The brand's softest blanket is now available for shoppers to experience in person as Bedsure leans into offline growth
NEW YORK, Jan. 29, 2026 /PRNewswire/ -- Bedsure, a leading home textile brand trusted by millions worldwide, is expanding its in-store presence with its coziest addition yet: the Bedsure GentleSoft® Ribbed Plush Blanket, now available in Target stores nationwide allowing customers to touch, feel, and experience its signature comfort themselves.
Beloved by TikTok for its cloud-like softness, the Bedsure GentleSoft® Ribbed Plush Blanket has quickly become a fan favorite for its ability to elevate everyday comfort—bringing cozy luxury at an affordable price point. Now, with its rollout in Target stores across the country, customers can see firsthand why this blanket has earned a following.
Available in four stylish colorways—Linen, Light Grey, Crystal Pink, and Green—the blanket is designed to seamlessly complement any space. Whether draped over a couch, layered on a bed, or added to a reading nook, the Bedsure GentleSoft® Ribbed Plush Blanket provides instant comfort and an effortlessly cozy look. Each blanket is prewashed three times to protect its integrity, maintain its plush feel, and ensure it holds up through daily use, representing Bedsure's belief in durability and long-term softness in all its products.
"At Bedsure, we believe that comfort is an essential wellness tool, and something that should be an accessible experience for everyone," said Eric Lin, Chief Marketing Officer at Bedsure. "Partnering with Target gives us the opportunity to bring our signature softness and comfort offline and meet the consumers where they are."
Bedsure's expansion into offline channels through partnerships with Target and Belk, showcase Bedsure's ongoing exploration and continued plans to expand into additional brick-and-mortar retail, working to bring essential comfort to even more households nationwide.
The Bedsure GentleSoft® Ribbed Plush Blanket is available in Twin/Twin XL ($30) and Full/Queen ($40) in Target retailers nationwide.
About Bedsure
Founded in 2016, Bedsure is a leading home textile brand with products sold to over 40 million customers worldwide. Bedsure has over 50 bestselling home products in 8 countries and has maintained a compound growth rate of 100% for five consecutive years. While Bedsure has grown into a global company with a diverse range of products to meet various customer needs, its focus on providing comfortable home products and everyday value remains unchanged. For more information, visit Bedsure's official website https://bedsurehome.com/. Stay in touch with Bedsure on social media @bedsurehome.
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Bedsure Expands Offline Retail Footprint With Launch of Its GentleSoft® Ribbed Plush Blanket In Targets Nationwide
GUANGZHOU, China, April 3, 2026 /PRNewswire/ -- The 57th China International Furniture Fair (CIFF Guangzhou 2026) concluded on March 31 under the theme "CONNECT•CREATE." With an all‑time high of over 5,100 exhibitors, 93.8% of whom chose CIFF Guangzhou as the platform to debut new products, the eight‑day event welcomed 353,106 professional visitors from 185 countries and regions. International attendance reached 64,291, marking a 13.2% increase from the 2025 peak and setting a new record. Throughout the fair, 111 concurrent events were held, alongside the debut release of nine major trend reports, reinforcing CIFF's role as an industry thought leader. To better serve Middle Eastern buyers unable to attend in person, the fair introduced an innovative remote matchmaking service, combining on-site live exhibition walkthroughs with real-time online engagement, facilitating 162 targeted procurement matching sessions and ensuring continuity in international sourcing.
Spanning the full value chain, the fair connected global resources across its three flagship exhibitions to drive industry collaboration and growth.
Running March 18-21, the Home Furniture Exhibition explored how design advances from concept to market to drive growth. Spanning 430,000 square meters, it fostered global exchange, supporting international brands entering China while helping Chinese brands expand abroad. Curated showcases traced the evolution of contemporary home aesthetics. Reflecting shifting lifestyles, the exhibition also highlighted emerging directions such as pet‑friendly spaces and age-inclusive design.
On March 28-31, the Office and Commercial Space Exhibition, themed "Sustainability," presented a forward-looking vision for workplace ecosystems across office environments, office seating, and public commercial spaces. Visitors experienced green principles woven into the design, materials, and full lifecycle, highlighting progress in low‑carbon innovation from concept to use. Smart technologies also acted as the core engine, integrating intelligent products, design strategies, and service systems to create connected solutions across spaces and workplace operations, guiding the industry toward inclusive and sustainable growth.
Held concurrently, the CIFM/interzum guangzhou connected global innovation and industrial chains to drive manufacturing transformation. The Machinery area highlighted intelligent production, uniting woodworking and upholstery equipment with Industry 4.0 and flexible lines for scalable smart‑manufacturing upgrades. The Furniture Materials area showcased advances in CMF, functionality, and sustainable finishes. The Hardware area presented smart solutions enhancing home design and spatial performance.
With three major exhibitions forming an integrated platform linking creativity, manufacturing, and global commerce, CIFF 2026 united industry professionals worldwide and strengthened Guangzhou's position as a key international furniture hub.
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CIFF Guangzhou 2026 Wraps Up, Strengthening Global Links Across the Complete Home Industry Chain
