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ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés.
SANTA BARBARA, Calif., Jan. 21, 2026 /PRNewswire/ -- "Reaching out" is the most overused email cliché, with "checking in" and "follow up" close behind, according to a new study by ZeroBounce. Phrases like "please advise" and "hope my email finds you well" are still prevalent in corporate communication, even as AI tools become more common in everyday writing.
Email deliverability company ZeroBounce examined more than one million work emails to find out which phrases professionals just can't quit. Familiar buzzwords continue to dominate workplace communication, revealing how deeply ingrained they are in professional writing.
Here are the top 10 email buzzwords, according to ZeroBounce:
- Reaching out – 6,117 emails
- Follow up (all variations) – 5,755 emails
- Check in (all variations) – 4,286 emails
- Aligned (all variations) – 1,714 emails
- Please advise – 1,459 emails
- Hope you're doing well – 1,300 emails
- Hope this email finds you well – 974 emails
- Hope all is well – 592 emails
- E-meet – 536 emails
- Circle back (all variations) – 533 emails
The study offers a peek into workplace psychology and how politeness, hesitation, and the fear of sounding "too direct" continue to shape office language. For instance, nearly 3,000 emails started with a version of "hope", including "hope you're doing well," "hope this finds you well," or "hope all is well."
"Per my last email": AI tools are picking up corporate jargon
Despite nearly one in four employees now using AI to help write emails, the language hasn't evolved much. "The same buzzwords keep sneaking back into our inboxes – and even AI has picked up on our bad habits," says ZeroBounce CEO Liviu Tanase. "The bots are 'reaching out' and 'circling back.' We laugh at corporate jargon, but we keep using it, and we've trained machines to sound just like us. Understanding which phrases persist can help people write with more clarity and connect better."
Other overused phrases include "touch base," "hop on a call," "bandwidth," and "low-hanging fruit." Even expressions many thought extinct made an appearance: "per my last email" showed up in 89 emails, despite being widely mocked in workplace culture.
"The findings reveal an opportunity for people to stand out at work and in business. Emails that skip the clichés tend to sound more confident and persuasive," says ZeroBounce Chief Marketing Officer Anne Ghaltchi.
About ZeroBounce
ZeroBounce is an email validation and deliverability platform helping more than 500,000 customers worldwide land in the inbox. Its tools include email validation, email scoring, inbox placement testing, blacklist monitoring, DMARC monitoring, and more. ZeroBounce validates more than 6 billion emails annually and is widely recognized for its 99.6% accuracy rate, strong security standards, and award-winning customer support.
For more information, visit https://www.zerobounce.net/.
ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés.
SANTA BARBARA, Calif., Jan. 21, 2026 /PRNewswire/ -- "Reaching out" is the most overused email cliché, with "checking in" and "follow up" close behind, according to a new study by ZeroBounce. Phrases like "please advise" and "hope my email finds you well" are still prevalent in corporate communication, even as AI tools become more common in everyday writing.
Email deliverability company ZeroBounce examined more than one million work emails to find out which phrases professionals just can't quit. Familiar buzzwords continue to dominate workplace communication, revealing how deeply ingrained they are in professional writing.
Here are the top 10 email buzzwords, according to ZeroBounce:
The study offers a peek into workplace psychology and how politeness, hesitation, and the fear of sounding "too direct" continue to shape office language. For instance, nearly 3,000 emails started with a version of "hope", including "hope you're doing well," "hope this finds you well," or "hope all is well."
"Per my last email": AI tools are picking up corporate jargon
Despite nearly one in four employees now using AI to help write emails, the language hasn't evolved much. "The same buzzwords keep sneaking back into our inboxes – and even AI has picked up on our bad habits," says ZeroBounce CEO Liviu Tanase. "The bots are 'reaching out' and 'circling back.' We laugh at corporate jargon, but we keep using it, and we've trained machines to sound just like us. Understanding which phrases persist can help people write with more clarity and connect better."
Other overused phrases include "touch base," "hop on a call," "bandwidth," and "low-hanging fruit." Even expressions many thought extinct made an appearance: "per my last email" showed up in 89 emails, despite being widely mocked in workplace culture.
"The findings reveal an opportunity for people to stand out at work and in business. Emails that skip the clichés tend to sound more confident and persuasive," says ZeroBounce Chief Marketing Officer Anne Ghaltchi.
