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DUBAI, UAE, Jan. 29, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, announced that it has become the No.1 centralized exchange for spot trading of Tether Gold (XAUT), commanding approximately 15.75% of total XAUT trading volume among centralized venues, according to CoinGecko data.
The surge in XAUT activity coincides with the token hitting new all-time highs around $5,500, closely tracking spot gold's breakout above $5,000. Gold prices have climbed on rising macroeconomic uncertainty, persistent inflation risks, geopolitical tensions, and continued central bank accumulation of gold — factors that have reinforced gold's role as a global hedge and store of value.
"Spot gold rose over 64% in 2025 — its biggest annual gain since 1979," said Han Tan, Chief Market Analyst at Bybit Learn. "As long as the macro backdrop remains conducive, and central banks and ETF investors sustain their purchases, gold should have little trouble posting fresh all-time highs in 2026."
As interest in gold-backed tokens accelerates, Bybit has become the primary liquidity and price discovery venue for XAUT, with trading activity remaining strong across weekends and periods when traditional commodities markets are closed. The exchange's liquidity depth has made it a central hub for traders seeking to gain or adjust gold exposure in real time, regardless of traditional market hours.
The concentration of XAUT trading on Bybit reflects a broader shift in how market participants are approaching the current bull cycle. More traders are turning to tokenized real-world assets (RWAs) such as gold-backed tokens to balance volatility in digital asset portfolios, while retaining the speed, accessibility, and global reach of crypto markets.
"Gold's resurgence is being mirrored on-chain through XAUT, and traders are choosing Bybit as their primary venue to trade," said Emily Bao, Head of Spot at Bybit. "Our focus has been on building the deepest liquidity and most reliable market access, enabling efficient execution as tokenized gold becomes a core macro asset in crypto markets."
Bybit's comprehensive product suite enables traders to capitalize on XAUT's momentum through multiple strategies. The platform offers spot trading, margin trading with up to 10x leverage, and derivatives trading with up to 50x leverage. Traders can deposit XAUT across multiple blockchains including Solana, Ethereum, Mantle, Monad, and TON. The exchange also supports automated strategies such as DCA/recurring buys and Grid Bot, alongside onchain tools for alpha trading and yield farming, giving users flexible options to participate in the gold rally.
As the tokenized gold market continues to expand, Bybit remains committed to delivering strong liquidity, 24/7 trading access, and institutional-grade market infrastructure, reinforcing its position as the leading centralized exchange for XAUT trading during the current gold-driven bull run.
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
DUBAI, UAE, Jan. 29, 2026 /PRNewswire/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, announced that it has become the No.1 centralized exchange for spot trading of Tether Gold (XAUT), commanding approximately 15.75% of total XAUT trading volume among centralized venues, according to CoinGecko data.
The surge in XAUT activity coincides with the token hitting new all-time highs around $5,500, closely tracking spot gold's breakout above $5,000. Gold prices have climbed on rising macroeconomic uncertainty, persistent inflation risks, geopolitical tensions, and continued central bank accumulation of gold — factors that have reinforced gold's role as a global hedge and store of value.
"Spot gold rose over 64% in 2025 — its biggest annual gain since 1979," said Han Tan, Chief Market Analyst at Bybit Learn. "As long as the macro backdrop remains conducive, and central banks and ETF investors sustain their purchases, gold should have little trouble posting fresh all-time highs in 2026."
As interest in gold-backed tokens accelerates, Bybit has become the primary liquidity and price discovery venue for XAUT, with trading activity remaining strong across weekends and periods when traditional commodities markets are closed. The exchange's liquidity depth has made it a central hub for traders seeking to gain or adjust gold exposure in real time, regardless of traditional market hours.
The concentration of XAUT trading on Bybit reflects a broader shift in how market participants are approaching the current bull cycle. More traders are turning to tokenized real-world assets (RWAs) such as gold-backed tokens to balance volatility in digital asset portfolios, while retaining the speed, accessibility, and global reach of crypto markets.
