Korean premium hair brand LEEKAJA arrives in Central, establishing Hong Kong regional headquarters for Asian expansion
Invest Hong Kong (InvestHK) today (January 20) announced that LEEKAJA x AMONG, a new flagship store collaborated on between Korean premium hair brand LEEKAJA and creative brand AMONG, has launched in Central. The brand also established its Hong Kong regional headquarters as a core base for expanding its Asian operations.
The Central flagship store blends LEEKAJA's hair expertise with AMONG's aesthetic vision, bringing a fresh K-Beauty experience that encompasses Korean scalp care, professional styling, fashion artistry, and lifestyle aesthetics in an immersive beauty space.
Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau said, "We warmly welcome Korean brand LEEKAJA to Hong Kong, injecting new energy into our lifestyle and beauty industry. Hong Kong's multicultural environment, international talent pool, and demand for premium lifestyle experiences make it an ideal platform for brands expanding into the Asia-Pacific market. We look forward to witnessing LEEKAJA's success in Hong Kong and across Asia."
The Chief Executive Officer of LEEKAJA, Ms Choi Yoobin, said, "The opening of our Hong Kong flagship store and regional headquarters marks a significant milestone in LEEKAJA's deepening presence across Asia. Hong Kong is Asia's trendsetting hub with advantages in talent and capital markets, making it the ideal base for promoting our next-generation K-Beauty concept. This flagship store is not just a premium salon but our strategic hub for expanding throughout the Asia-Pacific region with Hong Kong at its centre."
Ms Choi added, "Looking ahead, we will open more salons and a hair technology academy here to cultivate talent and set global-level service benchmarks. Our Hong Kong office is not merely a branch but a control tower for Asian operations, steering towards our ultimate goal of getting listed in Hong Kong by 2030."
Founded in 1972, LEEKAJA is Korea's leading high-end hair brand with a global footprint of 130 locations across Asia, the United States, and Europe. Known for its premium hair rituals, head spa services, and refined design identity, the brand continually redefines the global beauty experience through innovation, cross-sectoral collaboration, and cultural relevance. The brand's Hong Kong regional headquarters will oversee operations in Singapore, Vietnam, Cambodia, Indonesia, and other markets - managing performance, service standards, and global expansion strategies while leveraging Hong Kong's role as a key Asian hub.
For more information about LEEKAJA, please visit: www.leekaja.hk.
To download photos, please visit: www.flickr.com/photos/investhk/albums/72177720331299266.
Korean premium hair brand LEEKAJA arrives in Central, establishing Hong Kong regional headquarters for Asian expansion Source: HKSAR Government Press Releases
Korean premium hair brand LEEKAJA arrives in Central, establishing Hong Kong regional headquarters for Asian expansion Source: HKSAR Government Press Releases
CEDD achieves four top accolades of gold medals with congratulations of jury at International Exhibition of Inventions of Geneva
The Civil Engineering and Development Department (CEDD) achieved outstanding results at the 51st International Exhibition of Inventions of Geneva, winning a total of 10 awards, including four top accolades of gold medals with the congratulations of jury, two gold medals, three silver medals and a bronze medal.
The Director of Civil Engineering and Development, Mr Michael Fong, today (March 15) was encouraged by the department's remarkable achievements at the Exhibition this year. He said, "The department has been actively engaging in research and development and applying innovative technologies to enhance work efficiency and quality, as well as improving site safety. This achievement affirms the professionalism and innovative spirit of our colleagues."
In the field of disaster prevention, the in-house team of the CEDD developed the fifth-generation AI Landslip Warning System, applying artificial intelligence and big data technology to analyse the rainfall and landslide data in Hong Kong. This significantly improves the accuracy of risk assessment and issuance of warning signals. In addition, the department also developed a number of intelligent safety management systems, including the occupational health and safety management and monitoring system for confined spaces that can achieve instant alerts and closed-loop management; the CANOPUS - Smart Safety Harness monitoring system focusing on safety for working-at-height which can ensure that safety harnesses are securely attached; and the pioneering multi-channel certification mechanism that can enable real-time tracking and predictive alerts of personnel and equipment. The above inventions all received the gold medals with the congratulations of jury at this Exhibition.
The awarded projects by the CEDD are:
Gold medals with the congratulations of jury
• AI Landslip Warning System
• Intelligent occupational health and safety management and monitoring system for confined spaces
• CANOPUS - Smart Safety Harness
• Personnel real-name system and equipment tracking intelligent software
Gold medals
• SmartAERO - Smart Drone Management Platform (jointly developed with the Development Bureau)
• IntelliGuard OS
Silver medals
• CEDD AI Assistant
• Heavy machinery and hazardous area monitoring system
• TAMAGO - Smart Falsework Monitoring System
Bronze medal
• Electronic lock and work permit system for hazardous areas
The International Exhibition of Inventions of Geneva is an annual grand event in the global invention community. This year, the Exhibition was held from March 11 to 15 in Geneva, Switzerland, showcasing about 1 000 inventions from 35 countries and regions, which were evaluated by the international jury of specialists.
CEDD achieves four top accolades of gold medals with congratulations of jury at International Exhibition of Inventions of Geneva Source: HKSAR Government Press Releases
CEDD achieves four top accolades of gold medals with congratulations of jury at International Exhibition of Inventions of Geneva Source: HKSAR Government Press Releases
CEDD achieves four top accolades of gold medals with congratulations of jury at International Exhibition of Inventions of Geneva Source: HKSAR Government Press Releases
CEDD achieves four top accolades of gold medals with congratulations of jury at International Exhibition of Inventions of Geneva Source: HKSAR Government Press Releases
CEDD achieves four top accolades of gold medals with congratulations of jury at International Exhibition of Inventions of Geneva Source: HKSAR Government Press Releases
