KUWAIT CITY, Kuwait, Dec. 18, 2025 /PRNewswire/ -- Korea Town, a K-beauty retail concept owned and powered by Boutiqaat, the Middle East's largest K-beauty destination, announces a renewed vision to become the most trusted global destination for authentic Korean beauty.
Positioned as the region's largest dedicated K-beauty retailer, Korea Town offers a comprehensive selection of authentic and highly sought-after Korean brands across skincare, makeup, haircare, body care, and lifestyle categories. Through Boutiqaat's online platform and Korea Town's retail stores, customers gain access to an exclusive assortment of K-beauty products in the Middle East.
Founded in Kuwait and fully operated by Boutiqaat, Korea Town benefits from Boutiqaat's advanced digital infrastructure, strong logistics capabilities, and a customer base of over five million online shoppers, significantly strengthening its regional reach and growth potential.
Boutiqaat and Korea Town continue to elevate the K-beauty experience through integrated 360-degree marketing campaigns, including brand launches, influencer activations, expert-led masterclasses, and dynamic and unique marketing activations designed to engage customers both online and offline. As part of the official launch of SKIN1004 on Boutiqaat and in Korea Town stores, a large-scale masterclass event was held at Al Assima Mall, welcoming over 300 celebrities and influencers, generating exceptional visibility and strong brand awareness across the region.
Today, Boutiqaat operates eight Korea Town stores across key locations, supported by a rapidly expanding online presence. Building on this momentum, Boutiqaat is preparing for international expansion, with plans to open 50 Korea Town stores across the Middle East.
Boutiqaat and Korea Town remain committed to delivering authentic Korean beauty experiences powered by innovation, culture, and community. This commitment is reflected in the continuous introduction of cutting-edge Korean brands to the portfolio. Recent additions include COSRX, AXIS-Y, Feev, NoWater, SKIN1004, Celimax, Isntree, Some By Mi, TIRTIR, Hince, Milk Touch, Dr. Althea, Vigano, Luvum, Lannue, Keenoniks, Inward, Cayclly, and Doctob—brands recognized for innovative formulations, clean ingredients, and high-performance skincare solutions.
By bringing these highly sought-after brands to the region, Korea Town reinforces its leadership in delivering advanced and authentic K-beauty experiences in the Middle East.
Customers can explore the latest innovations from Boutiqaat and Korea Town through year-round campaigns, immersive events, and dynamic marketing activations designed to deliver a complete and authentic Korean beauty journey.
Through these initiatives, Boutiqaat and Korea Town continue to inspire, empower, and elevate daily beauty rituals across the region.
Contact:
kt.distribution@boutiqaat.com
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Korea Town Announces Expansion and New Vision as the Leading K-Beauty Destination in the Middle East
PARIS, April 2, 2026 /PRNewswire/ -- The Korea Carbon Industry Promotion Agency (Kcarbon), in collaboration with Gyeongsangbuk-do, successfully concluded its participation in JEC World 2026, the world's largest composites exhibition, held from March 10 to 12 in Paris, France. Through the operation of the Korea Pavilion, the agency strengthened the global presence of Korea's carbon materials and advanced application technologies.
The Korea Pavilion featured 12 leading small and medium-sized enterprises specializing in carbon materials and components. The exhibition showcased a wide range of high-value materials, including carbon fiber composites, recycled carbon fiber, carbon nanotubes, and graphene, as well as their applications in thermal management products, electric aircraft batteries, wind turbine blade components, and water treatment systems.
Participating companies—Neomond, Daesung Metal, Daeshin Techgen, VSPACE, Shinsung Materials, CTCM, FRT Robotics, O2NB, Il Sung Composites, Cartech H, and Taerim Industry—demonstrated capabilities spanning from raw materials to finished products for aerospace, medical devices, and environmental systems. Leveraging differentiated manufacturing technologies and stable production capabilities, the companies engaged in extensive business discussions with buyers from Europe, the Americas, and the Middle East, achieving tangible outcomes.
Notably, Daeshin Techgen and O2NB secured export contracts totaling $450,000 with international buyers. Daeshin Techgen signed supply agreements with U.S.-based PBS International and N-Water, valued at $200,000 for electromagnetic shielding composites and $100,000 for CNT nanofilters. O2NB concluded a $150,000 contract with Kayo Partners in Gabon for water purification systems, marking a new entry into the African market.
Other participating companies also leveraged the exhibition to explore global opportunities. VSPACE presented solutions for urban air mobility (UAM), FRT Robotics showcased robotic exoskeleton technologies, and Cartech H introduced innovations in recycled carbon fiber technologies, all aiming to expand partnerships in European and global markets.
During the exhibition, the agency operated a dedicated B2B meeting zone in cooperation with the Korea Carbon and Nano Industry Association
(KCANIA) and the World Federation of Overseas Korean Economic And Trade Associations(OKTA). The initiative provided buyer matching, interpretation support for technical discussions, and on-site assistance for exhibitors, contributing to meaningful business outcomes.
Park Gyu-soon, Acting President of the Korea Carbon Industry Promotion Agency, stated, "JEC World 2026 provided an excellent opportunity to present the innovative technologies of Korean carbon companies to the global market. We will continue to identify global partnership opportunities and support companies in strengthening their export competitiveness."
The successful conclusion of the Korea Pavilion at JEC World 2026 underscores Korea's growing competitiveness in advanced carbon materials and its commitment to expanding its footprint in the global composites market.
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THE KOREA INDUSTRY DAILY: Korea Pavilion Concludes Successful Showcase at JEC World 2026, Secures $450,000 in Export Deals and Expands Global Partnerships
