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MoneyHero Chief Commercial Officer Views Hong Kong as Most Diversified Market, Eyes Future in Digital Assets

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MoneyHero Chief Commercial Officer Views Hong Kong as Most Diversified Market, Eyes Future in Digital Assets
HK

HK

MoneyHero Chief Commercial Officer Views Hong Kong as Most Diversified Market, Eyes Future in Digital Assets

2026-01-12 08:00 Last Updated At:12:34

MoneyHero reported a 1% year-over-year increase in total revenue to US$21.1 million in its Q3 2025 financial report. While revenue in Singapore saw strong growth, revenue in Hong Kong declined slightly to US$7.5 million.

Chief Commercial Officer of MoneyHero Group, Shravan Thakur. Photo by Bastillepost reporter

Chief Commercial Officer of MoneyHero Group, Shravan Thakur. Photo by Bastillepost reporter

MoneyHero is a AI-powered personal finance aggregator and comparison company and a digital insurance brokerage provider in Greater Southeast Asia, including Singapore, Hong Kong and the Philippines. It has been a licensed insurance broker since 2015, regulated by the Hong Kong Insurance Authority, and got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023.

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Chief Commercial Officer of MoneyHero Group, Shravan Thakur. Photo by Bastillepost reporter

Chief Commercial Officer of MoneyHero Group, Shravan Thakur. Photo by Bastillepost reporter

MoneyHero Group got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023. Photo credit: MoneyHero Group

MoneyHero Group got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023. Photo credit: MoneyHero Group

Last year, Money Hero launched Credit Hero Club in Hong Kong, a platform offering free credit score reports to users. Photo credit: MoneyHero

Last year, Money Hero launched Credit Hero Club in Hong Kong, a platform offering free credit score reports to users. Photo credit: MoneyHero

Thakur remains optimistic about Hong Kong’s fintech development. Photo by Bastillepost reporter

Thakur remains optimistic about Hong Kong’s fintech development. Photo by Bastillepost reporter

MoneyHero Group got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023. Photo credit: MoneyHero Group

MoneyHero Group got listed on the Nasdaq Stock Exchange (NASDAQ: MNY) in 2023. Photo credit: MoneyHero Group

When asked about the revenue decline in Hong Kong, Shravan Thakur, Chief Commercial Officer of MoneyHero Group said “The first reason why our revenue in Hong Kong decreased in the past quarter is that a lot of Hong Kong consumers were expecting the FED (Federal Reserve Board) to reduce the interest rate, and as a result pushed their loan decisions later.” Thakur elaborated that “In Q3 we also introduced cash back rewards so that consumers would get cash rewards when they apply for certain products on our platform. We saw strong uptake in this which had a minor impact on revenue.”

Thakur notes that the increase in reward redemption in Q3 contributed to the YoY decline in the net revenue for Q3 but has indicated that Hong Kong consumers have shown a continued preference for cash-based rewards, driven by market he explains.

Thakur continues to view Hong Kong as the most diversified market for Money Hero. “Hong Kong and Singapore are among two of our most important markets, ” he notes.

In October last year, MoneyHero launched Credit Hero Club in Hong Kong,  a platform offering free credit score reports to users. Thakur is confident the platform will meet the demand from Hong Kongers who are increasingly focusing on their credit health.  In fact, MoneyHero saw that average monthly traffic to their Credit Score & Report-related content increased by approximately 32% in the first nine months of 2025 compared with the same period in 2024. The platform’s main function is to assess a user's credit health and recommend products listed on MoneyHero tailored to their needs. 

Last year, Money Hero launched Credit Hero Club in Hong Kong, a platform offering free credit score reports to users. Photo credit: MoneyHero

Last year, Money Hero launched Credit Hero Club in Hong Kong, a platform offering free credit score reports to users. Photo credit: MoneyHero

Mandated by the Hong Kong Monetary Authority (HKMA), users must verify their identity via eKYC to access credit scores. MoneyHero leverages this data to provide specific financial recommendations.

