Mixue Debuts in U.S. with First Store Opening

LOS ANGELES, Dec. 20, 2025 /PRNewswire/ -- Mixue, a brand under MIXUE Group (02097.HK), opened its first store in Los Angeles on December 19, marking its debut in the Americas and another step in the group's global expansion strategy.

Located at 6922 Hollywood Blvd Suite 107, the store features Mixue's core menu of ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee, with customizable sugar levels and toppings. The menu pricing lists the brand's signature ice cream at $1.19, iced lemonade at $1.99, lattes at $2.99, and bubble tea starting at $3.99, with most items priced between $1.19 and $4.99. To mark the opening, Mixue hosted a series of launch activities, including street pop-ups featuring its Snow King mascot, themed photo experiences, and promotional giveaways, attracting strong interest and excitement from local consumers.

Mixue has expanded internationally over several years. The brand opened its first overseas store in Hanoi, Vietnam, in 2018, marking its initial step toward global expansion. Today, Mixue operates approximately 4,700 stores outside China across 13 countries, including Australia, Japan, South Korea, Thailand, Malaysia, and Singapore. The opening of its first store in the United States further extends the brand's global footprint.

MIXUE Group now operates over 53,000 stores worldwide, making it one of the largest freshly made beverage chains by store count. Its rapid expansion and value-focused model have positioned the group ahead of many established global brands in terms of physical footprint. Reflecting its growing international influence, MIXUE Group was included this year in Time magazine's list of the "100 Most Influential Companies in the World," where it was the only restaurant chain recognized. The listing highlights the increasing presence of Chinese consumer brands on the global stage and MIXUE's expanding role in the international food and beverage market.

"Mixue is actively advancing its global strategy. Given the substantial market potential in the United States, the first store serves as a starting point. Moving forward, the company will steadily expand its store footprint, allowing more local consumers to enjoy high-quality, affordable drinks," the head of Mixue U.S. commented at the opening.

By combining applied product research with foundational ingredient and process development, the Company continuously upgrades its core beverage components while introducing freshly made drinks designed to balance quality and affordability. The brand's supply chain is managed through a digital system that supports end-to-end quality control, from ingredient sourcing and production to warehousing and distribution. This "farm-to-table" approach applies consistent standards at each stage. 

Looking ahead, Mixue plans to further expand its presence across the Americas, introducing its value-focused menu to a wider range of consumers. Stores across New York will also begin opening in the coming days. The Company will continue to strengthen its supply chain by expanding sourcing capabilities, improving logistics efficiency, and investing in production capacity and research and development. These efforts are aimed at supporting sustainable growth while maintaining consistent product quality and affordability as Mixue scales in international markets.

For more information about Mixue US, please visit https://www.instagram.com/mixue_global.

About MIXUE Group

Founded in China, MIXUE Group is the world's leading global freshly-made drinks company. Operating the freshly-made tea drinks brand Mixue and freshly-made coffee brand Lucky Cup, Mixue has built a comprehensive end-to-end supply chain at the largest scale in China's freshly-made drinks industry, encompassing essential aspects covering procurement, production, logistics, R&D and quality control. The company is committed to delivering high-quality, affordable fresh beverages to consumers worldwide through its extreme-efficiency global supply chain and franchise model.

LOS ANGELES, Dec. 20, 2025 /PRNewswire/ -- Mixue, a brand under MIXUE Group (02097.HK), opened its first store in Los Angeles on December 19, marking its debut in the Americas and another step in the group's global expansion strategy.

Located at 6922 Hollywood Blvd Suite 107, the store features Mixue's core menu of ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee, with customizable sugar levels and toppings. The menu pricing lists the brand's signature ice cream at $1.19, iced lemonade at $1.99, lattes at $2.99, and bubble tea starting at $3.99, with most items priced between $1.19 and $4.99. To mark the opening, Mixue hosted a series of launch activities, including street pop-ups featuring its Snow King mascot, themed photo experiences, and promotional giveaways, attracting strong interest and excitement from local consumers.

Mixue has expanded internationally over several years. The brand opened its first overseas store in Hanoi, Vietnam, in 2018, marking its initial step toward global expansion. Today, Mixue operates approximately 4,700 stores outside China across 13 countries, including Australia, Japan, South Korea, Thailand, Malaysia, and Singapore. The opening of its first store in the United States further extends the brand's global footprint.

