A star-studded weekend of events puts the Johnnie Walker Black Label 'Go Go Highball' center stage.
KEY HIGHLIGHTS
- Johnnie Walker, the world's number one Scotch Whisky brand (IWSR 2024), celebrates in Los Angeles with activations inspired by partner Sabrina Carpenter across music's biggest weekend.
- Sabrina Carpenter's signature Johnnie Walker Black Label cocktail – The Go Go Highball – becomes the cocktail of the moment to toast to this year's achievements in music.
- Johnnie Walker serves as exclusive spirits partner at major weekend events, with surround-sound presence at the weekends' biggest parties.
- For a limited time, the Johnnie Walker Black Label Go Go Highball will be available at select Los Angeles bars including Melrose Umbrella, Roger Room and Hotel Figueroa
LOS ANGELES, Jan. 31, 2026 /PRNewswire/ -- This weekend, Johnnie Walker, the world's number one Scotch Whisky brand (IWSR 2024), is celebrating music's biggest night in Los Angeles inspired by global partner, GRAMMY Award-winning artist and international superstar Sabrina Carpenter – with her signature serve – the Go Go Highball – set to become the drink of the moment.
As part of the next phase of this iconic partnership, originally announced in summer 2025, Johnnie Walker is celebrating with partner Sabrina Carpenter, who is nominated for 6 GRAMMY awards, with a weekend of high-impact moments across the city – from a striking cocktail projection to head-turning pre-and-post party experiences with Universal Music Group official weekend events and more. Landing squarely at the intersection of music, culture and celebration, Johnnie Walker is showing up at the biggest moment in the music calendar, continuing to partner with cultural trailblazers, and injecting new energy into the whisky category.
The Go Go Highball – Sabrina Carpenter's signature Johnnie Walker Black Label serve inspired by a track on her latest album – was the centerpiece of Johnnie Walker celebrations during music's biggest weekend. Kicking off the awards' weekend in style, Johnnie Walker lit up the skyline of Los Angeles with large scale animations, and hosted a Sabrina Carpenter-inspired exclusive party at the legendary Max and Helen's on Larchmont Boulevard. The Los Angeles hotspot was transformed into a fantasyland with cherry-themed décor and floral accents blending pop romance, playful glamour and after-hours indulgence.
Throughout the weekend, Johnnie Walker is taking center stage as the exclusive spirits partner at some of the city's biggest, most star-studded pre-and-post celebration events – making the Go Go Highball the must-have drink for the industry's leading music labels, nominees and winners.
In a whimsical nod to Sabrina's sparkling style and the weekend's red carpet glamour, Johnnie Walker has also created a bespoke crystal embellished Highball clutch bag as a memento of the weekend for friends of the brand.
For a limited time across Los Angeles, and to celebrate this big weekend, the Johnnie Walker Black Label Go Go Highball will also be available for consumers to try at select bars including Melrose Umbrella, Roger Room and Hotel Figueroa.
Evolving the Johnnie Walker x Sabrina Carpenter Partnership
"This moment is the perfect celebration of our partnership with Sabrina: raising a Go Go Highball to her progress and the incredible milestones she has achieved as an artist, against the backdrop of music's biggest weekend" said John Williams, Global Head of Whiskey at Diageo. "Working hand-in-hand with the newest voice in the Johnnie Walker story, we're excited to continue bringing a vibrant energy to the whisky experience."
This weekend of collaborative celebration marks a significant and exciting evolution in the partnership between Johnnie Walker and Sabrina Carpenter, which originally launched ahead of the Short n' Sweet tour in August 2025.
By partnering with voices like Sabrina, the brand continues to tell unique stories of progress and reshape the future of how and where people enjoy Johnnie Walker Black Label, from iconic stadiums and music venues to nightlife destinations across Los Angeles and beyond.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
JOHNNIE WALKER TOASTS MUSIC'S BIGGEST WEEKEND WITH THE GO GO HIGHBALL
HOUSTON, April 3, 2026 /PRNewswire/ -- With an estimated 10.4 million residential pools in the U.S.—more than half of which are above-ground setups—backyard recreation has become a staple of family life. As above-ground pools become increasingly popular, the sheer time and physical effort required for water upkeep has emerged as a widespread frustration. Between hauling heavy bags of silica sand and agonizing over cloudy water, pool maintenance often drains the joy out of summer. Addressing this common pain point, global home improvement brand VEVOR today announced the launch of its new FlashPure Sand Filter Pump. Engineered to eliminate the friction of pool maintenance, the new system features up to 6X* faster filtration than ever before, delivering pro-level performance without the pro-level price.
