From Pitch to Home: Haier's Global Champion Tour Hits Bangkok, Showcasing Localized Premium Appliances and Healthy Living

BANGKOK, Jan. 29, 2026 /PRNewswire/ -- Haier, the world's leading IoT ecosystem brand, is hosting a Global Champion Tour event themed "Champion Your Haier Life" in Bangkok, Thailand from January 28 to February 1.

As an official partner of Liverpool Football Club and Paris Saint-Germain, Haier invites the public to join in celebrating their shared passion for sports and embrace a new journey toward a healthy lifestyle, with special activities planned for fans of both clubs. For Paris Saint-Germain fans in particular, Haier will showcase the French Championship trophy – the Club's record-breaking 13th domestic title – at the event.

Spanning 1,300 square meters, the event integrates a pop-up show with a synchronized campaign across 100 partner stores. It features a dynamic sports-themed layout, including a mini-football pitch and interactive game zones. Designed for seamless online and offline integration, the experience is amplified through Facebook, YouTube and TikTok live streaming, in store promotions, and multi touchpoint engagement, where fans can watch and enjoy the event worldwide or immerse themselves at Central World Square B (Outdoor Zone), Bangkok.

During the event, Haier showcases its innovative "champion-grade" products, conveying the brand value and enhancing quality living through premium experiences.

The Space Fit series is a new flagship collection of premium home appliances designed to provide a seamless, high-performance user experience. At the center of the lineup is the Space Fit Refrigerator, custom-designed to meet local preferences with features such as an integrated ice maker and enhanced freshness preservation tailored to tropical climates. The innovative Triple-Drum Washing Machine tackles varied laundry needs in one cycle, while the M80 Television delivers an immersive cinematic experience through QLED technology with precision dimming zones, KEF-tuned audio, and support for Dolby Vision, Atmos, and gaming modes.

In addition, Haier will also highlight the Dual Comfort Air Conditioning Series engineered for optimal comfort and energy efficiency, as well as the UV Cool Voice Air Conditioner featuring advanced AI Voice control for hands-free operation, and the L+ Washer-Dryer offering one-stop washing and drying with a large 607mm drum, 20 preset modes, and 26 specialized stain removal programs for unparalleled fabric care.

Haier connects with fans through a shared passion for sports, embracing a vision of healthy living together. Building on the partnerships with Liverpool Football Club and Paris Saint-Germain, Haier is blending the athletic elements like football and badminton into the campaigns to foster a community, channeling the champion spirit into its home appliance products, and encouraging users to pursue an energetic and wellness-oriented lifestyle. It has organized the "Haier Run" mini marathon for six consecutive years and sponsored badminton tournaments to engage more people, and it also appointed superstar BAMBAM as a brand ambassador in Thailand.

Haier adheres to a user-centered philosophy through an integrated model of local R&D, manufacturing, and marketing. Haier has maintained its position as the world's No. 1 brand in major home appliance retail volume for 17 consecutive years. In Thailand, where it entered in 2002, Haier has steadily grown its market share from 10% to 14%, becoming the top brand in the white goods segment over its 23 year presence.

Haier's Bangkok Southeast Asia R&D Center focuses on designing products that meet local preferences; it acquired the Sanyo factory in 2007, and the Chonburi Air Conditioning Industrial Park, which opened in 2025, has an annual capacity of 6 million units to serve the global markets.

Beyond products, Haier actively involves itself in the Thai society through sports sponsorships, charity programs, and community engagements, fostering zero distance connection with users and reinforcing its role as a trusted, integrated local partner. Driven by a strong sense of social responsibility, Haier builds lasting bonds while supporting local communities—its annual charitable contributions exceed 10 million THB (USD 317,900).

For more information about Haier, please visit https://www.haier.com/global/.

Stay updated on news, promotions, and various activities from Haier on Facebook: Haier Thailand, Instagram: @haierthailand_official, X (Twitter): @ThailandHaier, YouTube: @HaierThailandOfficial, TikTok: @haier_thailand and Line Official: @haierthailand. For more product details, visit https://www.haier.com/th. 

#Haier #HaierThailand #MoreCreationMorePossibilities

#HaierThailandPopUp #ChampionYourHaierLife

About Haier

Haier stands as the world's pioneering manufacturer and leader in household electrical appliances and innovations. With a mission to create high-quality home appliances to cater to diverse needs, Haier swiftly adapts to the rapid changes in consumer preferences across over 100 countries worldwide.

As the reigning champion of household appliances globally for 17 consecutive years, from 2009 to 2025, according to the Euromonitor International, an esteemed market research institute, Haier has consistently proved its reliability and dominance in the industry.

Haier Thailand is dedicated to inventing and developing various products tailored to provide excellent service and cater to the lifestyles in Thailand. In the year 2019, the company embarked on a strategic shift from being solely an electrical appliance provider to becoming a leader in the Internet of Things (IoT) electrical appliances. Haier Thailand envisions evolving into a pioneering ecosystem brand in the Thai market in the foreseeable future.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Pitch to Home: Haier's Global Champion Tour Hits Bangkok, Showcasing Localized Premium Appliances and Healthy Living

From Pitch to Home: Haier's Global Champion Tour Hits Bangkok, Showcasing Localized Premium Appliances and Healthy Living

From Pitch to Home: Haier's Global Champion Tour Hits Bangkok, Showcasing Localized Premium Appliances and Healthy Living

BEIJING, April 3, 2026 /PRNewswire/ -- Shanghai Fashion Week has risen to the fourth place globally, overtaking New York, according to a report released Thursday in Shanghai. The Global Fashion Industry Index-Fashion Week Vitality Index Report (2025), issued by China Economic Information Service, describes Shanghai as the fastest-growing node city in the global fashion landscape.

Paris and Milan fashion weeks retained the top two positions globally. London and Shanghai ranked third and fourth, with commercial vibrancy and digital transformation cited as their core competitiveness.

For the first time, the report added a "commercial trade activity" indicator to quantify each fashion week's ability to integrate commercial resources and convert them into market transactions. Shanghai Fashion Week recorded 1,217 trade brands, second only to Paris, and operated seven digital trade platforms which is the highest figure among all eight fashion weeks surveyed.

The report noted persistent gaps. Shanghai Fashion Week's 23 product categories and average transaction price of 420 U.S. dollars represent only 64 percent and 54 percent of Paris Fashion Week's figures respectively, reflecting a market still dominated by mid-range and emerging brands but with significant growth potential.

In the elements aggregation dimension, Paris and Milan led with 429 and 387 participating brands and 544 and 529 events respectively, while Shanghai hosted around 200 events and distinguished itself through new brand participation. In industry influence, Shanghai ranked first globally in the number of designers, and its innovation trend score also placed near the top.

China's apparel and fashion retail market reached nearly 460 billion U.S. dollars in 2025, maintaining its position as the world's largest single market. Global fashion e-commerce penetration rate rose from 18 percent in 2020 to approximately 36 percent in 2025, surpassing 45 percent in emerging markets.

On sustainability, approximately 72 percent of global consumers said they were willing to pay a premium for sustainable products, with most accepting a markup of 5 to 10 percent. The report devoted a dedicated chapter to artificial intelligence, noting that 58 to 60 percent of global fashion retailers have integrated AI into operations and marketing.

The report concluded that Shanghai Fashion Week is at a critical transition from scale expansion to capability upgrading, and should deepen integration of local culture, contemporary design and haute couture to strengthen its role as a commercial hub connecting design with consumption.

Original link: https://en.imsilkroad.com/p/350009.html

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Xinhua Silk Road: Shanghai Fashion Week ranks 4th in latest vitality index report