China Media Group (CMG) and the Ministry of Industry and Information Technology (MIIT) signed a cooperation framework agreement on Friday to jointly produce a new flagship program that delivers in-depth insights into China's industrial culture to the rest of the world.
This collaboration expands upon the domestic success of the CMG's 2025 TV program "Crafted in China" -- a television program presenting the evolution of Chinese craftsmanship from ancient ingenuity to today's smart manufacturing aired from July 27, 2025.
Based on the Kaogongji (The Book of Diverse Crafts), the earliest known Chinese text on science and technology, the new TV program traces the cultural foundations of contemporary industrial innovation and China's new quality productive forces.
It has already accumulated billions of views online. The producers have planned to extend its reach through additional seasons and published works.
At a joint seminar held in Beijing on Friday, officials from the CMG and the MIIT revealed that multilingual international versions of the new program are in development to share China's industrial story more effectively with global audiences.
CMG plans new program to decode Chinese industrial culture for global audience
The promotional video for China Media Group (CMG)'s 2026 Spring Festival Gala was displayed on Friday on screens in major business districts in Kenya, sending the first New Year's wishes to the locals and Chinese people living in the East African country.
This year's Spring Festival, or the traditional Chinese New Year, which falls on February 17, marks the beginning of the Year of the Horse in Chinese culture. It is one of the most important holidays in China, celebrated with family reunions and wishes for good luck in the upcoming year.
The promotional video features a golden horse bringing good fortune. The festive decorations, joyous songs and dances, and sounds of firecrackers drew the attention of passersby in the country.
After watching the video, locals expressed their anticipation for the Spring Festival Gala and their best wishes for the New Year.
“It brings a lot of hope and prosperity and new beginnings also, because it comes with new opportunities. So for myself, I expect it to become a growth here, to be able to achieve more, to be able to do more also and learn more from my family, my friends, also friends of different cultures as well, as Chinese, as right now I have a Chinese frien,” said Sean, a local resident.
“I've just watched the video and from the first scene to the last scene, it's pretty much interesting. It's giving me the fun vibe, the dances and the songs, and it has left me wondering for more, like I need to know more about the gala. Being the Year of the Horse means even more success and strength for myself. I wish myself more success, to achieve the dreams that I have for this year, but for myself and for my family. And between Kenya and China I wish for more business, in tourism, culture and communication,” said Brian, another resident.
For Chinese people living away from home, the Spring Festival Gala is one of the most distinctive cultural symbols of the Spring Festival, as well as an emotional carrier connecting them with their hometown and memories.
“Wishing my family good health and everyone a happy Chinese New Year, all the best, and wish you the courage to gallop at the head in the Year of the Horse,” said Huang He, a Chinese resident living in Kenya.
Known as "Chunwan" in Chinese, the Spring Festival gala has been broadcast live annually since 1983 and is regarded as a major cultural symbol for the Chinese New Year celebrations in China.
Spring Festival Gala promo delivers new year wishes to people in Kenya
