TCL Elevates Olympic Winter Games for Fans and Athletes at Milano Cortina 2026, Empowering Audiences Worldwide with Vision of "It's Your Greatness"

TCL Edelweiss Land launches at Milan Central Station, showcasing innovation in the heart of the city

MILAN, Feb. 6, 2026 /PRNewswire/ -- TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its "It's Your Greatness" campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d'Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.

The initiative comes at a time when technology partners are becoming increasingly important to global sporting events, with brands playing a more integral role in the infrastructure behind how the Olympic Games are delivered and experienced.

TCL firmly believes in the power of sport to inspire and unite people across cultures and generations. As the world joins together to welcome the Olympic Winter Games, TCL's "It's Your Greatness" campaign will encourage people to find their own excellence—in tune with the event's official theme of "IT's your vibe." Throughout the event, TCL technology will transform how fans enjoy the event, provide comfort and connection so athletes can perform at their best, and engage viewers and communities around the world to Inspire Greatness.

TCL will help millions of fans to enjoy the Olympic Winter Games on-site and worldwide by providing TVs, digital signage, and technical assistance to the Olympic Broadcasting Services (OBS) so that media at the International Broadcasting Centre can bring Milano Cortina 2026 to global audiences. TCL's 'screen universe' and other innovations such as AI-enabled air conditioners will also be featured in a TCL space at the Milano Olympic Village, showing how technology gives fans more choice than ever in how they enjoy the Olympic Winter Games.

TCL is also helping to ensure athletes participating in the Olympic Winter Games are ready for action. As they settle in, TCL's next-generation home appliances such as smart washing machines and dryers are helping them to enjoy a new level of comfort at the Anterselva and Livigno Olympic Villages, while TCL TVs help them relax and unwind. TCL is also supporting the "Athlete Moment", providing the display technology that will connect athletes with their loved ones for moments of celebration immediately after each event.

The idea behind "It's Your Greatness" reflects TCL's commitment to excellence, in close alignment with the Olympic values. Years of practice and months of intense training by hundreds of athletes culminate in Olympic events over the next two weeks where outstanding passion and dedication will inspire the world. These include the likes of Olympic champion and freestyle skier Eileen Gu, rising ice hockey star Jack Hughes and slalom specialist Alex Vinatzer, supported by TCL as part of Team TCL's 15 athletes from 8 countries participating in the Olympic Winter Games and Paralympic Winter Games.

In his remarks at the opening of TCL Edelweiss Land, Kevin Wang, CEO, TCL Technology said "TCL's latest innovations are playing a key role in the Olympic Winter Games. Today is a milestone in TCL's first year as a Worldwide Olympic Partner, a collaboration born from shared values of innovation and excellence. TCL has always believed in the power of sport to bring people together across cultures and generations, and this is just the beginning."

TCL Edelweiss Land Showcases Cutting-Edge Innovation

TCL Edelweiss Land extends the celebration of greatness, running from 5-22 February in the Piazza Duca d'Aosta in front of Milan Central Station. Spanning over 500 square meters, visitors can get hands-on with TCL's latest innovations, share photo-worthy moments and inspire themselves, their friends and their community to create the extraordinary. Designed around environmentally friendly principles and driven by creativity, the showcase's design reflects TCL's commitment to sustainability and to innovation.

Speaking at the event, Kirsty Coventry, President of the International Olympic Committee, said "When I think of TCL as a TOP Partner, what stands out is how global they are. Their reach helps to spread the magic of the Olympic Winter Games to communities everywhere. TCL is also a technology leader, but it's not just about technology. TCL shares our values – inspiring greatness, connecting people, and bringing the Olympic Games closer to everyone. I'm very excited about the future of our partnership and TCL will play a leading role in shaping how the world experiences the Olympic Games."

TCL Edelweiss Land is open daily from 10 a.m. to 10 p.m., with distinctive zones featuring TCL's latest products, including the latest display technology developed by TCL CSOT. Visitors can also see smart home appliances and TCL RayNeo AR glasses that showcase the latest in augmented-reality technology.

To further amplify the energy and excitement around the Olympic Winter Games, TCL has also collaborated with the Olympic Museum to bring a vibrant mural to the heart of Milan at Corso di Porta Romana 111. The design was developed by Zeina Rashid, a painter and Olympian who represented Jordan in table tennis in Athens 2004 and Beijing 2008, and who was selected for the project through the Olympian Artists Programme of the Olympic Museum. The inspiration came from her childhood memories of watching the Olympic Winter Games on television, which sparked her dreams about the Olympic Games. Her vision was then brought to life by mural artist Bublegum. The result is a lively tribute to the cultural heritage of the Olympic Games, celebrating how countless children around the world first discover the Olympic spirit through a screen that opens a window onto their future ambitions.

About TCL

Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

TCL Edelweiss Land launches at Milan Central Station, showcasing innovation in the heart of the city

MILAN, Feb. 6, 2026 /PRNewswire/ -- TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its "It's Your Greatness" campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d'Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.

