KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Jan 18, 2026--
Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market expertise in Malaysia, to jointly develop the Malaysian market. Analysts indicate that this move will accelerate Xtep’s drive to become the leading running brand in Southeast Asia. Notably, this new strategic direction also involves an adjustment to Xtep’s previous business cooperation model in Malaysia. In line with Xtep Group’s overall strategic shift, the company’s business model in Malaysia will be upgraded from a single exclusive distribution arrangement to a multi-channel setup. The former exclusive distributor, VGO, will transition to a “non-exclusive distributor” and remain a key partner for Xtep in deepening its local market presence. Before Xtep’s partnership with Bonia, VGO served as Xtep’s exclusive partner in Malaysia. As the initial partner facilitating Xtep’s entry into the Malaysian market, VGO laid a solid foundation for the brand’s successful entry. Xtep will continue its collaboration with VGO to advance the Xtep brand’s development through channels where VGO holds particular strength. Meanwhile, Bonia will focus on maximizing Xtep’s brand visibility in Malaysia’s core commercial districts and running brand hubs.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114707896/en/
Chinese media reports highlight Malaysia as Xtep’s springboard for expansion into Southeast Asia, emphasizing that this business model transformation is crucial for implementing the “Chinese Root, World-Class Running Shoes” strategy proposed in 2022. Bonia’s sales network spans Malaysia, Singapore, Indonesia, Thailand, and other Southeast Asian markets. The company maintains strong, stable relationships with major shopping centers in these countries, possesses deep insights into local consumer needs, and has solid cross-border retail operation capabilities.
The first store under Xtep’s partnership with Bonia opened in Mid Valley Megamall, Kuala Lumpur. According to Xtep, this 3,262-square-foot professional running flagship store displays performance running products by function and features services such as a trial running zone and foot shape and gait analysis, allowing runners to experience world-class running technology. This store also showcases stories of local runners and photos from local running events to enhance runners’ sense of belonging.
Running culture in Malaysia is maturing. Data from the World Bank and Euromonitor International shows that Malaysia has the largest sportswear and footwear market in Southeast Asia. The Malaysian Sports Culture Index 2023 survey revealed that 63% of respondents cited jogging as their favorite sport. In terms of road racing popularity, the 2024 Kuala Lumpur Standard Chartered Marathon attracted over 40,000 participants.
Xtep entered the Malaysian market in 2024 and has consistently employed an operational strategy of “Professional-to-mass influence” coupled with a cultural strategy of “adapting to local conditions”. The brand has connected with local consumers through events and running communities. During its partnership with VGO, Xtep organized several large-scale running events in Malaysia, including the “10KM Time Challenge” held in Penang in August 2024, which attracted top athletes from Indonesia, Singapore, Uganda and Kenya. With Malaysia emerging as a strategic hub for international growth, Xtep envisions the country as both a blueprint for overseas expansion and a dynamic showcase of its running heritage.
Comprehensive Channel Upgrade! Xtep Leverages Southeast Asian Foothold to Advance Global Running Footwear Strategy
VICTORIA, British Columbia & VANCOUVER, British Columbia & PRAGUE--(BUSINESS WIRE)--May 13, 2026--
Vecima Networks Inc., Incognito Software Systems Inc., and BM COM s.r.o., today announced a strategic collaboration to deliver a fully integrated, turnkey fiber broadband solution, which will be showcased at ANGA COM 2026, May 19–21 in Cologne, Germany.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260513492655/en/
The joint solution brings together best-in-class fiber access infrastructure, advanced service orchestration, and in-market deployment expertise into a unified, interoperable Broadband-in-a-Box platform without requiring single vendor lock-in. Designed to simplify and accelerate fiber broadband rollouts, the solution enables operators—particularly regional and emerging providers—to deploy scalable, high-performance networks with reduced complexity and faster time to revenue.
The joint Vecima, Incognito, and BM COM Broadband-in-a-Box solution integrates:
By aligning across the network stack—from access infrastructure to OSS and customer lifecycle management—the partnership delivers a seamless, multi-vendor architecture built on Broadband Forum industry standards that is open, interoperable, and ready for rapid deployment.
“Operators today need solutions that reduce complexity while accelerating service delivery,” said Ryan Nicometo, Senior Vice President and General Manager, Vecima Networks. “Through our collaboration with Incognito and BM COM, we’re combining high-performance access infrastructure with powerful automation and local expertise to deliver a complete, scalable solution that meets operators where they are in their network evolution without the need for expensive single vendor lock-in.”
“Broadband service providers are increasingly looking for tightly integrated solutions that streamline operations from provisioning through lifecycle management,” said Gary Knee, CEO at Incognito. “By integrating our suite of service activation, device management, and DHCP solutions with Vecima’s fiber access platforms and BM COM’s deployment expertise, we’re enabling a more automated, efficient, and customer-centric broadband experience.”
“Successful broadband deployments require more than technology—they require execution,” said David Mansfeld, Managing Partner at BM COM. “BM COM’s role is to bring these solutions to life in-market, providing system integration, local support, and hands-on expertise to ensure operators can deploy quickly and operate with confidence.”
Together, the companies will demonstrate how this unified approach enables operators to simplify multi-vendor environments, accelerate fiber expansion, and deliver reliable, high-quality broadband services.
The collaboration will be showcased live at ANGA COM 2026 in Cologne, Germany, Vecima Stand A20 in Hall 8, and the Incognito Stand D30 in Hall 7, located in the Broadband Forum Pavilion, where attendees can experience the end-to-end solution in action and engage directly with experts from all three companies.
About Vecima Networks
Vecima Networks Inc. (TSX: VCM) is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. There is power in connectivity – it enables people, businesses, and communities to grow and thrive. Learn more at vecima.com.
About Incognito Software Systems
Incognito Software Systems Inc. provides service orchestration software and services that help digital service providers manage the next-generation broadband experience. Founded over 30 years ago, Incognito has over 200 customers worldwide, including America Movil, Cox, Digicel, Globe, and Orange, leveraging its solutions to fast-track the introduction of innovative broadband services over fiber and 5G fixed wireless access technologies while delivering a great customer experience. Incognito is a Lumine Group company (TSXV: LMN). Learn more at www.luminegroup.com. Visit www.incognito.com or follow us on LinkedIn and X (Twitter).
About BM COM
BM COM delivers telco-grade TR-069 device management platforms, TR-369 USP (User Services Platform), and smart infrastructure monitoring solutions for elevators and IoT devices to enterprises, service providers, and building operators. Our solutions give you full control, visibility, and intelligence over your assets, while keeping your data secure. We deliver robust on-premise solutions, while also offering scalable Cloud and SaaS services to meet evolving business needs. Backed by extensive industry expertise and a proven track record, BM COM ensures reliable, future-ready deployments that drive performance and growth.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of applicable Canadian securities laws. Forward-looking statements include, but are not limited to, statements regarding Vecima’s business strategies and objectives, and the anticipated benefits, performance, capabilities, availability, or adoption of its products and services. Such statements reflect current expectations and assumptions about future events and are subject to risks and uncertainties. Vecima undertakes no obligation to update any forward-looking statements unless required by law.
Vecima, Incognito, and BM COM Announce Turnkey Fiber Broadband Solutions at ANGA COM 2026
