. For mainstream families, it offers a "more space, better storage, more efficient" daily solution with broader pricing bandwidth.

Laundry: from high-end systems to everyday volume drivers

• L9 AI Dual Inverter washer-dryer set

As DREAME's high-end laundry hero, L9 is built around AI wash and dry algorithms, circulating spray and ultra-clean foam technologies. Its 12 kg wash + 10 kg dry capacity covers high-frequency household needs, while dual-inverter heat pump technology and multi-dimensional vibration control balance energy efficiency, noise and fabric care. L9 is positioned as a "system-level" flagship for image-building stores and key outlets.

• P Series front-load range (P5 / P3 / P2)

The P Series forms DREAME's core front-load lineup:

P5 / P3 adopt 4D Handwash technology, with a tilted drum and four-direction tumbling path that simulate hand-washing motion. Combined with large drum diameters, steam wash and multiple temperature settings, they target mid- to high-end families who prioritize both cleanliness and fabric protection.

P2 focuses on ultra-slim design and quick washes: 530/580 mm bodies fit standard 600 mm cabinet niches, while 15-minute quick wash and steam hygiene modes serve young urban families and compact apartments with high-frequency, small-load usage.

• D3 / V3 top-load series

For everyday volume and more mass-market scenarios, D3 and V3 create a top-load matrix spanning large and mid capacities:

D3 offers a 14 kg capacity, DD inverter motor, rear control panel and tempered glass lid, emphasizing heavy-duty performance and durability.

V3 comes in 9/10/12 kg capacities with 15-minute quick wash and baby-care cycles, designed as a core volume range for regional chains and neighborhood stores.

This multi-layered layout means a single DREAME brand can tell the same story of "next-generation home infrastructure" through different product combinations – from high-end showrooms in Ho Chi Minh City and Hanoi, to regional electrical chains, and further into community-level retail. For media, this creates a richer brand narrative; for investors, it signals a longer product and revenue curve, while channel partners and end users can find the right DREAME solution at each stage of their development.

In the coming years, DREAME will keep increasing investment in local R&D adaptation, local manufacturing collaboration and service network build-out in Vietnam, positioning the country as a key hub connecting Southeast Asia. The company will gradually introduce more TV, air-conditioning and major kitchen appliance lines, working with local partners to shape an open, future-oriented home appliance ecosystem for the next generation of families.

About Dreame Technology

Established in 2017, Dreame Technology is an innovative consumer product company that focuses on smart home cleaning appliances with the vision to empower lives through technology. Follow us on Facebook, Instagram, TikTok and Twitter. For more information, visit https://global.dreametech.com/ 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DREAME Unveils "Whole-Home Smart Living" Strategy in Vietnam, Advancing Toward a Next-Generation Home Infrastructure Brand

DREAME Unveils "Whole-Home Smart Living" Strategy in Vietnam, Advancing Toward a Next-Generation Home Infrastructure Brand

DREAME Unveils "Whole-Home Smart Living" Strategy in Vietnam, Advancing Toward a Next-Generation Home Infrastructure Brand

DREAME Unveils "Whole-Home Smart Living" Strategy in Vietnam, Advancing Toward a Next-Generation Home Infrastructure Brand

HONG KONG, Dec. 18, 2025 /PRNewswire/ -- For Hong Kong enterprises acting as the bridge between Mainland China and the global market, email reliability is no longer just an IT metric, it is the lifeline of day-to-day operations. Yet issues such as network congestion, IP blacklisting and unstable routing still turn routine cross-border communications into potential operational bottlenecks.

Consider a multinational firm engaged in sustainable agriculture and new energy, with more than 40 years of experience and customers across multiple countries. The company relies on email every day to exchange procurement orders, R&D blueprints and financial statements—information that is central to its business. As the international network environment has grown more complex, traditional email routes have begun to struggle, exposing the firm to three major vulnerabilities:

1.Recurring bounce-backs and delays disrupt business continuity: In key markets, essential order emails were repeatedly rejected after the company's IP address was placed on RBL blacklists due to inadvertent association with spam activity. In several emerging markets, R&D correspondence suffered multi-hour delays as messages took inefficient routes across congested networks, and in some cases never reached their destination at all.

2.In-house overseas relay infrastructure is costly and underperforms: The firm experimented with deploying its own overseas relay nodes. However, without dynamic routing capabilities, cross-border emails sometimes took even longer as traffic was sent through suboptimal paths. Unpredictable issues ranging from submarine cable outages to regional network congestion further undermined performance. The in-house setup failed to deliver the expected gains, even as maintenance costs continued to rise.

