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HO CHI MINH CITY, Vietnam, Jan. 23, 2026 /PRNewswire/ -- With Tet just around the corner, the spirit of reunion and celebration is already building across Vietnam, and travel plans are no exception. Embracing the excitement of the Lunar New Year, digital travel platform Agoda today revealed that more Vietnamese travelers are looking to pack their bags over the national holiday this year compared to the Tet holiday period last year - with a clear preference for exploring destinations within the country.
Based on searches made by travelers in Vietnam between October and November 2025 for check-ins during 14–22 February 2026, Agoda observed that overall Tet travel interest for both domestic and international travel increased compared to the Tet travel period last year. Most of this growth is driven by domestic travel, which rose by 22%, while interest in outbound trips also increased, though more modestly, by 7%.
This trend reflects findings from Agoda's 2026 Travel Outlook Report, which shows that 50% of Vietnamese respondents plan to travel domestically in 2026. With nine consecutive days off during Tet – and a cultural tendency to add some annual leave to the period and extend the break - the holiday offers the ideal opportunity for Vietnamese families to reconnect, relax, and explore destinations across the country without the complexities of international travel.
According to Agoda, Da Lat remains the top domestic destination for Tet 2026, showing a 44% increase in searches thanks to its cool climate and festive atmosphere. Phu Quoc has overtaken Nha Trang to secure second place with a 41% increase, appealing to travelers seeking sun, beaches, and family-friendly resorts. Nha Trang and Da Nang remain strong contenders ranking third and fourth, respectively, known for their coastal charm and diverse activities. Vung Tau rounds out the top five with a 31% increase, remaining a convenient short getaway for Ho Chi Minh City residents.
For those traveling abroad, Bangkok continues to be the most favored international destination for Vietnamese travelers during Tet. Singapore rises to second place this year with a 25% increase in travel interest, replacing Tokyo, which now sits in third. Meanwhile, Hong Kong makes a notable appearance in fourth place, recording a 46% increase in Tet travel interest. Bali completes the top five, maintaining its reputation as a relaxing and culturally rich holiday spot.
Vu Ngoc Lam, Country Director at Agoda Vietnam, said:
"Tet is one of the most meaningful times of the year for Vietnamese travelers. With an especially long break this year, it becomes the perfect moment for families and friends to begin new journeys - whether exploring the beauty of Vietnam or venturing abroad. Agoda is delighted to support this spirit of travel by offering a seamless platform and a wide range of accommodation, flight, and activity options, helping travelers enjoy a smooth and memorable Tet holiday."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one easy itinerary, Agoda empowers Vietnamese travelers to plan their ideal Tet getaway, whether staying close to home or exploring destinations further afield.
HO CHI MINH CITY, Vietnam, Jan. 23, 2026 /PRNewswire/ -- With Tet just around the corner, the spirit of reunion and celebration is already building across Vietnam, and travel plans are no exception. Embracing the excitement of the Lunar New Year, digital travel platform Agoda today revealed that more Vietnamese travelers are looking to pack their bags over the national holiday this year compared to the Tet holiday period last year - with a clear preference for exploring destinations within the country.
Based on searches made by travelers in Vietnam between October and November 2025 for check-ins during 14–22 February 2026, Agoda observed that overall Tet travel interest for both domestic and international travel increased compared to the Tet travel period last year. Most of this growth is driven by domestic travel, which rose by 22%, while interest in outbound trips also increased, though more modestly, by 7%.
This trend reflects findings from Agoda's 2026 Travel Outlook Report, which shows that 50% of Vietnamese respondents plan to travel domestically in 2026. With nine consecutive days off during Tet – and a cultural tendency to add some annual leave to the period and extend the break - the holiday offers the ideal opportunity for Vietnamese families to reconnect, relax, and explore destinations across the country without the complexities of international travel.
According to Agoda, Da Lat remains the top domestic destination for Tet 2026, showing a 44% increase in searches thanks to its cool climate and festive atmosphere. Phu Quoc has overtaken Nha Trang to secure second place with a 41% increase, appealing to travelers seeking sun, beaches, and family-friendly resorts. Nha Trang and Da Nang remain strong contenders ranking third and fourth, respectively, known for their coastal charm and diverse activities. Vung Tau rounds out the top five with a 31% increase, remaining a convenient short getaway for Ho Chi Minh City residents.
For those traveling abroad, Bangkok continues to be the most favored international destination for Vietnamese travelers during Tet. Singapore rises to second place this year with a 25% increase in travel interest, replacing Tokyo, which now sits in third. Meanwhile, Hong Kong makes a notable appearance in fourth place, recording a 46% increase in Tet travel interest. Bali completes the top five, maintaining its reputation as a relaxing and culturally rich holiday spot.
Vu Ngoc Lam, Country Director at Agoda Vietnam, said:
"Tet is one of the most meaningful times of the year for Vietnamese travelers. With an especially long break this year, it becomes the perfect moment for families and friends to begin new journeys - whether exploring the beauty of Vietnam or venturing abroad. Agoda is delighted to support this spirit of travel by offering a seamless platform and a wide range of accommodation, flight, and activity options, helping travelers enjoy a smooth and memorable Tet holiday."
With over 6 million properties, 130,000 flight routes, and 300,000 activities, all bookable in one easy itinerary, Agoda empowers Vietnamese travelers to plan their ideal Tet getaway, whether staying close to home or exploring destinations further afield.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tet 2026 Travel Trends: Vietnamese Travelers Choose to Explore Home Destinations, Agoda Finds
A limited-edition release blending natural sweetness with JINRO'S signature clean, crisp profile
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- JINRO, a leading soju brand by HiteJinro, proudly announces the launch of its latest soju, JINRO MELON LIMITED EDITION.
JINRO MELON LIMITED EDITION captures the sweet essence of melon while retaining JINRO's signature clean finish for a brighter, refreshing experience. With a subtle melon aroma and a smooth finish, it is curated to naturally fit into casual occasions or grand celebrations with 13% alcohol by volume (ABV) in each bottle.
A standout feature of this release is the packaging. Differentiating from its regular flavoured soju lineup, it takes on a sleek black colour palette that leans into a premium and trend-forward appeal.
Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO MELON LIMITED EDITION was developed to harmonise melon's distinctive flavour with JINRO's clean finish, making it easy for global consumers to enjoy. With a trend-forward design, we hope to bring an elevated sense of enjoyment through JINRO, and we will continue to drive brand outreach through approachable yet innovative products and marketing."
This limited-edition soju will be rolled out across more than 20 countries, including the United States of America, Japan, Vietnam, Australia, and the United Kingdom. With this launch, JINRO aims to deliver a sense of novelty and strengthen consumer affinity across the globe.
In addition, JINRO will continue to engage global consumers by releasing product-related content through its official social media channels.
About JINRO
Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON, and the JINRO MELON LIMITED EDITION.
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JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
JINRO Unveils JINRO MELON LIMITED EDITION: A Premium Fusion of Sweetness and Sophistication
