Corona Cero and the Canadian Olympic Committee Inspire Canadians to Seek Everyday Golden Moments Through Outdoor Sport

TORONTO--(BUSINESS WIRE)--Jan 28, 2026--

As Milano Cortina 2026 approaches, Corona Cero, the official non-alcoholic beer sponsor of the Olympic Winter Games, has entered an inaugural partnership with the Canadian Olympic Committee (COC). Helping people disconnect in nature through sport, the initiative encourages Canadians to get back outside through inspiring athlete storytelling and increased access to on-mountain activations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260128240211/en/

For 87 per cent of adults, winter sports were once an easy way to step away from daily pressures and spend time outdoors. Over time, that connection has faded, with participation declining as routines and responsibilities have taken over.

“Canada’s winters are a part of who we are, and cheering for our nation’s athletes on the world’s biggest athletic stage can bring a renewed connection and inspiration to engage in winter sports again,” said Natalie Lucas, Head of Above Core, Labatt Breweries of Canada. “As a brand rooted in nature and through Corona Cero’s new partnership with the COC, we are able to leverage the Olympic Winter Games to inspire Canadians to disconnect from their busy lives and encourage winter outdoor activities as a way to spark everyday golden moments.”

As part of that effort, Corona Cero will launch Behind Every Golden Moment, a three-episode digital series featuring Team Canada Olympic athletes Cassie Sharpe, Deanna Stellato-Dudek and Maxime Deschamps, and Antoine Gélinas-Beaulieu. The series explores the many golden moments that shape their journey to Milano Cortina 2026, including the friendships formed along the way, the strengthening of personal relationships, and the role that moments of pause and connection to nature play alongside the intensity of competition.

“As a mother, some of my most meaningful golden moments now happen both on and off the slopes,” said Cassie Sharpe, Olympic freestyle skier and Corona Cero global athlete ambassador. “If partnering with Corona Cero and the COC helps even one person feel inspired to disconnect from routine and get back outside to engage in a sport they lost touch with, then it matters.”

“With the Games just days away, the energy from Team Canada fans is palpable,” said Colin Freeman, Senior Director, Partnerships, Business Development and Commercial Affairs, Canadian Olympic Committee. “Canadians are ready to rally behind our athletes and are invested in their stories. We’re always looking for authentic ways to share their journeys and collaborating with Corona Cero allows us to spotlight these incredible stories through a fresh, creative lens, bringing fans closer to the heart of our team as we head onto the world stage.”

To help Canadians experience Olympic moments firsthand, viewing spaces will be created at Whistler Blackcomb, Lake Louise and Tremblant. These official Olympic Winter Games watch parties will bring fans together to cheer on their favourite athletes in some of the country’s most premier mountain destinations, which anchor winter sport culture on the West and East Coasts.

Through the partnership, 1,000 Canadians will also have the chance to receive a free Golden Ski Pass at these mountains, valid through May 1, 2026, removing cost barriers, and making it easier to return to skiing and snowboarding.

Starting February 6 th at 12 p.m. EST, Canadians can enter for a chance to win* one of 1,000 one-day Golden Ski Passes to one of Canada’s three premier mountains: Whistler Blackcomb Ski Resort (250), Mont Tremblant Ski Resort (500 ) or Lake Louise Ski Resort (250).

For even more Olympic Winter Games Milano Cortina 2026 content from Corona Cero, fans can follow @CoronaCanada across all social and head to the @TeamCanada page to watch the Behind Every Golden Moment series.

*NO PURCHASE NECESSARY. For full Contest details, visit the Contest Website: https://www.coronacero.ca/GoldenSkiPass. Must be legal drinking age and a resident of Canada. To enter, eligible entrants must complete the entry form located on the Contest Website. Max. 1 entry per person, per day. 1000 prizes available: one day ski-lift passes at Whistler Blackcomb (250 passes valued at $329 CAD each), one day ski-lift passes at Tremblant (500 passes valued at $149 CAD each) and one day ski-lift passes at Lake Louise (250 passes valued at $175 CAD each), valid for use until May 1, 2026 (the “Prize”). Travel, Accommodation and Alcohol are not part of a Prize. Odds of winning depend on total number of eligible entries received and number of ski-lift passes available for each mountain. Skill-testing question required. Contest closes: February 26, 2026 9:59:59 AM EST.

