A promotion campaign called "Celebrating the Spring Festival with Intangible Cultural Heritage (ICH) and Savoring the Chinese New Year," kicked off in Guangzhou City in south China's Guangdong Province on Monday.
The promotion is part of the ICH Chinese New Year Goods Shopping Month.
At Huacheng Square in Guangzhou, a festival market featuring a wide array of intangible cultural heritage products from all over the country is already drawing in crowds to enjoy traditional handicrafts and specialty food.
The three-day fair features three themed exhibition zones: delicacies, clothing and accessories, and trendy merchandise inspired by traditional Chinese culture.
Over 130 representative intangible cultural heritage programs from 15 provinces, autonomous regions and municipalities, as well as the Hong Kong Special Administrative Region (SAR) and the Macao SAR, are showcased, with more than 60 inheritors of intangible cultural heritages on site for demonstrations and sales.
"Our audience can create New Year paintings while sharing their wishes for the new year, bringing home good fortune through their artwork," said Liu Zhongping, the municipal representative inheritor of Foshan Woodblock New Year Painting, a national intangible cultural heritage project.
"Once inside, I immediately felt the vibrant atmosphere of the upcoming Spring Festival. I also discovered a lot of tasty foods and a flower market. It is very auspicious," said a tourist.
The Chinese New Year, or the Spring Festival, falls on February 17 this year, and marks the beginning of the Year of the Horse.
The country's shopping month will continue until the Lantern Festival, which falls on the 15th day of the first month in the lunar Chinese calendar and marks the end of the Chinese New Year celebrations.
Shopping event featuring cultural, New Year goods kicks off in Guangzhou
