A series of ice and snow events, together with characteristic activities infused with ethnic Tibetan culture, are drawing flocks of visitors to Tianzhu Tibetan Autonomous County in northwest China's Gansu Province to experience the joys of winter.
This autonomous county is home to one of the highest-altitude ski resorts in Gansu -- the Wushaoling International Ski Resort.
At the resort, situated over 3,000 meters above sea level, a three-day alpine skiing competition kicked off on Saturday, bringing together nearly 100 skiing enthusiasts from around the province to compete. Here, they are experiencing the rush of the descent while also testing their skills against one another.
To better meet the demands of the event, the ski resort has widened its two existing advanced ski slopes and carried out upgrades to intermediate slopes and viewing platforms.
"The slopes at the Wushaoling Resort are relatively even and wide, which makes them especially enjoyable. Participating in the competition is also a valuable learning experience," said Ma Nengxiang, a competitor.
Additionally, the resort has installed 80 new smart lockers and improved public service facilities.
Beyond the competition, it also offers a variety of activities featuring distinct ethnic Tibetan cultural elements, seamlessly blend fitness, recreation and tourism. Visitors can join performers in the traditional Tibetan Guozhuang dance, participate in Tibetan-style tug-of-war competitions, or try snow biking.
To further unlock the consumption potential of winter tourism, the resort has increased ticket discounts. The ticket price has been reduced from last year's 198 yuan (about 28.12 U.S. dollars) per person on weekdays and 238 yuan (about 33.8 U.S. dollars) on weekends to a flat price of 139 yuan (about 19.74 U.S. dollars) so far this year.
During the New Year holiday period later on, the resort will also introduce various package options, including accommodation-and-ski packages, parent-child packages, couples' packages, and family tickets, to attract more visitors.
Ice-snow events ignite winter tourism fever in northwest China's Gansu
