Cross-border e-commerce has connected Chinese products with global consumers, from the tropical shores of Hainan Island in south China to the bustling border crossings of Heilongjiang Province in the far northeastern reaches of the country.
At a cross-border e-commerce agency in Haikou, Hainan Province, foreign host Jim from Pakistan is passionately promoting Hainan's unique products to global customers. After coming to China 13 years ago for his studies, Jim chose to stay. Over the past few years, he has astutely seized opportunities presented by surging demand for Chinese goods in overseas markets.
"Foreigners generally love Hainan's coconut products, such as coconut water. The most popular ones are the traditional clothes from the Li and Miao ethnic groups, the traditional products," said Jim.
The head of the cross-border e-commerce agency reported that they have established partnerships with over 1,000 overseas hosts. Through short videos and live streams, they have blended Hainan's intangible cultural heritage, tropical tourism resources, cosmetics, home goods, and specialty agricultural products for distribution to overseas markets. Their monthly sales have soared past 3.47 million yuan (about 496,000 U.S. dollars).
"Viewership for each session ranges from 10,000 to 30,000. Currently, we are experiencing a phase of significant growth," said Ruan Ningfu, head of the cross-border e-commerce agency.
In Suifenhe, a city in Heilongjiang Province, bustling international trade enterprises are busy processing a steady stream of new orders. Local companies specializing in clothing, electronics, and more are leveraging cross-border e-commerce platforms to connect with overseas markets.
"Our sales have been particularly strong this year, with a growth rate of around 30 percent. Chinese products are especially popular among Russian consumers," said Zhang Baoxin, cross-border e-commerce operations manager at Jutong International Trade Co., Ltd.
At the international cross-border e-commerce regulatory site in Suifenhe, staff diligently sorted cross-border packages, preparing them for shipment to consumers abroad.
"Online shopping for foreigners is becoming quicker and more convenient. Our company can reliably handle 80,000 cross-border packages daily, with peak seasons like 'Double 12' seeing daily orders exceed 300,000," said Wang Fakui, chairman of Suifenhe Financial Investment Group Co., Ltd.
Cross-border e-commerce helps Chinese products reach more global consumers