The initiative comes at a time when technology partners are becoming increasingly important to global sporting events, with brands playing a more integral role in the infrastructure behind how the Olympic Games are delivered and experienced.

TCL firmly believes in the power of sport to inspire and unite people across cultures and generations. As the world joins together to welcome the Olympic Winter Games, TCL's "It's Your Greatness" campaign will encourage people to find their own excellence—in tune with the event's official theme of "IT's your vibe." Throughout the event, TCL technology will transform how fans enjoy the event, provide comfort and connection so athletes can perform at their best, and engage viewers and communities around the world to Inspire Greatness.

TCL will help millions of fans to enjoy the Olympic Winter Games on-site and worldwide by providing TVs, digital signage, and technical assistance to the Olympic Broadcasting Services (OBS) so that media at the International Broadcasting Centre can bring Milano Cortina 2026 to global audiences. TCL's 'screen universe' and other innovations such as AI-enabled air conditioners will also be featured in a TCL space at the Milano Olympic Village, showing how technology gives fans more choice than ever in how they enjoy the Olympic Winter Games.

TCL is also helping to ensure athletes participating in the Olympic Winter Games are ready for action. As they settle in, TCL's next-generation home appliances such as smart washing machines and dryers are helping them to enjoy a new level of comfort at the Anterselva and Livigno Olympic Villages, while TCL TVs help them relax and unwind. TCL is also supporting the "Athlete Moment", providing the display technology that will connect athletes with their loved ones for moments of celebration immediately after each event.

The idea behind "It's Your Greatness" reflects TCL's commitment to excellence, in close alignment with the Olympic values. Years of practice and months of intense training by hundreds of athletes culminate in Olympic events over the next two weeks where outstanding passion and dedication will inspire the world. These include the likes of Olympic champion and freestyle skier Eileen Gu, rising ice hockey star Jack Hughes and slalom specialist Alex Vinatzer, supported by TCL as part of Team TCL's 15 athletes from 8 countries participating in the Olympic Winter Games and Paralympic Winter Games.

In his remarks at the opening of TCL Edelweiss Land, Kevin Wang, CEO, TCL Technology said "TCL's latest innovations are playing a key role in the Olympic Winter Games. Today is a milestone in TCL's first year as a Worldwide Olympic Partner, a collaboration born from shared values of innovation and excellence. TCL has always believed in the power of sport to bring people together across cultures and generations, and this is just the beginning."

TCL Edelweiss Land Showcases Cutting-Edge Innovation

TCL Edelweiss Land extends the celebration of greatness, running from 5-22 February in the Piazza Duca d'Aosta in front of Milan Central Station. Spanning over 500 square meters, visitors can get hands-on with TCL's latest innovations, share photo-worthy moments and inspire themselves, their friends and their community to create the extraordinary. Designed around environmentally friendly principles and driven by creativity, the showcase's design reflects TCL's commitment to sustainability and to innovation.

Speaking at the event, Kirsty Coventry, President of the International Olympic Committee, said "When I think of TCL as a TOP Partner, what stands out is how global they are. Their reach helps to spread the magic of the Olympic Winter Games to communities everywhere. TCL is also a technology leader, but it's not just about technology. TCL shares our values – inspiring greatness, connecting people, and bringing the Olympic Games closer to everyone. I'm very excited about the future of our partnership and TCL will play a leading role in shaping how the world experiences the Olympic Games."

TCL Edelweiss Land is open daily from 10 a.m. to 10 p.m., with distinctive zones featuring TCL's latest products, including the latest display technology developed by TCL CSOT. Visitors can also see smart home appliances and TCL RayNeo AR glasses that showcase the latest in augmented-reality technology.

To further amplify the energy and excitement around the Olympic Winter Games, TCL has also collaborated with the Olympic Museum to bring a vibrant mural to the heart of Milan at Corso di Porta Romana 111. The design was developed by Zeina Rashid, a painter and Olympian who represented Jordan in table tennis in Athens 2004 and Beijing 2008, and who was selected for the project through the Olympian Artists Programme of the Olympic Museum. The inspiration came from her childhood memories of watching the Olympic Winter Games on television, which sparked her dreams about the Olympic Games. Her vision was then brought to life by mural artist Bublegum. The result is a lively tribute to the cultural heritage of the Olympic Games, celebrating how countless children around the world first discover the Olympic spirit through a screen that opens a window onto their future ambitions.

About TCL

Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TCL Elevates Olympic Winter Games for Fans and Athletes at Milano Cortina 2026, Empowering Audiences Worldwide with Vision of "It's Your Greatness"

TCL Elevates Olympic Winter Games for Fans and Athletes at Milano Cortina 2026, Empowering Audiences Worldwide with Vision of "It's Your Greatness"

TCL Elevates Olympic Winter Games for Fans and Athletes at Milano Cortina 2026, Empowering Audiences Worldwide with Vision of "It's Your Greatness"

TCL Elevates Olympic Winter Games for Fans and Athletes at Milano Cortina 2026, Empowering Audiences Worldwide with Vision of "It's Your Greatness"

SEONGNAM, South Korea, Feb. 6, 2026 /PRNewswire/ -- PharmaResearch Co., Ltd. (CEO: Jihoon Sohn) today announced that the U.S. Food and Drug Administration (FDA) has cleared its Investigational New Drug (IND) application for PRD-101, enabling the initiation of a Phase 1 clinical trial in the United States.

