CINCINNATI--(BUSINESS WIRE)--Feb 2, 2026--
Procter & Gamble (NYSE: PG), a Worldwide Olympic and Paralympic Partner, today opened the doors to the “Champions Clubhouse” in the Milano Olympic Village offering a diverse range of athlete pop-up experiences and services curated by P&G brands, as part of the company’s plans to serve approximately 3,500 winter athletes with top-performing products throughout the duration of the Olympic and Paralympic Winter Games Milano Cortina 2026.
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Serving Athletes on the Ground in Milano Cortina
For the first time in Olympic and Paralympic Games history, the Champions Clubhouse, located in both the Milano Olympic Village and Cortina Paralympic Village, will offer bespoke experiences and services to champion and celebrate athletes as they strive to perform at their best – just as P&G brands do every day. Activities include:
For every competing athlete at the Olympic and Paralympic Winter Games P&G is also providing an exclusive Welcome Kit stocked with top-performing P&G products to support their comfort, confidence and care at the Olympic and Paralympic Games. Athletes will enjoy premium products to enhance their experience, including:
Alongside the Welcome Kit, P&G brands will provide complimentary products and services to meet the everyday demands of athletes and staff staying in the Olympic and Paralympic Villages, including:
“Consistency is confidence for me,” said Mikaela Shiffrin, Alpine Skiing, USA, three-time Olympic medalist. “When my day is anchored by the same P&G essentials that I use and trust every day, it creates continuity, even in an intense, unpredictable environment like the Olympic Games. This helps me have fewer distractions, more clarity and the space to focus on skiing my best.”
P&G Brands Take Inspiration from the World’s Top Athletes
More than 25 P&G brands across the globe will also launch Olympic and Paralympic Games-inspired campaigns online and in-store, alongside tailored partnerships with leading athletes, highlighting the superior products that give their best every day – just like Olympians and Paralympians. Some athlete partners include:
“For Milano Cortina 2026, our brands continue to be inspired by the dedication and excellence of the best athletes in the world,” commented P&G Chief Brand Officer Marc Pritchard. “Just as athletes work tirelessly to deliver a superior performance when it matters most, our best performing household and personal care products help athletes, fans and households stay focused on achieving their best – on the Olympic or Paralympic stage and in everyday life.”
Advancing Access and Inclusion to Para Sport Across Italy
As a longstanding partner of the Paralympic Movement, P&G and its brands are proud to be advancing access to sport and everyday inclusion in the host country of the Olympic and Paralympic Games.
About P&G’s Olympic & Paralympic Games Program
P&G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds global rights with the International Paralympic Committee (IPC) through the LA28 Games. P&G and its brands have partnered with more than 500 athletes across 37 sports and 17 countries, celebrating their commitment to be the best they can be, just as P&G brands commit to delivering superior performance for people who count on them every day.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit https://www.pg.com/news.
The Head & Shoulders Scalp & Hair Studio in the P&G Champions Clubhouse in the Olympic Village at Milano Cortina 2026 will offer premium hair and scalp care for athletes ahead of the Opening Ceremony.
The P&G Champions Clubhouse is inside the heart of the Olympic Village at Milano Cortina 2026.
The P&G Athlete Welcome Kit featuring SK-II Heritage PITERA Essence Kit, First Aid Beauty Ultra Repair Cream, Native Italian Vanilla Gelato deodorant, Head & Shoulders Classic Clean shampoo, Oral-B toothpaste and dental floss, Dash and Lenor laundry detergent and scent beads.
NEW YORK (AP) — Wild swings that swept through financial markets overnight eased as trading headed westward to Wall Street on Monday. U.S. stocks rose following sharp drops in Asia and then gains in Europe, while gold and silver prices rallied back from severe earlier losses.
The S&P 500 added 0.6% and is on track to snap a three-day losing streak. The Dow Jones Industrial Average was up 439 points, or 0.9%, as of 11:30 a.m. Eastern time, and the Nasdaq composite was 0.8% higher.
Stocks of companies that make computer storage helped lead the market, adding to gains from last week following several profit reports that topped analysts' expectations. Airlines and cruise-ship operators were also strong, benefiting from a sharp easing of oil prices.