"Gold's resurgence is being mirrored on-chain through XAUT, and traders are choosing Bybit as their primary venue to trade," said Emily Bao, Head of Spot at Bybit. "Our focus has been on building the deepest liquidity and most reliable market access, enabling efficient execution as tokenized gold becomes a core macro asset in crypto markets."
Bybit's comprehensive product suite enables traders to capitalize on XAUT's momentum through multiple strategies. The platform offers spot trading, margin trading with up to 10x leverage, and derivatives trading with up to 50x leverage. Traders can deposit XAUT across multiple blockchains including Solana, Ethereum, Mantle, Monad, and TON. The exchange also supports automated strategies such as DCA/recurring buys and Grid Bot, alongside onchain tools for alpha trading and yield farming, giving users flexible options to participate in the gold rally.
As the tokenized gold market continues to expand, Bybit remains committed to delivering strong liquidity, 24/7 trading access, and institutional-grade market infrastructure, reinforcing its position as the leading centralized exchange for XAUT trading during the current gold-driven bull run.
#Bybit / #CryptoArk / #IMakeIt
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bybit Leads Global XAUT Spot Trading with ~16% Market Share as Tokenized Gold Rallies to New Highs
HONG KONG, Jan. 29, 2026 /PRNewswire/ -- Taboola, a global leader in delivering performance at scale for advertisers, today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University,Technical University of Munich, and Carnegie Mellon University. The research provides the first-ever look at how generative AI (GenAI) compares to human creativity in driving consumer action by analyzing large-scale real-world ad performance.
While GenAI has revolutionized production speed and cost, its impact on actual performance has remained a subject of intense debate. The new study, titled, "AI Ads That Work: How AI Creative Stacks Up Against Humans," analyzed hundreds of thousands of live ads running on Realize, Taboola's performance advertising platform, totaling more than 500 million impressions and 3 million clicks.
Key insights from the academic research include:
- GenAI ads perform just as well as human-made ads: AI-generated ads performed just as well as human-made ads. In raw data, AI ads saw a slightly higher average click-through-rate (CTR) (0.76%) compared to human ads (0.65%), though they performed comparably when researchers applied the tightest statistical controls.
- AI ads win the most when they don't "look" like AI: AI-generated ads that did not "look like AI" achieved the highest engagement of all groups, significantly outperforming both human-made ads and AI ads that were perceived as artificial.
- Human faces are the "secret ingredient" for trust: The study found that one of the most important factors in making an ad feel "human" and trustworthy was the presence of a large, clear human face. Interestingly, based on Taboola's best practices and policy restrictions, AI-generated ads were more likely to include these trust cues than their human-made counterparts.
- Brands no longer have to choose between speed and quality: AI-generated visuals increased or maintained click-through rates without reducing downstream conversion performance, proving that advertisers do not have to trade quality or conversions for production scale.
- Food, drink, and finance brands were among the first to adopt AI ads: Specific sectors; most notably, the "food and drink" and "personal finance" industries were early to adopt AI ads.
"Taboola's platform provided us with a literal gold mine of real-world data that is simply unavailable in a lab setting. By analyzing over 500 million impressions, we were able to move past the hype of GenAI and uncover its real impact in large scale settings," said Oded Netzer, Vice Dean for Research, Columbia Business School. "Our findings prove that when AI is used to enhance human cues—like the trust found in a human face—it doesn't just match human performance; it often sets a new ceiling for engagement."
Methodology
The study utilized a quasi-experimental "sibling ads" approach, comparing matched pairs of AI-generated and human-made ads created by the same advertiser for the same campaign on the same day. This methodology allowed researchers to isolate the impact of the GenAI creative while controlling for external variables like the identity of the advertiser, timing, audience targeting, and landing pages.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Study: AI Ads Match Human Creative in Major Report from Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University; Taboola Data Shows AI Wins by Appearing Authentically Human and Prioritizing Visual Trust Signals
