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SINGAPORE, Dec. 18, 2025 /PRNewswire/ -- As travellers increasingly look to content creators and communities for travel inspiration, Trip.com Group has unveiled Trip Community, a fully integrated travel-content ecosystem that brings together the Group's content and creator innovations to power seamless travel planning.
The initiative builds on momentum from a series of creator engagements held throughout the year, including gatherings in Sanya and Istanbul, where leading creators worldwide were invited to explore new product capabilities and contribute to the rapid growth of the Group's global creator network.
A New Seamless Travel Ecosystem
Trip Community brings together the Group's major content and planning innovations, such as Trip.Moments, Influencer 4 Biz, Trip.Planner, Trip.Pulse, Trip.Events, and Local Guides.
- Trip.Moments: A user-generated platform that empowers active creators and facilitates the sharing of daily posts, offering authentic insights and travel inspiration.
- Influencer 4 Biz: A collaboration hub that links verified creators with destinations, hotels, and travel service providers.
- Trip.Planner: A revolutionary one-stop travel planning hub, powered by AI to transform complex itineraries into effortless, personalised journeys.
- Trip.Pulse: A discovery feature that helps users identify trending destinations and travel themes to guide decision-making.
- Trip.Events: A global event-aggregation tool that curates trending events and upcoming activities worldwide to inspire travel.
- Local Guides: A local travel–guide tool that combines extensive authentic user insights with expert verification to deliver accurate travel guides and insider tips to avoid pitfalls.
This unified system positions content as a primary driver of travel discovery and enables destinations, brands, and creators to collaborate in more meaningful and commercially impactful ways.
"At Trip Community, we see creators not just as partners but as the essential source of our ecosystem. Valuing them means building the best possible environment for their creativity to flourish," said Mr. Schubert Lou, CEO of Trip Community, speaking at a recent creator event hosted by the Group in Istanbul, Türkiye.
Trip.Moments: The Heart of Creator Engagement
Built around authentic travel sharing and community-driven content, Trip.Moments has grown into Trip Community's central hub for creator engagement since its launch in 2019.
As of October 2025, Trip.Moments has attracted over 2.5 million users globally. Over 12,000 Trip.Pals — verified creators with off-platform social accounts and substantial followings — contribute regularly on the platform. Trip.Moments now reaches travellers in more than 170 countries, with creator participation rising throughout 2025 and average monthly activity increasing by over 45%.
Influencer 4 Biz: Connecting Creators and Brands
Another core pillar of Trip Community is Influencer 4 Biz, the Group's collaboration hub that links verified creators with destinations, hotels, and travel service providers. While Trip.Moments nurtures community and content sharing, Influencer 4 Biz functions as a dedicated matchmaking platform that aligns business needs with the right creators.
In the past year, commercial matches between creators and merchants grew by nearly 80% month-on-month. Today, Influencer 4 Biz connects over 500,000 travel brands and suppliers with more than 10,000 qualified creators, forming one of the largest partnership networks in the global travel industry.
A recent highlight was the Global KOL China Exploration Program, which brought together creators from Argentina, South Korea, Japan, Thailand, Singapore, and Kazakhstan. The program enabled collaboration with over 50 merchants, allowing creators to save over US$30,000 in travel expenses. It demonstrated how the platform supports creators, enhances partner visibility, and achieves tangible commercial results.
Empowering Creators Through Monetization and Support
To help creators expand their reach, Trip.com Group has established a CNY 100 million (US$~14 million) incentive pool. The fund helps creators grow by offering traffic-based rewards, product sales commissions via Trip Coins, and payouts for brand collaboration. Over the past year, the total collaboration value across Trip.com platforms has doubled, underscoring the growing commercial impact of creator-driven content.
These incentive measures currently serve major markets, including Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia, and Hong Kong SAR. They will expand to Europe in 2026, beginning with Italy, France, and Spain, and are available on the Global English site.
A Vision of Connection and Shared Inspiration
Trip Community ensures that every stage of the travel journey is seamless, extending well beyond creator inspiration and community content. Looking ahead, Trip.com Group aims to deepen the role of content in connecting travellers around the world.
