CINCINNATI--(BUSINESS WIRE)--Feb 2, 2026--
Procter & Gamble (NYSE: PG), a Worldwide Olympic and Paralympic Partner, today opened the doors to the “Champions Clubhouse” in the Milano Olympic Village offering a diverse range of athlete pop-up experiences and services curated by P&G brands, as part of the company’s plans to serve approximately 3,500 winter athletes with top-performing products throughout the duration of the Olympic and Paralympic Winter Games Milano Cortina 2026.
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Serving Athletes on the Ground in Milano Cortina
For the first time in Olympic and Paralympic Games history, the Champions Clubhouse, located in both the Milano Olympic Village and Cortina Paralympic Village, will offer bespoke experiences and services to champion and celebrate athletes as they strive to perform at their best – just as P&G brands do every day. Activities include:
For every competing athlete at the Olympic and Paralympic Winter Games P&G is also providing an exclusive Welcome Kit stocked with top-performing P&G products to support their comfort, confidence and care at the Olympic and Paralympic Games. Athletes will enjoy premium products to enhance their experience, including:
Alongside the Welcome Kit, P&G brands will provide complimentary products and services to meet the everyday demands of athletes and staff staying in the Olympic and Paralympic Villages, including:
“Consistency is confidence for me,” said Mikaela Shiffrin, Alpine Skiing, USA, three-time Olympic medalist. “When my day is anchored by the same P&G essentials that I use and trust every day, it creates continuity, even in an intense, unpredictable environment like the Olympic Games. This helps me have fewer distractions, more clarity and the space to focus on skiing my best.”
P&G Brands Take Inspiration from the World’s Top Athletes
More than 25 P&G brands across the globe will also launch Olympic and Paralympic Games-inspired campaigns online and in-store, alongside tailored partnerships with leading athletes, highlighting the superior products that give their best every day – just like Olympians and Paralympians. Some athlete partners include:
“For Milano Cortina 2026, our brands continue to be inspired by the dedication and excellence of the best athletes in the world,” commented P&G Chief Brand Officer Marc Pritchard. “Just as athletes work tirelessly to deliver a superior performance when it matters most, our best performing household and personal care products help athletes, fans and households stay focused on achieving their best – on the Olympic or Paralympic stage and in everyday life.”
Advancing Access and Inclusion to Para Sport Across Italy
As a longstanding partner of the Paralympic Movement, P&G and its brands are proud to be advancing access to sport and everyday inclusion in the host country of the Olympic and Paralympic Games.
About P&G’s Olympic & Paralympic Games Program
P&G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds global rights with the International Paralympic Committee (IPC) through the LA28 Games. P&G and its brands have partnered with more than 500 athletes across 37 sports and 17 countries, celebrating their commitment to be the best they can be, just as P&G brands commit to delivering superior performance for people who count on them every day.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit https://www.pg.com/news.
The Head & Shoulders Scalp & Hair Studio in the P&G Champions Clubhouse in the Olympic Village at Milano Cortina 2026 will offer premium hair and scalp care for athletes ahead of the Opening Ceremony.
The P&G Champions Clubhouse is inside the heart of the Olympic Village at Milano Cortina 2026.
The P&G Athlete Welcome Kit featuring SK-II Heritage PITERA Essence Kit, First Aid Beauty Ultra Repair Cream, Native Italian Vanilla Gelato deodorant, Head & Shoulders Classic Clean shampoo, Oral-B toothpaste and dental floss, Dash and Lenor laundry detergent and scent beads.