About ZeroBounce
ZeroBounce is an email validation and deliverability platform helping more than 500,000 customers worldwide land in the inbox. Its tools include email validation, email scoring, inbox placement testing, blacklist monitoring, DMARC monitoring, and more. ZeroBounce validates more than 6 billion emails annually and is widely recognized for its 99.6% accuracy rate, strong security standards, and award-winning customer support.
For more information, visit https://www.zerobounce.net/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Study: "Reaching out" Tops the List of Most Overused Email Buzzwords
CLEAR Enters the World of Formula One as Oracle Red Bull Racing's First-Ever Official Haircare Partner
SINGAPORE, Jan. 21, 2026 /PRNewswire/ -- CLEAR, engineers of the world's No.1 men's shampoo, today announced a new global partnership with Oracle Red Bull Racing, becoming the Team's first-ever Official Haircare Partner. Rooted in a shared obsession with peak performance under extreme pressure, the collaboration brings CLEAR's advanced scalp care expertise into the high-intensity world of F1, creating a powerful cross-industry platform designed to engage performance-driven fans and consumers worldwide.
As one of the world's fastest-growing sports, F1 commands global attention for its extreme speed, precision and relentless pursuit of progress. With a legacy steeped in championships and engineering excellence, Oracle Red Bull Racing's bold and uncompromising performance culture aligns with CLEAR's industry-leading scientific expertise and its pursuit of developing high-performance scalp and haircare solutions.
Mohamed Elsharkawy, CLEAR Global Brand Vice President, said: "CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track."
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, said: "Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing."
F1 drivers face some of the most extreme pressures in sport. Temperatures reaching up to 60°C, intense sweating and prolonged helmet wear can cause discomfort and disrupt focus. On and off the track, CLEAR's advanced scalp technology is designed to eliminate performance-impacting factors and address scalp issues at the source to deliver greater clarity and confidence in both everyday life and high-stakes situations.
Starting with the 2026 season, the CLEAR x Oracle Red Bull Racing partnership will come to life globally across Asia, EMEA and Latin America through an edgy, bold and fully integrated programme spanning brand storytelling, digital and social content, retail activations and fan engagement. As the team's first-ever Official Haircare Partner, CLEAR will be displayed on the striking new RB22 and will also be worn on the balaclavas of four-time World Champion Max Verstappen, as well as new partner on the grid Isack Hadjar.
This collaboration marks a new chapter for CLEAR as it continues to advance product innovation and brand experiences, reinforcing its leadership in scalp care while delivering high-performance solutions designed to help people stay confident, and focused under pressure.
ABOUT CLEAR:
CLEAR is the No.1 men's hair care shampoo globally and the No.1 men's anti-dandruff shampoo in many of the 60+ markets where it is sold. Backed by over 50 years of dermatology-led scalp science and research with 30,000 consumers, CLEAR is recognized as a leading scalp expert brand helping people worldwide KEEP A CLEAR™ HEAD.
For more information about CLEAR, please visit www.clearhaircare.com.
ABOUT ORACLE RED BULL RACING:
Since its inception, Oracle Red Bull Racing has been a major force in the FIA Formula 1 World Championship, the globe's premier motorsport category. Founded in 2005 to expand parent company Red Bull's presence in professional motor racing and to disrupt the status quo within the sport through a bold mix of passion, playfulness, ambition and achievement, Oracle Red Bull Racing has grown to become one of F1's most successful teams. With multiple Constructors' and Drivers' world titles and more than 100 race wins to its credit, Oracle Red Bull Racing continues its pursuit of ultimate performance – as a race team, as a home of champions and as an innovator operating at the cutting edge of technology.
ABOUT UNILEVER:
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
For more information about Unilever and our brands, please visit www.unilever.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CLEAR ANNOUNCES GLOBAL PARTNERSHIP WITH ORACLE RED BULL RACING, CHAMPIONING ULTIMATE PERFORMANCE UNDER EXTREME PRESSURE
CLEAR ANNOUNCES GLOBAL PARTNERSHIP WITH ORACLE RED BULL RACING, CHAMPIONING ULTIMATE PERFORMANCE UNDER EXTREME PRESSURE
CLEAR ANNOUNCES GLOBAL PARTNERSHIP WITH ORACLE RED BULL RACING, CHAMPIONING ULTIMATE PERFORMANCE UNDER EXTREME PRESSURE