About Corona Canada

First brewed in 1925, no Corona is complete without the lime. Naturally adding character, flavour and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause and reconnect with our essential nature. In 2022, Corona expanded its portfolio line-up with the global launch of Corona Cero 0.0% (previously Corona Sunbrew 0.0%), a first-of-its-kind, non-alcoholic beer that contains 30 per cent of the daily value of vitamin D per 330 mL serving. For more visit coronaextra.ca.

Survey Methodology

This survey was conducted by Harris Poll Quest among 1,000 Canadian adults who played sports as children, either competitively or recreationally. Respondents were reached nationally in both English and French. Results are based on a sample size of n = 1,000, margin of error of ±3.1 percentage points at the 95% confidence level.

Corona Cero and the Canadian Olympic Committee Inspire Canadians to Seek Everyday Golden Moments Through Outdoor Sport

HOUSTON (AP) — A Texas man who at one time escaped from custody and was on the run for three days after being sentenced to death for fatally shooting his ex-girlfriend and her new boyfriend nearly 27 years ago was scheduled on Wednesday to be the first person executed in the U.S. this year.

Charles Victor Thompson was condemned for the April 1998 shooting deaths of his ex-girlfriend, Glenda Dennise Hayslip, 39; and her new boyfriend, Darren Keith Cain, 30, at her apartment in the Houston suburb of Tomball.

Thompson, 55, was scheduled to receive a lethal injection Wednesday evening at the state penitentiary in Huntsville.

Prosecutors say Thompson and Hayslip had been romantically involved for a year but split after Thompson “became increasingly possessive, jealous and abusive.”

According to court records, Hayslip and Cain were dating when Thompson came to Hayslip’s apartment and began arguing with Cain around 3 a.m. the night of the killings. Police were called and told Thompson to leave the apartment complex. Thompson returned three hours later and shot both Hayslip and Cain, who died at the scene. Hayslip died in the hospital a week later.

“The Hayslip and Cain families have waited over twenty-five years for justice to occur,” prosecutors with the Harris County District Attorney’s Office said in court filings.

Thompson’s attorneys have asked the U.S. Supreme Court to stay his execution, arguing Thompson was not allowed to refute or confront the prosecution's evidence that concluded Hayslip died from a gunshot wound to the face. Thompson's attorneys have argued Hayslip actually died from flawed medical care she received after the shooting that resulted in severe brain damage sustained from oxygen deprivation following a failed intubation.

The Texas Board of Pardons and Paroles on Monday denied Thompson’s request to commute his death sentence to a lesser penalty.

“If he had been able to raise a reasonable doubt as to the cause of Ms. Hayslip’s death, he would not be guilty of capital murder,” Thompson’s attorneys said in court filings with the Supreme Court.

Prosecutors said a jury has already rejected the claim and, concluded under state law that Thompson is responsible for Hayslip’s death because it “would not have occurred but for his conduct.”

Hayslip’s family had filed a lawsuit against one of her doctors, alleging medical negligence during her treatment left her brain-dead. A jury in 2002 found in favor of the doctor.

Thompson had his death sentence overturned and had a new punishment trial held in November 2005. A jury again ordered him to die by lethal injection.

Shortly after being resentenced, Thompson escaped from the Harris County Jail in Houston by walking out the front door virtually unchallenged by deputies. Thompson later told The Associated Press that after meeting with his attorney in a small interview cell, he slipped out of his handcuffs and orange jail jumpsuit and left the room, which was unlocked. Thompson waived an ID badge fashioned out of his prison ID card to get past several deputies.

“I got to smell the trees, feel the wind in my hair, grass under my feet, see the stars at night. It took me straight back to childhood being outside on a summer night,” Thompson said about his three days on the run during a 2005 interview with the AP. He was arrested in Shreveport, Louisiana, while trying to arrange for wire transfers of money from overseas so he could make it to Canada.

If the execution is carried out, Thompson would be the first person put to death this year in the United States. Texas has historically held more executions than any other state, though Florida had the most executions in 2025, with 19.

Follow Juan A. Lozano: https://x.com/juanlozano70

This photo provided by Texas Department of Criminal Justice. shows Texas death row inmate Charles Victor Thompson. (Texas Department of Criminal Justice via AP)