PRD-101 is a next-generation nano anticancer drug candidate formulated using nucleotide fragments produced through PharmaResearch's proprietary DOT® (DNA Optimizing Technology). The drug leverages the company's nucleotide-based Advanced DOT™ drug delivery platform, designed to enable efficient loading of therapeutics and improve pharmacokinetics.

The Phase 1 clinical trial will be conducted across up to seven clinical sites in the United States and is expected to enroll approximately 90 patients with locally advanced or metastatic solid tumors. The study is designed to evaluate the safety, tolerability, and pharmacokinetics of PRD-101.

 "The FDA clearance of our IND application marks an important milestone for PRD-101. Through this Phase 1 trial, we aim to further characterize PRD-101 and continue advancing our oncology pipeline," PharmaResearch stated.

About PharmaResearch's PRD-101

PRD-101 represents a significant advancement in cancer treatment, utilizing nucleotide fragments produced through PharmaResearch's proprietary DNA optimizing technology (DOT®) in nanoparticle anticancer formulations. Collaborative efforts between PharmaResearch and the University of California Irvine (UCI) researchers, along with support from organizations like the U.S. NCL, have propelled the development of PRD-101. PharmaResearch holds patents and exclusive licenses associated with PRD-101, marking a milestone in the company's innovative endeavors.

Traditional anticancer drugs often face limitations due to high toxicity, which restricts patient eligibility and necessitates careful dosage management. PharmaResearch anticipates that PRD-101 will address these unmet medical needs in anticancer therapy.

About PharmaResearch

PharmaResearch is a pioneering biopharmaceutical company dedicated to enhancing the quality of life through regenerative medicine. With a diverse portfolio that includes medicines, medical devices, cosmetics, and supplements, PharmaResearch focuses on leveraging its core ingredients—DOT® PDRN and DOT ® PN—which are protected by a suite of patents. Headquartered in Gangneung-si, Gangwon-do, South Korea, PharmaResearch also has a subsidiary in Costa Mesa, California.

For more information about PharmaResearch, visit https://pharmaresearch.com/en

 

SEONGNAM, South Korea, Feb. 6, 2026 /PRNewswire/ -- PharmaResearch Co., Ltd. (CEO: Jihoon Sohn) today announced that the U.S. Food and Drug Administration (FDA) has cleared its Investigational New Drug (IND) application for PRD-101, enabling the initiation of a Phase 1 clinical trial in the United States.

PRD-101 is a next-generation nano anticancer drug candidate formulated using nucleotide fragments produced through PharmaResearch's proprietary DOT® (DNA Optimizing Technology). The drug leverages the company's nucleotide-based Advanced DOT™ drug delivery platform, designed to enable efficient loading of therapeutics and improve pharmacokinetics.

The Phase 1 clinical trial will be conducted across up to seven clinical sites in the United States and is expected to enroll approximately 90 patients with locally advanced or metastatic solid tumors. The study is designed to evaluate the safety, tolerability, and pharmacokinetics of PRD-101.

 "The FDA clearance of our IND application marks an important milestone for PRD-101. Through this Phase 1 trial, we aim to further characterize PRD-101 and continue advancing our oncology pipeline," PharmaResearch stated.

About PharmaResearch's PRD-101

PRD-101 represents a significant advancement in cancer treatment, utilizing nucleotide fragments produced through PharmaResearch's proprietary DNA optimizing technology (DOT®) in nanoparticle anticancer formulations. Collaborative efforts between PharmaResearch and the University of California Irvine (UCI) researchers, along with support from organizations like the U.S. NCL, have propelled the development of PRD-101. PharmaResearch holds patents and exclusive licenses associated with PRD-101, marking a milestone in the company's innovative endeavors.

Traditional anticancer drugs often face limitations due to high toxicity, which restricts patient eligibility and necessitates careful dosage management. PharmaResearch anticipates that PRD-101 will address these unmet medical needs in anticancer therapy.

About PharmaResearch

PharmaResearch is a pioneering biopharmaceutical company dedicated to enhancing the quality of life through regenerative medicine. With a diverse portfolio that includes medicines, medical devices, cosmetics, and supplements, PharmaResearch focuses on leveraging its core ingredients—DOT® PDRN and DOT ® PN—which are protected by a suite of patents. Headquartered in Gangneung-si, Gangwon-do, South Korea, PharmaResearch also has a subsidiary in Costa Mesa, California.

For more information about PharmaResearch, visit https://pharmaresearch.com/en

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

PharmaResearch Receives U.S. FDA Clearance to Initiate Phase 1 Clinical Trial of Nano Anticancer Drug, PRD-101