MoneyHero reported a 1% year-over-year increase in total revenue to US$21.1 million in its Q3 2025 financial report. While revenue in Singapore saw strong growth, revenue in Hong Kong declined slightly to US$7.5 million.
Chief Commercial Officer of MoneyHero Group, Shravan Thakur. Photo by Bastillepost reporter
MoneyHero is a AI-powered personal finance aggregator and comparison company and a digital insurance brokerage provider in Greater Southeast Asia, including Singapore, Hong Kong and the Philippines. It has been a licensed insurance broker since 2015, regulated by the Hong Kong Insurance Authority, and got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023.
MoneyHero Group got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023. Photo credit: MoneyHero Group
When asked about the revenue decline in Hong Kong, Shravan Thakur, Chief Commercial Officer of MoneyHero Group said “The first reason why our revenue in Hong Kong decreased in the past quarter is that a lot of Hong Kong consumers were expecting the FED (Federal Reserve Board) to reduce the interest rate, and as a result pushed their loan decisions later.” Thakur elaborated that “In Q3 we also introduced cash back rewards so that consumers would get cash rewards when they apply for certain products on our platform. We saw strong uptake in this which had a minor impact on revenue.”
Thakur notes that the increase in reward redemption in Q3 contributed to the YoY decline in the net revenue for Q3 but has indicated that Hong Kong consumers have shown a continued preference for cash-based rewards, driven by market he explains.
Thakur continues to view Hong Kong as the most diversified market for Money Hero. “Hong Kong and Singapore are among two of our most important markets, ” he notes.
In October last year, MoneyHero launched Credit Hero Club in Hong Kong, a platform offering free credit score reports to users. Thakur is confident the platform will meet the demand from Hong Kongers who are increasingly focusing on their credit health. In fact, MoneyHero saw that average monthly traffic to their Credit Score & Report-related content increased by approximately 32% in the first nine months of 2025 compared with the same period in 2024. The platform’s main function is to assess a user's credit health and recommend products listed on MoneyHero tailored to their needs.
Last year, Money Hero launched Credit Hero Club in Hong Kong, a platform offering free credit score reports to users. Photo credit: MoneyHero
Mandated by the Hong Kong Monetary Authority (HKMA), users must verify their identity via eKYC to access credit scores. MoneyHero leverages this data to provide specific financial recommendations.
“We go beyond just providing free credit score reports, our platform provides the relevant tools and insights to help users make more informed financial decisions. Members of the Credit Hero Club will also get tailored insight into credit approval likelihoods and get rewarded for products they get through the platform, ” says Thakur.
This year, MoneyHero introduced a variety of digital asset products by expanding its partner network of Securities and Futures Commission of Hong Kong (SFC)-licensed institutions like OSL and HashKey.
According to MoneyHero, the partnership with OSL allows entry into the digital asset wealth sector, backed by OSL’s regulatory compliance and institutional expertise. Meanwhile, the collaboration announced this month with HashKey—operator of Hong Kong’s largest licensed cryptocurrency exchange, which listed on the Hong Kong Exchange on December 17—aims to connect users to both traditional banking and next-generation digital finance solutions.
hakur states that the goal of collaborating with HashKey and OSL is to provide reliable access and information for those interested in digital asset exposure. “As Hong Kong continues to drive innovation on regulated and licensed digital assets, our collaborations can offer consumers access to licensed digital exchanges,” says Thakur.
As an AI-powered company, MoneyHero integrates AI into its strategy to empower the service. Thakur points out that the company not only grew top-line revenue by 1% YoY for the first nine months comparing last year and this year, but the operating costs for the first nine months of the year declined compared with the same period last year, reflecting the impact of AI-enabled improvements.”
“We call it Intelligent Automation,” Thakur tells Bastille Post. “It could be our marketing process, it could be our commercial process, it could be our front-end conversations with consumers. Actually, that will be our big focus for next year.”
MoneyHero maintains an open attitude toward opportunities in the Greater Bay Area. “If any bank or insurance companies in Hong Kong are able to launch their product and services in GBA, we would love to work with them,” Thakur says.
In November, during the Hong Kong FinTech Week x StartmeupHK Festival 2025, HKMA Chief Executive Mr. Eddie Yue outlined the four strategic pillars of the HKMA's "Fintech 2030" vision: Data and Payment Infrastructure, AI, Resilience, and Tokenisation, collectively known as "DART". On the event, the development of digital asset is also confirmed by the Under Secretary for Financial Services and the Treasury, Mr Joseph Chan, to be promoted by Hong Kong Government in a sustainable and responsible manner.
Thakur remains optimistic about Hong Kong’s fintech development. Photo by Bastillepost reporter
Thakur remains optimistic about Hong Kong’s fintech development. “I can see the direction of the government now to become the place where they're issuing regulated licenses and digital asset, they're also very open about B2B payments, payment infrastructure,” he continues. “I think those are the right things to do. And the more Hong Kong government will promote them, and the more FinTech companies will come to Hong Kong, the better it will be for the ecosystem and for us.”