“We go beyond just providing free credit score reports, our platform provides the relevant tools and insights to help users make more informed financial decisions. Members of the Credit Hero Club will also get tailored insight into credit approval likelihoods and get rewarded for products they get through the platform, ” says Thakur.

This year, MoneyHero introduced a variety of digital asset products by expanding its partner network of Securities and Futures Commission of Hong Kong (SFC)-licensed institutions like OSL and HashKey.

According to MoneyHero, the partnership with OSL allows entry into the digital asset wealth sector, backed by OSL’s regulatory compliance and institutional expertise. Meanwhile, the collaboration announced this month with HashKey—operator of Hong Kong’s largest licensed cryptocurrency exchange, which listed on the Hong Kong Exchange on December 17—aims to connect users to both traditional banking and next-generation digital finance solutions.

hakur states that the goal of collaborating with HashKey and OSL is to provide reliable access and information for those interested in digital asset exposure. “As Hong Kong continues to drive innovation on regulated and licensed digital assets, our collaborations can offer consumers access to licensed digital exchanges,” says Thakur.

As an AI-powered company, MoneyHero integrates AI into its strategy to empower the service. Thakur points out that the company not only grew top-line revenue by 1% YoY for the first nine months comparing last year and this year, but the operating costs for the first nine months of the year declined compared with the same period last year, reflecting the impact of AI-enabled improvements.”

“We call it Intelligent Automation,” Thakur tells Bastille Post. “It could be our marketing process, it could be our commercial process, it could be our front-end conversations with consumers. Actually, that will be our big focus for next year.”

MoneyHero maintains an open attitude toward opportunities in the Greater Bay Area. “If any bank or insurance companies in Hong Kong are able to launch their product and services in GBA, we would love to work with them,” Thakur says.

In November, during the Hong Kong FinTech Week x StartmeupHK Festival 2025, HKMA Chief Executive Mr. Eddie Yue outlined the four strategic pillars of the HKMA's "Fintech 2030" vision: Data and Payment Infrastructure, AI, Resilience, and Tokenisation, collectively known as "DART". On the event, the development of digital asset is also confirmed by the Under Secretary for Financial Services and the Treasury, Mr Joseph Chan, to be promoted by Hong Kong Government in a sustainable and responsible manner.

Thakur remains optimistic about Hong Kong’s fintech development. Photo by Bastillepost reporter

Thakur remains optimistic about Hong Kong’s fintech development. Photo by Bastillepost reporter

Thakur remains optimistic about Hong Kong’s fintech development. “I can see the direction of the government now to become the place where they're issuing regulated licenses and digital asset, they're also very open about B2B payments, payment infrastructure,” he continues. “I think those are the right things to do. And the more Hong Kong government will promote them, and the more FinTech companies will come to Hong Kong, the better it will be for the ecosystem and for us.”

BRISBANE, Australia, Jan. 12, 2026 /PRNewswire/ -- Budget Direct has been awarded the prestigious and inaugural title of 'Insurer of the Year' in the 2026 Finder Provider of the Year Awards, firmly cementing its position as a leading insurance choice for Australians seeking exceptional value and reliable coverage.

 

This landmark achievement is complemented by a sweep of category awards with a total of five wins for Budget Direct, the most awards for any provider. These include the overall 'Insurer of the Year' title, Pet Insurance – Insurer of the Year, and Car Insurance – Insurer of the Year across New South Wales, South Australia and Western Australia.

The Finder Provider of the Year Awards showcase the providers and brands who offer top-rated products and have the most satisfied customers. Budget Direct's wins solidify its reputation as a standout insurance industry performer and Australia's most award-winning insurer.