"Our vision is to build more than a service — it's a community that connects people through powerful content, driving inspiration and genuine emotional resonance," Mr. Lou added.
Trip Community marks a major milestone in Trip.com Group's long-term strategy to build a global, creator-powered travel ecosystem that supports innovation, fosters community, and delivers value across the entire travel journey.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
SINGAPORE, Dec. 18, 2025 /PRNewswire/ -- As travellers increasingly look to content creators and communities for travel inspiration, Trip.com Group has unveiled Trip Community, a fully integrated travel-content ecosystem that brings together the Group's content and creator innovations to power seamless travel planning.
The initiative builds on momentum from a series of creator engagements held throughout the year, including gatherings in Sanya and Istanbul, where leading creators worldwide were invited to explore new product capabilities and contribute to the rapid growth of the Group's global creator network.
A New Seamless Travel Ecosystem
Trip Community brings together the Group's major content and planning innovations, such as Trip.Moments, Influencer 4 Biz, Trip.Planner, Trip.Pulse, Trip.Events, and Local Guides.
- Trip.Moments: A user-generated platform that empowers active creators and facilitates the sharing of daily posts, offering authentic insights and travel inspiration.
- Influencer 4 Biz: A collaboration hub that links verified creators with destinations, hotels, and travel service providers.
- Trip.Planner: A revolutionary one-stop travel planning hub, powered by AI to transform complex itineraries into effortless, personalised journeys.
- Trip.Pulse: A discovery feature that helps users identify trending destinations and travel themes to guide decision-making.
- Trip.Events: A global event-aggregation tool that curates trending events and upcoming activities worldwide to inspire travel.
- Local Guides: A local travel–guide tool that combines extensive authentic user insights with expert verification to deliver accurate travel guides and insider tips to avoid pitfalls.
This unified system positions content as a primary driver of travel discovery and enables destinations, brands, and creators to collaborate in more meaningful and commercially impactful ways.
"At Trip Community, we see creators not just as partners but as the essential source of our ecosystem. Valuing them means building the best possible environment for their creativity to flourish," said Mr. Schubert Lou, CEO of Trip Community, speaking at a recent creator event hosted by the Group in Istanbul, Türkiye.
Trip.Moments: The Heart of Creator Engagement
Built around authentic travel sharing and community-driven content, Trip.Moments has grown into Trip Community's central hub for creator engagement since its launch in 2019.
As of October 2025, Trip.Moments has attracted over 2.5 million users globally. Over 12,000 Trip.Pals — verified creators with off-platform social accounts and substantial followings — contribute regularly on the platform. Trip.Moments now reaches travellers in more than 170 countries, with creator participation rising throughout 2025 and average monthly activity increasing by over 45%.
Influencer 4 Biz: Connecting Creators and Brands
Another core pillar of Trip Community is Influencer 4 Biz, the Group's collaboration hub that links verified creators with destinations, hotels, and travel service providers. While Trip.Moments nurtures community and content sharing, Influencer 4 Biz functions as a dedicated matchmaking platform that aligns business needs with the right creators.
In the past year, commercial matches between creators and merchants grew by nearly 80% month-on-month. Today, Influencer 4 Biz connects over 500,000 travel brands and suppliers with more than 10,000 qualified creators, forming one of the largest partnership networks in the global travel industry.
A recent highlight was the Global KOL China Exploration Program, which brought together creators from Argentina, South Korea, Japan, Thailand, Singapore, and Kazakhstan. The program enabled collaboration with over 50 merchants, allowing creators to save over US$30,000 in travel expenses. It demonstrated how the platform supports creators, enhances partner visibility, and achieves tangible commercial results.
Empowering Creators Through Monetization and Support
To help creators expand their reach, Trip.com Group has established a CNY 100 million (US$~14 million) incentive pool. The fund helps creators grow by offering traffic-based rewards, product sales commissions via Trip Coins, and payouts for brand collaboration. Over the past year, the total collaboration value across Trip.com platforms has doubled, underscoring the growing commercial impact of creator-driven content.
These incentive measures currently serve major markets, including Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia, and Hong Kong SAR. They will expand to Europe in 2026, beginning with Italy, France, and Spain, and are available on the Global English site.
