A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

QINGDAO, China, Dec. 18, 2025 /PRNewswire/ -- Haier Group, a leading global provider of better life and digital transformation solutions, has officially launched the 7^th Global Fans Festival (the "Fans Festival"). With a hugely successful kick-off on November 20 in Liverpool, the 2026 Fans Festival under the theme of "Champion Your Haier Life" celebrates the spirit of champions—from the sports arena to everyday life.

Inaugurated in 2019, what began as a social media campaign has evolved into a series of global interactive events that bring fans closer to the brand. Along the journey, the Fans Festival has held the 40^th Anniversary Celebration at Haier Headquarters, fan tours during AWE in China, Roland-Garros and Australian Open, ATP Finals in Italy, the Haier Fans Cup Tennis Challenge and more. Through engaging online and offline activities, Haier has fostered deeper emotional connections with users as a more relatable and heartfelt brand.

From December 17 to 21, 2025, a five-day pop-up of the Fans Festival took place in Kuala Lumpur, Malaysia at Pavilion Bukit Jalil – The Piazza. Spanning 2,600 square meters, the event invited sports lovers and Haier fans to participate in match viewings, games of football, tennis, and badminton and more to experience the new smart lifestyle.

Serving as Haier's initiative to give back to its users and long-time fans across the globe, the fully upgraded 2026 Fans Festival takes sports as the theme with over 100 Haier Fans Cup events to be held in more than 20 countries and regions worldwide throughout the year, such as Melbourne, Shanghai, Paris, Berlin and more, bringing fans a full spectrum of fun-filled sports festivals and offline experience pavilions where they can explore, play and enjoy food.

"Looking ahead to 2026, Haier Global Fans Festival will achieve three major upgrades: expanding our global footprint to more countries, including Australia, France, and Germany, and broadening the scope of co-creation; innovating immersive experiences to break down the boundaries between online and offline engagement and enhance interactive participation; and deepening emotional connections through sports marketing, enabling users to actively participate in product and service innovation and becoming true co-creators of the Haier ecosystem." shared by Ms Wang Mei yan,Vice President and Chief Brand Officer of Haier Group.

As a world-renowned brand that has consistently ranked first in Euromonitor International's list of retail volume of global major appliances for 16 consecutive years, Haier has expanded its presence to over 200 countries and regions, serving over 1 billion households globally. It has become a trusted and beloved world-class brand among consumers across the world.

Globally, Haier operates 10 major R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing hubs, and a network of 230,000 sales outlets. According to statistics, Haier has established itself as a leading brand in major countries and mainstream markets globally.

Championing the spirit of sports and power of innovation, the 2026 Fans Festival is expected to reach hundreds of millions Haier fans worldwide, embodying Haier as both a "champion" brand and smart technology pioneer that truly understands people's daily life.

For more information, please visit https://www.haier.com/global/.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 57 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

A Global Playground: Haier's 2026 Global Fans Festival Champions Sports, Tech, and Community

BANGKOK, Dec. 18, 2025 /PRNewswire/ -- Central Chidlom has firmly established itself as a luxury flagship under the identity "The Store of Bangkok." It has become a key global shopping destination, serving as a lifestyle hub that seamlessly blends fashion, art, food, and inspiration.

Central Chidlom's transformation into 'The Store of Bangkok' is built upon four defining pillars:

(1) The Store of Curation, offering selected global and local brands and exclusive labels; (2) The Store of Design, showcasing a creatively envisioned space; (3) The Store of Excellent Services, delivering personalized care; and (4) The Store of Community, serving as a lifestyle destination for all generations. This transformation sets a new standard for Thai department stores on the global stage, seamlessly integrating the offline and online worlds. 

This vision was internationally recognized when Central Chidlom was named the 'Most Innovative Department Store in the World' by the Intercontinental Group of Department Stores (IGDS) the global association representing leading department stores worldwide.

Key highlights of this transformation

First-in-Thailand Launch Destination:
Central Chidlom is the chosen location for the Thai debut of over 20 global brands across fashion, beauty, lifestyle, and home design in 2025. Brands such as Valentino Beauty, Emporio Armani, Matin Kim, and Versace Home have launched here.

Premium Foodie Destination:
The Public Market on the 1st floor has become a premium food hub, featuring renowned international eateries such as Cheung Hing Kee, which has opened its first branch in Thailand at Central Chidlom.

Iconic Façade & Seasonal Interiors:
The exterior façade has become a new city landmark, continuously refreshed with art and design. Interior decorations change seasonally, featuring creative designs and collaborations with both local and international artists, ensuring that every visit delivers a 'new' experience.

Exclusive Signature Events:

Central Chidlom hosts highly anticipated signature events, including CENTRAL CHIDLOM LUXE NIGHT OUT and the global flower festival, CENTRAL 78TH ANNIVERSARY 2025 – THE ART OF FLOWERS.

The transformation's success is reflected in results as of 30 November 2025:

• Average transaction value increased by 20%
• Foot traffic rose by 10%
• Sales from tourists accounted for 20% of total sales
• New-generation customers grew by 16%
• Top customers' (Cenfinity) spending rose by 30%

Central Chidlom's success underscores its commitment to delivering world-class customer experiences for local shoppers, new-generation consumers, and international tourists alike.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Central Chidlom Ascends as 'The Store of Bangkok' Cementing Global Luxury Flagship Status After Landmark Transformation