China Media Group (CMG) on Wednesday held a send-off ceremony for its team assigned to cover the Milan-Cortina 2026 Olympic Winter Games.
At the event, CMG President Shen Haixiong delivered a mobilization speech to rally the delegation.
As an official rights-holding broadcaster for the 2026 Milan-Cortina Games and the only media organization involved in producing the 8K international public broadcast signal, CMG aims to integrate cutting-edge technologies into event broadcasting and signal production.
CMG will, for the first time in history, be responsible for the production of an ultra high-definition international public signals for figure skating and short track speed skating events at the 2026 Winter Olympics. In addition, CMG will also produce 8K broadcast signals for four events: the opening ceremony, the closing ceremony, figure skating, and short track speed skating.
The "China Red" fleet of 4K/8K ultra-high-definition broadcast vehicles dispatched by CMG arrived at the renowned San Siro Stadium in Italy's Milan on January 13, and has completed its setup and deployment.
The century-old stadium is scheduled to host the opening ceremony of the Winter Olympics on February 6.
CMG had reserved a 1,700-square-meter working area at the Milan International Broadcasting Center, along with a 223-square-meter Central Technical Area equipment room. Three studio systems have been established, fully covering core functions.
CMG holds send‑off ceremony for 2026 Winter Olympics coverage team