FlashPure Technology: Not Just Faster, But Cleaner
Traditionally, achieving a crystal-clear, hygienic backyard oasis meant either spending hours on manual labor or overpaying for complex, professional-grade equipment. VEVOR's FlashPure Technology bridges this gap by fundamentally reimagining how filtration works. The technology integrates a new generation of high-performance filter media with a seamless design, driven by a robust and efficient motor tailored to the unit's dimensions. All these elements contribute to instantly clear water—ensuring it is not just filtered faster, but comprehensively purified, so families can enjoy both speed and healthy water.
"At VEVOR, we believe a backyard pool should be a source of relaxation, not a second job," said Gavin, Brand Director at VEVOR. "The FlashPure system was engineered to completely remove the anxiety of water maintenance. By combining professional-grade filtration with an intuitive, hassle-free design, we are fulfilling our core promise: giving families their summer weekends back and making premium home ecosystems accessible to everyone."
Transforming Maintenance into Instant Gratification
Rather than delivering a complex machine that requires a manual to decipher, VEVOR translated its technical innovations into immediate, tangible benefits for the everyday user:
- Saving the Spontaneous Pool Party (Up to 6X Faster Filtration): The panic of waking up to a murky pool on the morning of a summer gathering is a thing of the past. Capable of clarifying water up to 6X* faster than conventional silica sand systems under identical lab conditions, FlashPure Technology leverages its advanced filter balls and powerful motor to rapidly restore pristine water. Delivering faster and more thorough filtration than standard pumps, these new-generation filter balls keep the pool crystal clear by efficiently trapping finer particles. Beyond superior performance, they are significantly lighter and far easier to replace than traditional silica sand—eliminating the heavy lifting and ensuring a premium, hassle-free swimming experience.
- Skipping the Tedious DIY Assembly (Effortless Out-of-the-Box Setup): Opening new pool equipment shouldn't feel like a daunting construction project. The VEVOR unit arrives completely pre-assembled and pre-installed with the filter balls. Users bypass the tedious steps of pouring heavy sand or deciphering complex instructions. Even for parents who aren't naturally handy—or those trying to set up while keeping an eye on eager kids—it takes only a few simple connections to the above-ground pool to instantly start the system.
- A Worry-Free Season (Seamless & Leak-Proof): Leaks and pressure drops can cause long-term anxiety, often leaving muddy puddles that ruin the backyard aesthetic. By utilizing a seamless, one-piece molded structure, the FlashPure pump eliminates the vulnerable connection points that plague traditional multi-piece designs. This keeps the yard dry and the pool running flawlessly all season long.
Available in 12-inch, 14-inch, and 16-inch models to accommodate different above-ground pool sizes, the new VEVOR FlashPure Sand Filter Pump is a highly anticipated upgrade for both pool-maintenance beginners and seasoned owners looking to make upkeep a breeze. The new VEVOR FlashPure Sand Filter Pump is now available through vevor.com, Amazon, and Walmart.
*data based on internal testing
About VEVOR
VEVOR is a home improvement brand that empowers Home Creators to upgrade spaces with pro-level products at exceptional value. From backyard makeovers to apartment innovations, we deliver superior performance through practical technological innovation that combines purposeful technology with the hands-on joy of creation. Today, VEVOR operates in over 50 countries, supported by a network of 200+ global warehouses and a catalog of more than 15,000 SKUs spanning tools, outdoor equipment, and home improvement solutions. VEVOR has supported over 30 million Home Creators worldwide, bringing performance, inspiration, and value to their home improvement projects. For more information, visit www.vevor.com or search "vevor" on Amazon.
Media Contact
VEVOR Communications Team
media@vevor.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
VEVOR Launches New FlashPure Sand Filter Pump, Featuring Up to 6X* Faster Filtration to Rescue Summer Weekends
VEVOR Launches New FlashPure Sand Filter Pump, Featuring Up to 6X* Faster Filtration to Rescue Summer Weekends