The center of the action in financial markets was again precious metals, where momentum has suddenly halted after gold’s price had roughly doubled in just 12 months.
Gold briefly dropped below $4,500 per ounce in the overnight hours, down more than $1,000 from its high point reached just last week. It later erased its loss since Friday, before pulling back to $4,730.50, down 0.3%.
Silver’s price has been on an even wilder ride recently, and it swung from a 9% loss overnight to a gain of 1.2%.
Gold and silver prices had been surging as investors looked for safer things to own amid a wide range of worries, including a Federal Reserve that may be set to become less independent, a U.S. stock market that critics say is expensive, threats of tariffs and heavy debt loads for governments worldwide.
Their prices cratered on Friday, including a 31.4% plunge for silver. Some on Wall Street saw it as a result of President Donald Trump’s nomination of Kevin Warsh as the next chair of the Fed. Warsh’s reputation as a former Fed governor may have raised expectations among some investors that he may keep interest rates high to fight against inflation, which would reduce the need to hide out in gold and silver for protection.
But many on Wall Street are also skeptical of that initial reading and say the expectation from Trump is likely that Warsh will cut interest rates, something the president has been demanding. That could give the economy a boost, but also inflation.
The Fed chair has a big influence on the economy and markets worldwide by helping to dictate where the U.S. central bank moves interest rates. That affects prices for all kinds of investments, as the Fed tries to keep the U.S. job market humming without letting inflation get out of control.
The recent swoons for gold and silver are likely more about the washout for some traders who had borrowed money to bet on metals’ prices continuing to soar, rather than about a wholesale change in expectations for demand for metals, according to Darrell Cronk, chief investment officer for Wealth & Investment Management at Wells Fargo
On Wall Street, Sandisk leaped 15% to lead the S&P 500. The data-storage company added to its 6.9% gain from Friday, after it reported stronger profit for the latest quarter than analysts expected. It credited demand created by the artificial-intelligence boom, among other things.
That helped offset a 1.1% drop for Nvidia, whose chips are powering much of the world’s move into AI technology. The losses were worse in Asia, where AI winners plunged. South Korea’s Kospi fell 5.3% from its record for its worst day in almost 10 months after chip company SK Hynix lost nearly 9%.
The Walt Disney Co. fell 4.2% even though the entertainment giant reported a stronger profit for the latest quarter than analysts expected. It warned of challenges keeping international visitors away from its U.S. theme parks, among other things.
Oil prices dropped more than 4% after Trump told reporters that Iran is “seriously talking to us.” It’s a potential signal of improving relations between the two countries, which could prevent a possible disruption to the global flow of oil.
That could mean less painful fuel bills for airlines and cruise ships. Carnival steamed 7% higher, and United Airlines climbed 4.8%.
In the bond market, Treasury yields edged higher after a report said that U.S. manufacturing grew last month, when economists were expecting a contraction. The yield on the 10-year Treasury erased an earlier dip and rose to 4.27%, up from 4.26% late Friday.
In stock markets abroad, European indexes rose roughly 1% following Asia’s washout. Japan’s Nikkei 225 fell 1.3%, while stocks fell 2.2% in Hong Kong and 2.5% in Shanghai.
AP Business Writers Matt Ott and Elaine Kurtenbach contributed.
Traders Drew Cohen, left, and Dylan Halvorsan work on the floor of the New York Stock Exchange, Monday, Jan. 26, 2026. (AP Photo/Richard Drew)
People walk in front of an electronic stock board showing Japan's Nikkei index at a securities firm Monday, Feb. 2, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)
A person walks in front of an electronic stock board showing Japan's Nikkei index at a securities firm Monday, Feb. 2, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)
A person walks in front of an electronic stock board showing Japan's Nikkei index at a securities firm Monday, Feb. 2, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)
A person walks in front of an electronic stock board showing Japan's Nikkei index at a securities firm Monday, Feb. 2, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)
A currency trader talks on the phone near a screen showing the Korea Composite Stock Price Index (KOSPI), top center, and the foreign exchange rate between U.S. dollar and South Korean won, top center left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Friday, Jan. 30, 2026. (AP Photo/Ahn Young-joon)
