A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

QINGDAO, China, Dec. 18, 2025 /PRNewswire/ -- Haier Group, a leading global provider of better life and digital transformation solutions, has officially launched the 7^th Global Fans Festival (the "Fans Festival"). With a hugely successful kick-off on November 20 in Liverpool, the 2026 Fans Festival under the theme of "Champion Your Haier Life" celebrates the spirit of champions—from the sports arena to everyday life.

Inaugurated in 2019, what began as a social media campaign has evolved into a series of global interactive events that bring fans closer to the brand. Along the journey, the Fans Festival has held the 40^th Anniversary Celebration at Haier Headquarters, fan tours during AWE in China, Roland-Garros and Australian Open, ATP Finals in Italy, the Haier Fans Cup Tennis Challenge and more. Through engaging online and offline activities, Haier has fostered deeper emotional connections with users as a more relatable and heartfelt brand.

From December 17 to 21, 2025, a five-day pop-up of the Fans Festival took place in Kuala Lumpur, Malaysia at Pavilion Bukit Jalil – The Piazza. Spanning 2,600 square meters, the event invited sports lovers and Haier fans to participate in match viewings, games of football, tennis, and badminton and more to experience the new smart lifestyle.

Serving as Haier's initiative to give back to its users and long-time fans across the globe, the fully upgraded 2026 Fans Festival takes sports as the theme with over 100 Haier Fans Cup events to be held in more than 20 countries and regions worldwide throughout the year, such as Melbourne, Shanghai, Paris, Berlin and more, bringing fans a full spectrum of fun-filled sports festivals and offline experience pavilions where they can explore, play and enjoy food.

"Looking ahead to 2026, Haier Global Fans Festival will achieve three major upgrades: expanding our global footprint to more countries, including Australia, France, and Germany, and broadening the scope of co-creation; innovating immersive experiences to break down the boundaries between online and offline engagement and enhance interactive participation; and deepening emotional connections through sports marketing, enabling users to actively participate in product and service innovation and becoming true co-creators of the Haier ecosystem." shared by Ms Wang Mei yan,Vice President and Chief Brand Officer of Haier Group.

As a world-renowned brand that has consistently ranked first in Euromonitor International's list of retail volume of global major appliances for 16 consecutive years, Haier has expanded its presence to over 200 countries and regions, serving over 1 billion households globally. It has become a trusted and beloved world-class brand among consumers across the world.

Globally, Haier operates 10 major R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing hubs, and a network of 230,000 sales outlets. According to statistics, Haier has established itself as a leading brand in major countries and mainstream markets globally.

Championing the spirit of sports and power of innovation, the 2026 Fans Festival is expected to reach hundreds of millions Haier fans worldwide, embodying Haier as both a "champion" brand and smart technology pioneer that truly understands people's daily life.

For more information, please visit https://www.haier.com/global/.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 57 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.

 

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A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

SHANGHAI, April 2, 2026 /PRNewswire/ -- Orka, a pioneer in hearing health technology, officially launched the Orka O1 Pro at the 2026 Appliance & Electronics World Expo (AWE). The Orka O1 Pro is the world's first Receiver-in-Canal (RIC) hearing aid to feature Powered by Bose QuietControl Active Noise Cancellation (ANC) technology.

The launch took place at the Eastern Hub International Business Cooperation Zone during AWE 2026's inaugural international showcase. As a new gateway designed to support global exchange and cross-border collaboration, the Eastern Hub provided a fitting stage for Orka's global debut. Orka was the only hearing health company featured alongside leading technology brands including Sony, LG, and Lenovo, a placement that reflects the international ambition of the Orka × Bose partnership and Orka's broader mission to bring hearing health into the mainstream of global consumer technology innovation.

Bringing Premium Audio Innovations to Hearing Health

As recently noted by Hearing Tracker, while Active Noise Cancellation (ANC) is familiar to millions of consumers from premium headphones, the Orka O1 Pro answers the highly anticipated question of its future in hearing aids.

The device achieves this through the seamless integration of two powerhouse features, heavily supported by Bose's decade of research. First, Bose QuietControl ANC technology acts as the foundation, effectively neutralizing steady-state environmental noises before they reach the ear. Working in perfect tandem, Bose SpeechClarity Voice technology precisely isolates and enhances human speech, ensuring that once the background noise is silenced, essential conversations remain crystal clear.

This collaboration brings powerful, premium audio experiences to users without the battery and processing tradeoffs typically associated with such features, helping make the O1 Pro a true all-day wearable device.

A Milestone in Hearing Health

"For years, we've been focused on the real-world challenges of hearing loss, especially how background noise can make conversations more difficult," said Nicholas Smith, President of the Audio Technology Business and Chief Strategy Officer at Bose. "We saw the potential for our noise cancellation technology to improve this experience, and we knew we needed a partner capable of bringing this kind of breakthrough to the hearing industry. That's why we partnered with Orka."

Smith further emphasized the impact: "Orka integrated our core technology into a complete hearing aid experience engineered for reliable performance in real-world environments. The result is clearer conversations and less effort required to hear — so people can stay in the conversation and stay connected."

Restoring Control and Energy

The Orka O1 Pro hardware is designed for maximum comfort and durability. Weighing just 3.5g per earpiece, it features Bluetooth 5.3 dual-mode connectivity, IP68 durability, and provides over 35 hours of continuous battery life.

In Icelandic, "Orka" translates to "energy." The core philosophy behind the Orka O1 Pro is to significantly reduce the cognitive load and energy drain required to focus in noisy environments. By lowering the effort required to hear, the device returns a sense of control and confidence to the user.

About Orka

Founded in Silicon Valley in 2018, Orka is a premium audiology technology company developing AI-driven products for the future of hearing and wearable listening. Backed by top-tier investors including Tencent, HongShan (formerly Sequoia Capital China), Primavera Capital, and Atypical Ventures, Orka integrates advanced acoustic hardware with proprietary on-device AI to create beautifully designed, all-day wearables. Recognized globally by the CES Innovation and Red Dot Design Awards, the company's mission is rooted in its Icelandic name, meaning "energy": to significantly reduce the cognitive load required to hear in noise, returning a sense of control and confidence to every user.

For more information about Orka and the O1 Pro, please email contact@hiorka.com.

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Orka O1 Pro Makes Global Debut at AWE 2026: The World's First Hearing Aid with Powered by Bose QuietControl ANC Technology

Orka O1 Pro Makes Global Debut at AWE 2026: The World's First Hearing Aid with Powered by Bose QuietControl ANC Technology

Orka O1 Pro Makes Global Debut at AWE 2026: The World's First Hearing Aid with Powered by Bose QuietControl ANC Technology