SINGAPORE, Jan. 21, 2026 /PRNewswire/ -- The partnership between NLCS (Singapore) and the Wheelchair Rugby Association Singapore began through the initiative of an NLCS (Singapore) student who, after becoming involved with the association, learned that WRAS was at risk of losing access to its long-standing training venue. Recognising the significance of the programme and the impact it has on its athletes, the student brought a detailed proposal to senior staff, advocating for meaningful, long-term support.
That proposal led to a formal partnership in which NLCS (Singapore) committed both sustained sponsorship and access to its sporting facilities, enabling WRAS athletes to practise, and host matches in a stable and supportive environment. The partnership reflects the school's belief in student leadership and in education that extends beyond the classroom.
WRAS has since continued to grow as a competitive and inclusive sporting community, providing athletes with opportunities to train at a high level while fostering resilience, teamwork, and a strong sense of belonging.
"Wheelchair rugby fosters community inclusion and belonging by providing a structured, supportive environment where individuals with disabilities can participate in a demanding team sport," said Clare, Secretary and Volunteer at the Wheelchair Rugby Association Singapore.
The strength of this partnership was evident at a recent ceremony, where WRAS athletes were presented with their national jerseys ahead of their participation in the ASEAN Para Games. The event was a moving occasion, celebrating not only sporting excellence but also the collective effort behind the athletes' journey.
Paul Friend, Director of NLCS (Singapore), attended the ceremony and reflected on the relationship between the school and WRAS:
"This partnership began because one of our students saw something important at risk and was determined to act. What followed was a thoughtful, well-argued case for how we could help in a way that really mattered. Supporting WRAS has been immensely rewarding, not just because of what it enables for the athletes, but because of what our own students learn through being connected with such inspiring people. It is a relationship from which we have all benefited."
NLCS (Singapore) looks forward to continuing its partnership with WRAS and to supporting the athletes as they compete on the regional stage, while remaining committed to student-led initiatives that create meaningful impact beyond the school community.
About North London Collegiate School (Singapore)
Founded in August 2020, North London Collegiate School (Singapore) is a British International School offering the academically ambitious NLCS curriculum, followed by the International Baccalaureate (IB) Middle Years Programme and culminating in the IB Diploma Programme.
Drawing on 175 years of educational heritage from its founding school in the UK, NLCS (Singapore) nurtures individuals to be intellectually curious, socially confident, and grounded in compassion through a rigorous academic framework, rich co-curricular opportunities, and exceptional pastoral care.
Situated on Depot Road, the School is part of a global family of schools committed to educational excellence and developing global citizens.
To learn more about NLCS (Singapore), please visit our website (https://nlcssingapore.sg/) and follow us on Instagram, Facebook, YouTube, and LinkedIn.
For media enquiries, please contact the NLCS (Singapore) Marketing Team
Email: marketing@nlcssingapore.sg
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
North London Collegiate School (Singapore) celebrates the Wheelchair Rugby Association Singapore (WRAS) athletes participating in the upcoming ASEAN Para Games
NEW YORK and SEOUL, South Korea, Feb. 28, 2026 /PRNewswire/ -- Korean skincare brand Purito Seoul has officially announced its new brand slogan, 'From Soil to Seoul,' Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. The first chapter of this expansion will be the 'Oat Latte Campaign,' launching with a pop-up event on March 3 in New York City's West Village.
- 'From Soil to Seoul' — Progressive Skincare Rooted in Essence
CEO Inje Cho of Purito Seoul stated that the newly introduced slogan, 'From Soil to Seoul' encapsulates the brand's philosophy.
'Soil' represents the origin of ingredients—the earth and the purity of nature—while 'Seoul' symbolizes the modern refinement and sophisticated sensibility that complete the formulation process.
Amid ever-changing beauty trends, the brand emphasizes a rigorous philosophy of selecting only what is essential. By transforming naturally derived ingredients into advanced skincare solutions, Purito Seoul aims to highlight its expertise as a progressive skincare brand. Moving beyond the concept of 'clean beauty,' the company seeks to establish itself globally through refined ingredient philosophy and scientific formulation, delivering trusted skincare solutions to consumers worldwide.
- The 'Oat Latte Campaign' Begins in New York
CMO Wooseob Oh of Purito Seoul announced that the 'Oat Latte Campaign' will serve as the brand's first global campaign under the new slogan.
Inspired by oats, the campaign visualizes the same sensibility embodied in the brand's bestselling Oat in Calming Gel Cream through the familiar and comforting object of an "oat latte." Just as an oat latte conveys softness and warmth, the product gently absorbs into the skin without irritation, delivering soothing comfort to everyday life.
Through this approach, Purito Seoul positions the oat latte not merely as a concept, but as a symbolic medium representing the sensory experience the product delivers to the skin—clearly and intuitively communicating the brand message.
The campaign will officially begin with a pop-up event on March 3 in New York, a global hub of trends and culture and a key gateway for the global expansion of K-beauty. Designed as more than a simple product showcase, the pop-up will offer an immersive, multi-sensory experience of the brand's philosophy.
Purito Seoul stated, "Through this pop-up, we aim to symbolically declare our renewed brand vision and expand our connection with global consumers and local media through diverse experiential programs and curated content."
- 2026: Expanding Globally Across Online and Offline Platforms
CEO Inje Cho added that beginning with the Oat Latte Campaign, Purito Seoul plans to sequentially introduce a wide range of brand activities throughout the year, spanning both online and offline channels.
Through digital content campaigns, global social media communications, and experiential offline events, the brand intends to deepen its relationship with consumers while consistently conveying the message of 'From Soil to Seoul'.
A brand representative commented, "Purito Seoul is a brand born from a relentless pursuit of essence. Starting with our New York pop-up, we plan to further solidify our philosophy and expertise in the global market."
The New York pop-up is expected to serve as a significant milestone, signaling Purito Seoul (https://purito.com)'s renewed brand direction and global expansion. From nature's soil to refinement in Seoul—and now extending that journey onto the world stage—the brand's next chapter is drawing increasing attention across the industry.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village
