Skip to Content Facebook Feature Image

AsiaWorld-Expo Breaks New Ground as Asia-Pacific's First "A Greener Future" Certified Venue

Business

AsiaWorld-Expo Breaks New Ground as Asia-Pacific's First "A Greener Future" Certified Venue
Business

Business

AsiaWorld-Expo Breaks New Ground as Asia-Pacific's First "A Greener Future" Certified Venue

2025-12-18 11:29 Last Updated At:11:45

HONG KONG, Dec. 18, 2025 /PRNewswire/ -- AsiaWorld-Expo (AWE) proudly announces that it has been awarded the A Greener Future (AGF) Certificate, becoming the first-ever venue in the Asia-Pacific region to receive this globally recognised sustainability certification. The achievements of this year's certified venues will be celebrated at the International AGF Awards 2026 ceremony, which is held during the Green Events & Innovations (GEI18) Conference, in partnership with the International Live Music Conference (ILMC), on 24th February in London.

Developed over 18 years in consultation with hundreds of events, suppliers, and sustainability experts, the AGF Certification uses one of the most robust assessment frameworks in the sector. It is one of the most established sustainability standards in the events industry. This year, only 9 venues worldwide were recognised. AsiaWorld-Expo joins an elite international cohort that includes Ancienne Belgique (Brussels), ABBA Voyage (London), Co-op Live (Manchester) and M&S Bank Arena (Liverpool).

Under AGF's rigorous assessment framework, venues undergo a detailed process including self-evaluation, on-site inspections, and post-event evidence review across 11 sustainability pillars covering local environments, community, travel, food, energy, water, waste, EDI, governance, and more. The designation highlights AsiaWorld-Expo's strong progress and proactive initiatives in advancing sustainable development, underscoring our dedication to continuously raising environmental and social performance standards while delivering world-class events.

 "We are delighted to become the first-ever Asia-Pacific venue to receive AGF certification," said Irene Chan, CEO of AsiaWorld-Expo. "This achievement underscores AWE's long-standing commitment to advancing sustainable development and elevating industry standards for both Hong Kong and the region. We will continue investing in green innovation as we work towards a more resilient, responsible and future-ready events ecosystem."

AsiaWorld-Expo has invested HK$1 billion in a major renovation and facility upgrade to further strengthen its commitment to sustainability, low‑carbon operations, and innovative technology adoption. To meet the substantial energy demands of exhibitions, conferences, concerts, and sporting events, AWE has deployed high‑efficiency water‑cooled chiller systems, supported by an AI control platform and smart air‑conditioning for real‑time optimization. Concurrently, AWE has digitalised its principal event‑management processes and developed proprietary smart tools to enhance operational efficiency and reduce resource consumption. In the area of corporate social responsibility, AWE continues to reinforce community engagement, promote educational collaboration, and advance inclusion initiatives, consistently generating long‑term social value. Looking ahead, AWE will continue to lead by example, collaborating with regional venues and industry partners to advance sustainable development and deliver a more efficient, low‑carbon, and internationally benchmarked experience for event organisers and visitors.

Download more photos: https://www2.asiaworld-expo.com/2025/PressRelease/AGF.zip

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AsiaWorld-Expo Breaks New Ground as Asia-Pacific's First "A Greener Future" Certified Venue

AsiaWorld-Expo Breaks New Ground as Asia-Pacific's First "A Greener Future" Certified Venue

KUWAIT CITY, Kuwait, Dec. 18, 2025 /PRNewswire/ -- Korea Town, a K-beauty retail concept owned and powered by Boutiqaat, the Middle East's largest K-beauty destination, announces a renewed vision to become the most trusted global destination for authentic Korean beauty.

Positioned as the region's largest dedicated K-beauty retailer, Korea Town offers a comprehensive selection of authentic and highly sought-after Korean brands across skincare, makeup, haircare, body care, and lifestyle categories. Through Boutiqaat's online platform and Korea Town's retail stores, customers gain access to an exclusive assortment of K-beauty products in the Middle East.

Founded in Kuwait and fully operated by Boutiqaat, Korea Town benefits from Boutiqaat's advanced digital infrastructure, strong logistics capabilities, and a customer base of over five million online shoppers, significantly strengthening its regional reach and growth potential.

Boutiqaat and Korea Town continue to elevate the K-beauty experience through integrated 360-degree marketing campaigns, including brand launches, influencer activations, expert-led masterclasses, and dynamic and unique marketing activations designed to engage customers both online and offline. As part of the official launch of SKIN1004 on Boutiqaat and in Korea Town stores, a large-scale masterclass event was held at Al Assima Mall, welcoming over 300 celebrities and influencers, generating exceptional visibility and strong brand awareness across the region.

Today, Boutiqaat operates eight Korea Town stores across key locations, supported by a rapidly expanding online presence. Building on this momentum, Boutiqaat is preparing for international expansion, with plans to open 50 Korea Town stores across the Middle East.

Boutiqaat and Korea Town remain committed to delivering authentic Korean beauty experiences powered by innovation, culture, and community. This commitment is reflected in the continuous introduction of cutting-edge Korean brands to the portfolio. Recent additions include COSRX, AXIS-Y, Feev, NoWater, SKIN1004, Celimax, Isntree, Some By Mi, TIRTIR, Hince, Milk Touch, Dr. Althea, Vigano, Luvum, Lannue, Keenoniks, Inward, Cayclly, and Doctob—brands recognized for innovative formulations, clean ingredients, and high-performance skincare solutions.

By bringing these highly sought-after brands to the region, Korea Town reinforces its leadership in delivering advanced and authentic K-beauty experiences in the Middle East.

Customers can explore the latest innovations from Boutiqaat and Korea Town through year-round campaigns, immersive events, and dynamic marketing activations designed to deliver a complete and authentic Korean beauty journey.

Through these initiatives, Boutiqaat and Korea Town continue to inspire, empower, and elevate daily beauty rituals across the region.  

Contact:
kt.distribution@boutiqaat.com

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Korea Town Announces Expansion and New Vision as the Leading K-Beauty Destination in the Middle East

Korea Town Announces Expansion and New Vision as the Leading K-Beauty Destination in the Middle East

Recommended Articles