MIXUE Group now operates over 53,000 stores worldwide, making it one of the largest freshly made beverage chains by store count. Its rapid expansion and value-focused model have positioned the group ahead of many established global brands in terms of physical footprint. Reflecting its growing international influence, MIXUE Group was included this year in Time magazine's list of the "100 Most Influential Companies in the World," where it was the only restaurant chain recognized. The listing highlights the increasing presence of Chinese consumer brands on the global stage and MIXUE's expanding role in the international food and beverage market.

"Mixue is actively advancing its global strategy. Given the substantial market potential in the United States, the first store serves as a starting point. Moving forward, the company will steadily expand its store footprint, allowing more local consumers to enjoy high-quality, affordable drinks," the head of Mixue U.S. commented at the opening.

By combining applied product research with foundational ingredient and process development, the Company continuously upgrades its core beverage components while introducing freshly made drinks designed to balance quality and affordability. The brand's supply chain is managed through a digital system that supports end-to-end quality control, from ingredient sourcing and production to warehousing and distribution. This "farm-to-table" approach applies consistent standards at each stage. 

Looking ahead, Mixue plans to further expand its presence across the Americas, introducing its value-focused menu to a wider range of consumers. Stores across New York will also begin opening in the coming days. The Company will continue to strengthen its supply chain by expanding sourcing capabilities, improving logistics efficiency, and investing in production capacity and research and development. These efforts are aimed at supporting sustainable growth while maintaining consistent product quality and affordability as Mixue scales in international markets.

For more information about Mixue US, please visit https://www.instagram.com/mixue_global.

About MIXUE Group

Founded in China, MIXUE Group is the world's leading global freshly-made drinks company. Operating the freshly-made tea drinks brand Mixue and freshly-made coffee brand Lucky Cup, Mixue has built a comprehensive end-to-end supply chain at the largest scale in China's freshly-made drinks industry, encompassing essential aspects covering procurement, production, logistics, R&D and quality control. The company is committed to delivering high-quality, affordable fresh beverages to consumers worldwide through its extreme-efficiency global supply chain and franchise model.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Mixue Debuts in U.S. with First Store Opening

Mixue Debuts in U.S. with First Store Opening

Landmark Project Across Four Governorates to Boost Power Plant Output by 50%, Easing Chronic Electricity Shortages

SHANGHAI, Dec. 20, 2025 /PRNewswire/ -- Shanghai Electric has broken ground on the Euphrates Combined Cycle Expansion Project in Iraq. As the project's contractor, Shanghai Electric is upgrading power plants across four Iraqi governorates by transforming simple-cycle units into combined-cycle systems. The expansion will add a total capacity of 625 megawatts (MW) and is designed to boost overall plant efficiency by approximately 50%, generating an additional 5 billion kilowatt-hprojours (kWh) of electricity annually without increasing fuel consumption. This initiative is poised to significantly alleviate the country's persistent electricity shortages.

"The pressing need for energy security and development in Iraq is clear. We are honored that our efficient combined-cycle technology is recognized as instrumental in modernizing this critical infrastructure," said a spokesperson for Shanghai Electric. "This project exemplifies our commitment to supporting the energy security and green development of Belt and Road countries through technological innovation."

Iraq, a major Middle Eastern oil producer, has faced severe power shortages for over three decades. Most of its power plants rely on natural gas, yet domestic gas development lags, creating a heavy dependence on imports. This power deficit has become a persistent challenge to people's livelihoods and a bottleneck for national reconstruction and economic growth.

The Shanghai Electric-contracted expansion project along the Euphrates River broke ground early this year and covers the Iraqi governorates of Najaf, Karbala, Babylon, and Al-Qadisiyyah, with all upgrades centered on advanced combined-cycle technology. Core equipment has now arrived on site, and construction is advancing through the collaboration of Chinese and Iraqi teams. Since its commencement, the project has drawn considerable attention from the Iraqi government and public.

Iraqi Minister of Electricity Ziad Ali Fadel has praised the project's strategic importance, stating, "This initiative is highly significant for improving Iraq's power supply and optimizing its electricity infrastructure. Once operational, it will effectively reduce Iraq's reliance on imported natural gas and lower its fuel costs for power generation."

At the power plant in Najaf, the upgrade utilizes high-temperature exhaust from existing gas turbines as a heat source. The exhaust is directed through heat recovery steam generators to produce high-pressure steam, which then drives a new steam turbine to create additional electricity. This combined-cycle process increases output and efficiency without extra fuel and reduces the thermal pollution from the original units.