A Vision of Connection and Shared Inspiration
Trip Community ensures that every stage of the travel journey is seamless, extending well beyond creator inspiration and community content. Looking ahead, Trip.com Group aims to deepen the role of content in connecting travellers around the world.
"Our vision is to build more than a service — it's a community that connects people through powerful content, driving inspiration and genuine emotional resonance," Mr. Lou added.
Trip Community marks a major milestone in Trip.com Group's long-term strategy to build a global, creator-powered travel ecosystem that supports innovation, fosters community, and delivers value across the entire travel journey.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Trip.com Group Connects Content, Commerce, and Creators Through New "Trip Community" Ecosystem
Trip.com Group Connects Content, Commerce, and Creators Through New "Trip Community" Ecosystem
JAKARTA, Indonesia, Dec. 18, 2025 /PRNewswire/ -- PT Sarana Multi Infrastruktur (Persero) (PT SMI) continues to strengthen its role as Indonesia's Development Finance Institution (DFI) by delivering infrastructure financing that generates tangible economic and social impact.
As a state-owned enterprise under the Ministry of Finance of the Republic of Indonesia, PT SMI carries a special mandate to bridge government fiscal policy with infrastructure financing needs. In recent years, this mandate has been strengthened through PT SMI's ongoing transformation into a full-fledged DFI, aligning its role more closely with global best practices in sustainable development financing.
As a DFI, PT SMI goes beyond the role of a conventional infrastructure financier. The company is increasingly focused on addressing market gaps, mobilizing long-term capital, and de-risking projects in sectors that are critical for national development but may be less attractive to purely commercial financing. This includes early-stage project support, blended finance structures, and the use of concessional funds to catalyze private sector participation.
PT SMI's DFI transformation is reflected in its stronger emphasis on development impact alongside financial sustainability. Financing decisions are guided not only by creditworthiness, but also by measurable economic, social, and environmental outcomes, including job creation, regional equity, climate resilience, and emissions reduction. This approach positions PT SMI as a key instrument in delivering Indonesia's sustainable development agenda. Through corporate financing, public sector financing, and advisory as well as project development services, PT SMI functions not only as a funding provider but also as a catalyst that enhances project readiness, planning quality, and long-term sustainability.
Strong Financial Performance with Broad Economic Impact
As of 3rd Quarter of 2025, PT SMI recorded total assets exceeding IDR 115 trillion and maintained its top-tier IdAAA credit rating. Non-performing loans (NPL) remained at a low level, reflecting prudent risk management practices. On the funding side, PT SMI benefits from a well-diversified funding structure, including bonds and sukuk issuances, bank loans, and support from international development finance institutions.
Cumulatively, PT SMI's financing commitments have surpassed IDR 254 trillion, supporting infrastructure projects with a total value of more than IDR 1,149 trillion. The resulting economic impact has been substantial, contributing over IDR 1,100 trillion to Indonesia's Gross Domestic Product (GDP) and creating approximately 10.7 million jobs. The multiplier effect of PT SMI-financed infrastructure projects has also exceeded the national average, underscoring infrastructure's role as a key driver of economic growth.
PT SMI's financing portfolio spans strategic sectors such as roads and toll roads, power generation, renewable energy, transportation, telecommunications, water supply, and social infrastructure including hospitals, education facilities, and tourism areas. Projects are distributed across all regions of Indonesia, from Java and Sumatra to Kalimantan, Sulawesi, Bali–Nusa Tenggara, Papua, and Maluku, reflecting PT SMI's strong commitment to equitable development.
Supporting Regional Development and Public Services
In its role as a DFI, PT SMI places strong emphasis on strengthening subnational development and improving access to essential public services. Public sector financing is therefore become a core pillar of PT SMI's DFI transformation, positioning the company as an effective fiscal tool of the Government of Indonesia.
Up until 3rd Quarter of 2025, PT SMI has disbursed public financing amounting to IDR 36.16 trillion of total commitment and outstanding of IDR 17.59 trillion. Through various regional loan schemes, including the National Economic Recovery Program (PEN), PT SMI enables local governments to continue developing priority infrastructure despite fiscal constraints. As a DFI, PT SMI is able to provide longer tenors, tailored financing structures, and countercyclical support that may not be readily available from commercial lenders.
