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Diverse offerings boost weekend consumption across China

China

China

China

Diverse offerings boost weekend consumption across China

2026-01-10 17:00 Last Updated At:01-11 13:01

Weekend consumption has become vibrant across China, with diverse options, from coastal and cultural tours, seafood shopping, to smart technology presentations, all drawing crowds nationwide.

In south China's Hainan Province, numerous scenic spots have emerged along the tropical island's ring high-speed railway, which links the cities of Wenchang, Qionghai, Wanning, and Sanya.

A famous spot in Wenchang is a beach behind a home-stay inn, where tourists can gaze across the sea at the Wenchang Space Launch Site. Attracted by rocket launches, more and more people are coming to the site.

"The rocket launches are quite a plus to our business, after all many tourists come specifically for them. Each launch boosts our occupancy rate by about 30 or 40 percent," said Tan Rong, an employee at the Yunjuan Yunshu Seaview Inn.

Heading south from Wenchang, tourists can take on mountain challenges via ferrata and jungle treks in the Baishi Ridge Scenic Area in Qionghai, experience surfing and skydiving in Wanning, and savor local delicacies at night markets in Sanya.

"There is plenty of seafood here in a wide variety, and it feels very fresh. And the atmosphere is quite lively with people hawking," said Bao Lingwei, a tourist.

Moving to central China, the Jingzhou Ancient City in Hubei Province puts up themed activities at every weekend, like the gate-opening ceremony at the east gate, short immersive dramas at the north gate, chime bell music and dance performances at the Jingzhou Museum in the west, a blend of music and cuisines at the south gate, in addition to dazzling drone shows and light displays.

"I'm from Beijing. Coming to Jingzhou and seeing Guan Yu's city patrol performance and the drone light show, I felt the charm of a mixture of history and modern technology. This trip has been truly worthwhile," said Xu Chunfei, a tourist.

In east China, the eighth market in Xiamen of Fujian Province is presenting a bustling scene with crowds of visitors shopping for seafood.

Known among locals as the "grand seafood granary," the eighth market boasts 270 stalls, and a third of them are dedicated to seafood, selling more than 200 varieties of seafood daily.

The authentic hustle and bustle at the market has turned it into a new tourist attraction, motivating the authorities to plan on launching a tourism route featuring seafood market and local culture in collaboration with nearby historical blocks this year to further boost consumption.

Guangzhou, the provincial capital of Guangdong in south China, has established the country's first full-space smart experience center at the Haixinsha Asian Games Park, providing a new venue for locals to spend the weekend by immersing themselves into intelligent technologies.

The center, which opened on Jan 1, features an exhibition of over 150 new products, including dozens of kinds of aircraft such as detachable flying cars and drones, as well as self-driving vehicles and boats, and robots for various scenarios.

The center also features various new consumption scenarios, including AI-powered camera drones and smart retail stores with humanoid robots serving as shop assistants.

As Guangdong vigorously promotes low-altitude economy, intelligent connected vehicles, smart ships, and embodied intelligence, more than 40 similar AI application scenarios, including unmanned sightseeing and island patrols, have come into reality at Haixinsha.

This year, Guangdong plans to cultivate 100 demonstration application scenarios and 500 cases across ten key sectors such as education, medical care, transport, and finance, to boost industrial growth with scenario-driven demand.

Diverse offerings boost weekend consumption across China

Diverse offerings boost weekend consumption across China

The Guangdong–Hong Kong–Macao Greater Bay Area (GBA) is emerging as a key engine for China's fast-growing low-altitude economy by leveraging its dense industrial networks, efficient logistics systems, and rapid innovation capacity.

From logistics and manufacturing to urban services, the region is building an integrated industrial chain that allows low-altitude industries to scale up at unprecedented speed, thus turning drone-based applications from isolated trials into large-scale, commercial operations.

China's 15th Five-Year Plan, covering 2026 to 2030, calls for the cultivation of new pillar industries and the accelerated development of strategic emerging industrial clusters, including the low-altitude economy.

At a drone operations center in Bao'an District, Shenzhen City in south China's Guangdong Province, a dozen logistics drones take off and land within minutes. Urgently needed production parts, documents, and small parcels are dispatched from here to cities in the province including Dongguan, Zhongshan, and Zhuhai.

Behind these high-flying aircraft lies what observers describe as an "invisible industrial chain", built on speed and efficiency.

"Look at this aircraft. About 90 percent of its components come from nearby areas. Relying on Shenzhen's strong logistics capabilities and its complete supply chain, these parts can be delivered to our factory within half an hour for assembly, processing, and production," said Li Kunhuang, person-in-charge of Shenzhen GODO Innovation Technology Co., Ltd.

Once a new product is unveiled, testing and calibration begin immediately at the drone testing field. As soon as the process is completed, the new models can be put into real-world operation, realizing almost “zero delay” from research and development to application.

Supported by a robust industrial chain, low-altitude routes in Shenzhen are effectively connecting the urban landscape. From its Bao'an District to Songshan Lake in Dongguan City, production components can be delivered within one hour. Supplies are transported between Zhuhai City's Xiangzhou Port to Dong'ao Island in just 25 minutes. And light industrial goods can travel round-trip within a single day between Guzhen Town in Zhongshan City and Xinhui District in Jiangmen City.

More low-altitude application scenarios are expected to be implemented in the near future.

In Qianhai District, Shenzhen is accelerating the construction of a pilot demonstration zone of low-altitude integrated three-dimensional transportation hub.

"We have built the country's first low-altitude integrated three-dimensional transportation hub, and are gradually developing a pilot flight zone that integrates multiple scenarios such as inspection, logistics, and cultural tourism. This will provide technical support for the next step of commercializing cross-border logistics and emergency rescue services across the Guangdong–Hong Kong–Macao Greater Bay Area," said Wu Xuemin, head of the Shenzhen Qianhai Low-Altitude Integrated Three-Dimensional Transportation Hub Pilot Demonstration Zone.

Integrated supply chains propel Greater Bay Area's low-altitude economy growth

Integrated supply chains propel Greater Bay Area's low-altitude economy growth

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