Naseem Ayad, the Iraqi project manager at the Najaf site, said, "Chinese equipment and power technology help us reuse high-temperature exhaust, boosting generation capacity while reducing thermal pollution. This project sets a benchmark for power plant upgrades in Iraq and reflects local hopes for more reliable electricity and better living conditions."

At the Karbala site, core equipment such as heat recovery steam generators and direct air-cooled condensers have been delivered. This project phase marks one of Iraq's first combined-cycle expansions to fully utilize Chinese equipment and standards, with core systems designed and manufactured in China. This will effectively drive the overseas deployment of Chinese equipment and enhance the recognition of Chinese standards in Iraq.

Upon completion, the project is expected to improve local livelihoods, support post-war reconstruction, and lay a robust energy foundation for Iraq's industrial recovery and economic growth.

Shanghai Electric remains dedicated to supporting sustainable development in Belt and Road regions and worldwide through advanced, efficient, and eco-friendly energy technologies.

For more information, please visit https://www.shanghai-electric.com/group_en/.

 

Landmark Project Across Four Governorates to Boost Power Plant Output by 50%, Easing Chronic Electricity Shortages

SHANGHAI, Dec. 20, 2025 /PRNewswire/ -- Shanghai Electric has broken ground on the Euphrates Combined Cycle Expansion Project in Iraq. As the project's contractor, Shanghai Electric is upgrading power plants across four Iraqi governorates by transforming simple-cycle units into combined-cycle systems. The expansion will add a total capacity of 625 megawatts (MW) and is designed to boost overall plant efficiency by approximately 50%, generating an additional 5 billion kilowatt-hprojours (kWh) of electricity annually without increasing fuel consumption. This initiative is poised to significantly alleviate the country's persistent electricity shortages.

"The pressing need for energy security and development in Iraq is clear. We are honored that our efficient combined-cycle technology is recognized as instrumental in modernizing this critical infrastructure," said a spokesperson for Shanghai Electric. "This project exemplifies our commitment to supporting the energy security and green development of Belt and Road countries through technological innovation."

Iraq, a major Middle Eastern oil producer, has faced severe power shortages for over three decades. Most of its power plants rely on natural gas, yet domestic gas development lags, creating a heavy dependence on imports. This power deficit has become a persistent challenge to people's livelihoods and a bottleneck for national reconstruction and economic growth.

The Shanghai Electric-contracted expansion project along the Euphrates River broke ground early this year and covers the Iraqi governorates of Najaf, Karbala, Babylon, and Al-Qadisiyyah, with all upgrades centered on advanced combined-cycle technology. Core equipment has now arrived on site, and construction is advancing through the collaboration of Chinese and Iraqi teams. Since its commencement, the project has drawn considerable attention from the Iraqi government and public.

Iraqi Minister of Electricity Ziad Ali Fadel has praised the project's strategic importance, stating, "This initiative is highly significant for improving Iraq's power supply and optimizing its electricity infrastructure. Once operational, it will effectively reduce Iraq's reliance on imported natural gas and lower its fuel costs for power generation."

At the power plant in Najaf, the upgrade utilizes high-temperature exhaust from existing gas turbines as a heat source. The exhaust is directed through heat recovery steam generators to produce high-pressure steam, which then drives a new steam turbine to create additional electricity. This combined-cycle process increases output and efficiency without extra fuel and reduces the thermal pollution from the original units.

Naseem Ayad, the Iraqi project manager at the Najaf site, said, "Chinese equipment and power technology help us reuse high-temperature exhaust, boosting generation capacity while reducing thermal pollution. This project sets a benchmark for power plant upgrades in Iraq and reflects local hopes for more reliable electricity and better living conditions."

At the Karbala site, core equipment such as heat recovery steam generators and direct air-cooled condensers have been delivered. This project phase marks one of Iraq's first combined-cycle expansions to fully utilize Chinese equipment and standards, with core systems designed and manufactured in China. This will effectively drive the overseas deployment of Chinese equipment and enhance the recognition of Chinese standards in Iraq.

Upon completion, the project is expected to improve local livelihoods, support post-war reconstruction, and lay a robust energy foundation for Iraq's industrial recovery and economic growth.

Shanghai Electric remains dedicated to supporting sustainable development in Belt and Road regions and worldwide through advanced, efficient, and eco-friendly energy technologies.

For more information, please visit https://www.shanghai-electric.com/group_en/.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Shanghai Electric Powers Up Iraq's Energy Future with Major 625MW Efficiency Upgrade