These latest accolades join a formidable collection of 95 Finder Awards won since 2017, including 20 Car Insurance wins, and 49 Customer Satisfaction Awards since 2022, underscoring Budget Direct's enduring commitment to both product quality and exceptional customer experience

Awards

Finder Provider of the Year Awards 2026

Category

Insurer of the Year 2026 (Overall)

Winner

Budget Direct

Provider of the Year Wins

Most Provider of the Year Awards of any brand with 5 wins

Car Insurance NSW - Insurer of the Year

Car Insurance SA - Insurer of the Year

Car Insurance WA - Insurer of the Year

Pet Insurance - Insurer of the Year

Product Wins

Won 3 product awards

Best Value Car Insurance

Best Value Pet Insurance

Best Low Cost Car Insurance

Historical Track Record

95 Finder Awards since 2017

20 Car Insurance Wins since 2017

49 Customer Satisfaction Awards since 2022 (including 14 wins)

Awards

Finder Provider of the Year Awards 2026

Category

Insurer of the Year 2026 (Overall)

Winner

Budget Direct

Provider of the Year Wins

Most Provider of the Year Awards of any brand with 5 wins

Car Insurance NSW - Insurer of the Year

Car Insurance SA - Insurer of the Year

Car Insurance WA - Insurer of the Year

Pet Insurance - Insurer of the Year

Product Wins

Won 3 product awards

Best Value Car Insurance

Best Value Pet Insurance

Best Low Cost Car Insurance

Historical Track Record

95 Finder Awards since 2017

20 Car Insurance Wins since 2017

49 Customer Satisfaction Awards since 2022 (including 14 wins)

Jonathan Kerr, Chief Growth Officer at Budget Direct said the awards were even more proof that Budget Direct is upholding its promise to customers to provide exceptional cover at a competitive price, having paid out more than $1.5 billion on claims in the past twelve months.

"Winning the inaugural 'Insurer of the Year' is a powerful testament to our unwavering commitment to providing Australians with exceptional value without compromising on quality," said Kerr.

"In a landscape where household budgets are under increasing pressure, consumers are actively seeking the best value for their essential services. This award from Finder, a trusted voice in consumer comparison, validates our core mission: to deliver consistently low premiums backed by robust coverage and reliable service," added Kerr.

Graham Cooke, head of consumer research at Finder, said Budget Direct is a standout performer in Finder's Provider of the Year Awards 2026.

"Taking home five wins – the most of any brand this year – proves Budget Direct is a powerhouse in the Australian market.

"We are particularly thrilled to crown them our inaugural 'Insurer of the Year' award. This new flagship award is designed to identify the best of the best by combining our extensive set of product data with our customer satisfaction survey of 60,000 Aussies.

"With insurance prices increasing in most categories, Australians should look for the best deal for them. Budget Direct's 2026 sweep makes them a great brand to consider," Cooke said.

Winning the overall 'Insurer of the Year' award signifies a new level of industry recognition for Budget Direct and is the result of ongoing innovation in policy design, operational efficiencies and a relentless focus on customer satisfaction.

Budget Direct will continue to meet increasing consumer demands for great insurance products at a competitive price with an unwavering commitment to Insurance Solved® for Australians.

Read more about the 2026 Finder Awards.

Get a quote for one of Budget Direct's award-winning insurance policies.

DISCLAIMER

Insurance (excluding Pet, Life & Travel Insurance) is issued by Auto & General Insurance Company Limited (ABN 42 111 586 353, AFSL 285571) (AGIC) and arranged by Auto & General Services Pty Ltd (ABN 61 003 617 909, AFSL 241411) (AGS) PO Box 342, Toowong QLD 4066.

Budget Direct Pet Insurance is issued by AGIC, administered by Pet Health Insurance Services Pty Ltd (ABN 59 638 910 675) as Authorised Representative (AR no. 1282153) of AGIC and promoted by AGS.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Budget Direct Crowned Inaugural Australian 'Insurer of the Year', Leading All Providers With Five Major Wins in the 2026 Finder Awards

Budget Direct Crowned Inaugural Australian 'Insurer of the Year', Leading All Providers With Five Major Wins in the 2026 Finder Awards

Budget Direct Crowned Inaugural Australian 'Insurer of the Year', Leading All Providers With Five Major Wins in the 2026 Finder Awards

Budget Direct Crowned Inaugural Australian 'Insurer of the Year', Leading All Providers With Five Major Wins in the 2026 Finder Awards

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