China's 2025-2026 ice and snow season kicked off with impressive momentum, as ski resorts welcomed 35 million visitors in the first month, representing an increase of 10 percent year-on-year, according to the Sports Economy Department of the General Administration of Sport of China (GASC).
Notably, ski resorts across the country welcomed 190,000 international visitors, a 66 percent jump compared to the same period last year, reflecting the success of widened visa-free entry.
This strong start translated into robust consumer spending, driving sales to 36.35 billion yuan, up 6 percent from the previous year, the GASC reported.
A separate report on China’s ice and snow industry development for 2025 has revealed that between 2016 and 2024, the sector expanded rapidly - growing from 364.7 billion yuan (about 51.9 billion U.S. dollars) to 980 billion yuan (about 139.4 billion U.S. dollars), with an average annual growth rate of 21.09 percent. The industry is projected to exceed 1 trillion yuan (approximately 142 billion U.S. dollars) this year.
China's ice and snow economy has achieved leapfrog development in recent years, characterized by the continuous expansion of its market scale and ongoing refinement of the industrial chain. By March 2025, the number of enterprises related to the sector had reached 18,492.
Revenue from equipment manufacturing, in particular, rose from 15.3 billion yuan (about 2.2 billion U.S. dollars) in 2019 to 22 billion yuan (about 3.1 billion U.S. dollars) in 2023, marking a compound annual growth rate of 9.5 percent.
Indoor ski resorts have experienced explosive growth, surging from just 5 in the 2013-2014 season to 59 in the 2023-2024 season. Meanwhile, ice-skating venues have become increasingly widespread across the country. By April 2025, China had 1,725 dedicated skating venues, including facilities for figure skating, ice hockey, curling, recreational skating, and speed skating.
According to data from the 2023-2024 ice and snow season, China hosted 19 international and 91 domestic events nationwide - a 50 percent increase in domestic events compared to the previous season.
China's ski resorts report 10 pct visitor growth in first month of new snow season