3.Cross-border phishing is increasingly hard to contain: Phishing emails and malicious attachments originating overseas frequently slipped past basic filters by masking their intent. Many enterprises still rely on legacy email platforms such as Exchange, whose built-in security features struggle against today's more sophisticated threats, raising concerns around both data security and regulatory compliance.

What is an overseas email relay?

An overseas email relay is a network of forwarding nodes deployed across different regions to optimize cross-border email routing. By intelligently selecting paths between sender and recipient, these nodes help improve delivery success rates, reduce latency and lower the risk that legitimate messages will be rejected as spam.

Intelligent Overseas Relays Address Both Stability and Security

As Hong Kong–based companies deepen their presence in Mainland China and overseas markets, specialized solutions have emerged to address the twin challenges of reliability and security in cross-border email delivery. Coremail's Secure Email Relay is one such solution. Combining intelligent global routing with overseas threat filtering, it is designed to help enterprises keep email flowing smoothly and securely across regions.

"Email remains the backbone of cross-border business communication for Hong Kong enterprises,"said Leihua Chen, CEO of Coremail."By stabilising overseas delivery and strengthening protection against external threats, we aim to help organizations operate more smoothly and support their regional expansion."

Coremail's Secure Email Relay focuses on three persistent pain points: frequent bounce-backs and delays, the inefficiency of in-house relay infrastructure, and rising security risks from overseas emails. By ensuring stable delivery, optimizing costs and enhancing protection, it provides dependable support for organizations communicating across markets.

1.Global smart routing: fewer bounce-backs, less delay, and more reliable cross-border delivery

With more than 50 smart relay nodes worldwide, Coremail delivers the kind of dynamic routing that is difficult for individual enterprises to replicate. For example, an email travelling from Central Asia to the United States can be automatically redirected away from congested Asian nodes and routed through more efficient Middle Eastern paths. If a major node is disrupted, whether by network instability or a submarine cable fault, the system automatically shifts traffic to the nearest backup node, with no manual intervention required.

2.SDN–DNS smart routing: matching every email to the fastest path

Coremail leverages a patented SDN routing system and DNS-based link matching to determine the optimal path for each email. The system dynamically adapts to the email's destination and type, whether a large engineering file or a standard message, to improve delivery efficiency. This helps achieve faster, more reliable delivery than conventional in-house setups, while substantially reducing ongoing maintenance overheads.

3. CAC anti-spam engine: 99.8% filtering accuracy for overseas threats

Coremail's CAC cloud anti-spam engine blocks up to 99.8% of spam and phishing attempts originating overseas, while keeping the false-positive rate below 0.02%. This not only reduces the risk of a company's IP address being blacklisted, but also strengthens the security posture of legacy email platforms such as Exchange. Supported by a specialist team that continually monitors and fine-tunes the system, enterprises gain far tighter control over email-borne security risks.

Beyond smoother delivery, the secure relays are reshaping operational efficiency

Industry observers note that improving the reliability of international email does more than enhance communication quality, it can also deliver meaningful savings in operating costs and management time. Coremail's Secure Email Relay illustrates this shift. Rather than functioning as a simple transmission channel, it combines stable delivery, stronger security and simplified administration to help enterprises maintain dependable email exchanges in diverse and often volatile network environments.

For SMEs at an early stage of global expansion, as well as for larger organizations with branches across Mainland China and overseas markets, a robust cross-border email framework ensures that mission-critical messages arrive on time, sensitive data travels more securely and IT teams spend less time dealing with bounce-backs, delays or security incidents.

More than 20,000 companies are already using Coremail's Secure Email Relay solution to address issues such as rejected mail, latency and IP blacklisting. For Hong Kong–based trading houses, financial institutions, multinational headquarters, and other such enterprises, the ability to maintain reliable cross-border email flows is increasingly seen as a prerequisite for safeguarding operational continuity and managing risk as their regional and global businesses grow.

For more information, please visit: www.coremail.ai

About Coremail

Coremail is a leading enterprise email and collaboration solutions provider with over 26 years of innovation in secure communication technologies. Serving over 20,000 enterprise customers and supporting over 1 billion end users, Coremail is recognized for its stability, scalability, and AI-driven capabilities, with solutions widely adopted across government, finance, education, healthcare, and energy sectors.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Cross-Border Email Becomes an Operational Imperative: How Coremail Helps Hong Kong Enterprises Navigate Global Communication Challenges