PT SMI has financed wide range of strategic regional projects, including regional hospitals, local road improvements, water supply systems, and education infrastructure. Beyond physical outputs, this financing is designed to deliver development outcomes such as improved public service quality, stronger regional connectivity, enhanced resilience, and more inclusive local economic growth. By embedding development impact considerations into public financing, PT SMI reinforces its role as a DFI that supports balanced and sustainable regional development that can provide multiplier effect.
Strategic Corporate Financing
On the corporate side, PT SMI has provided financing and investment to 131 active debtors, comprising 51 state-owned enterprises and 80 private companies. This financing is designed to enhance project bankability while crowding in additional funding from other investors and financial institutions. Top 3 financing sectors of the company are : Road and Toll Road (IDR 41.13 trillion, representing 34.42% of total funded sectors), Renewable Energy (IDR 26.93 trillion, 22.54%) and Transportation (IDR 14.46 trillion, 12,1%).
PT SMI's strong commitment to energy transition is reflected in its growing portfolio of renewable energy and low-carbon projects, as well as its policy to limit exposure to high-emission assets. A notable example is PT SMI's financing of the Ijen Geothermal Power Plant (PLTP Ijen), a strategic renewable energy project that contributes to increase clean energy capacity, strengthening national energy security, and reducing greenhouse gas emissions. Beyond its environmental benefits, the project also generates positive socioeconomic impacts through job creation, local supply chain development, and regional economic growth.
In parallel, PT SMI supports broader transition efforts through the development of green and sustainable financing instruments, the integration of environmental and social safeguards, and participation in innovative mechanisms such as energy transition financing and blended finance structures.
Beyond the energy sector, PT SMI has expanded its corporate financing support to State-Owned Legal Entity Universities (PTNBH), including Universitas Gadjah Mada (UGM), through sharia financing scheme. Sharia financing provided by PT SMI is structured in accordance with Islamic principles, emphasizing asset-backed transactions, risk-sharing, and the prohibition of speculative elements.
This sharia-based financing supports the development of modern, resilient, and sustainable higher education infrastructure—such as academic buildings, research facilities, student housing, and supporting campus utilities—while ensuring alignment with ethical and socially responsible financing principles. By offering sharia financing options alongside conventional instruments, PT SMI broadens access to long-term funding for higher education institutions and contributes to sustained improvements in human capital quality, research capability, and national innovation capacity.
Strategic Direction towards 2026
Looking ahead to 2026, PT SMI has outlined a strategic roadmap to further strengthen its transformation as a development finance institution while also actively take part in Asta Cita's program. Other key priorities include diversifying funding sources and optimizing the cost of funds, alongside expanding green and sustainable financing instruments.
PT SMI also aims to increase the share of thematic financing related to climate and social objectives, strengthen public sector financing by enhancing local government capacity, and expand corporate financing and investment in national priority sectors. At the same time, continuous improvements in governance, risk management, and the use of data and analytics will support healthy and sustainable asset growth.
Through these strategies, PT SMI reaffirms its commitment to remain a strategic partner of the Government of Indonesia in advancing inclusive, sustainable infrastructure development that delivers long-term value for the nation.
About PT Sarana Multi Infrastruktur (Persero) ("PT SMI")
PT Sarana Multi Infrastruktur (Persero) ("PT SMI"), established on February 26, 2009, is a State-Owned Enterprise under the coordination of the Ministry of Finance, in the form of a Non-Bank Financial Institution (LKBB). PT SMI plays a role and has a mandate as an agent of sustainable development. PT SMI has 3 business pillars, namely Commercial Financing, Public Financing, and Advisory Service and Project Development.
PT SMI has various functions and unique products/features to support the acceleration of infrastructure development, which not only serves as infrastructure financing but also as an enabler through the implementation of the Government and Business Entity Cooperation (KPBU) scheme involving various financial institutions, both private and multilateral. PT SMI actively supports the implementation of Public Private Partnership (PPP) and encourages the acceleration of infrastructure development in the regions through regional loan products.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PT SMI Strengthens Indonesia's Sustainable Infrastructure Financing
