Bad Bunny’s Super Bowl halftime show sparks global streaming surge, Apple Music data shows

SAN FRANCISCO (AP) — Bad Bunny’s Super Bowl halftime performance translated into an immediate surge in global listening, with new data from Apple Music showing sharp gains across streaming charts, playlists and music discovery platforms in the hours following the show.

Apple Music, a Super Bowl halftime show sponsor, said Monday that Bad Bunny's show playlist became the most-played set list on the music streaming platform shortly after the performance. The Puerto Rican superstar went on to dominate the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100, including nine in the Top 25 and five in the Top 10. His track “DtMF” rose to No. 1.

Several of the charting songs marked notable returns. Six of the 23 tracks re-entered the daily Top 100 Global for the first time since at least February 2025. His collaboration on the song “I Like It” with Cardi B and J Balvin re-entered the chart for the first time since January 2020.

Apple Music data also showed widespread international momentum. On Monday, Bad Bunny’s album “Debí Tirar Más Fotos,” appeared on album charts in 155 countries, reaching the Top 10 in 128 countries and hitting No. 1 in 46, including Mexico, Colombia, Chile, Brazil, Germany, France and Spain.

In the United States, Apple Music reported that the top cities for Bad Bunny listening over a six-day span were Los Angeles, New York, Chicago and Dallas.

Music discovery platform Shazam reflected a similar spike in engagement. Apple Music said his performance Sunday marked the biggest day ever on Shazam for any Latin or non-English-language artist. Across Bad Bunny’s catalog, Shazam recognitions increased by more than 400% during and immediately following the halftime show compared to the daily average.

Among the most-Shazamed moments during the performance were “Die with a Smile” featuring Lady Gaga and “Lo Que Le Pasó a Hawaii,” with Ricky Martin.

While streaming platforms such as Spotify also report post-event listening trends, Apple Music’s data reflects immediate listening and discovery activity captured in the hours following the halftime show. The figures combine streaming behavior with Shazam recognition and geographic patterns, offering an early look at how the performance translated into audience engagement, ahead of broader industry reports that typically follow later.

The surge follows years of growth for Bad Bunny on the platform, according to Oliver Schusser, vice president of Apple Music and Beats.

“We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising,” Schusser said. “His fans on Apple Music are very engaged, and I think these numbers reflect his huge influence and impact on music culture.”

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Lynne Sladky)

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Godofredo A. Vásquez)

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Lynne Sladky)

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Julio Cortez)

TOKYO (AP) — Asian shares were mostly higher Tuesday as Japan’s benchmark topped new highs after a historic election win for the nation’s first female prime minister.

Japan's benchmark Nikkei 225 jumped 2.3% to 57,650.54 in afternoon trading. The index recorded a 3.9% jump to a record Monday, a day after the landslide victory for Sanae Takaichi’s political party in a parliamentary election. Hopes are high Takaichi will push through reforms expected to boost the economy and stock market.

Australia's S&P/ASX 200 declined less than 0.1% to 8,867.40. South Korea's Kospi gained less than 0.1% to 5,301.69. Hong Kong's Hang Seng surged 0.5% to 27,163.37, while the Shanghai Composite added nearly 0.2% to 4,130.00.

On Wall Street, the U.S. stock market was coming off its best day since May to close last week, but several concerns still hang over the market. That includes criticism that stocks have simply become too expensive following their run to records.

The S&P 500 pulled closer to its all-time high set two weeks ago, gaining 0.5% to 6,964.82. The Dow Jones Industrial Average edged up less than 0.1% to 50,135.87 and the Nasdaq composite gained 0.9% to 23,238.67.

A key persistent worry is over whether the huge spending by Big Tech and other companies on artificial-intelligence technology will produce enough profit to make the investments worth it.

Some of the winners from that rush into AI drove the market higher on Monday. Chip companies rose, for example, with Nvidia up 2.4% and Broadcom up 3.3%.

In the bond market, Treasury yields held relatively steady ahead of potentially market-moving reports coming later in the week. The U.S. government will offer the latest monthly update on the health of the job market on Wednesday. Friday will bring the latest monthly reading of inflation at the consumer level.

Either report could sway expectations for what the Federal Reserve will do with interest rates. The Fed has put its cuts to interest rates on hold, but a weakening of the job market could push it to resume more quickly. Too-hot inflation, on the other hand, could keep it on hold for longer.

One of the reasons the U.S. stock market remains close to records is the expectation that the Fed will continue cutting interest rates later this year. Lower rates can give the economy a boost, though they can also worsen inflation.

The yield on the 10-year Treasury eased to 4.20% from 4.22% late Friday.

Gold rose 2% to settle at $5,079.40 per ounce. It’s been swinging sharply after roughly doubling in price over 12 months, and it has bounced between $4,500 and nearly $5,600. Silver, whose price has been even wilder, jumped 6.9% Monday.

Bitcoin was hanging just below $71,000 after drifting above the level during the weekend. It had dropped close to $60,000 last week, more than halfway below its record set in October.

In other dealings early Tuesday, benchmark U.S. crude slipped 1 cent to $64.35 a barrel. Brent crude, the international standard, rose 1 cent to $69.05 a barrel.

The U.S. dollar edged down to 155.34 Japanese yen from 155.83 yen. The euro cost $1.1902, down from $1.1916.

AP Business Writer Stan Choe contributed.

Yuri Kageyama is on Threads: https://www.threads.com/@yurikageyama

Specialist Anthony Matesic works at his post on the floor of the New York Stock Exchange, Friday, Feb. 6, 2026. (AP Photo/Richard Drew)

Currency traders watch monitors near a screen showing the Korea Composite Stock Price Index (KOSPI), top center, and the foreign exchange rate between U.S. dollar and South Korean won, top center left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Tuesday, Feb. 10, 2026. (AP Photo/Ahn Young-joon)

Currency traders work near a screen showing the Korea Composite Stock Price Index (KOSPI), top right, and the foreign exchange rate between U.S. dollar and South Korean won at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Tuesday, Feb. 10, 2026. (AP Photo/Ahn Young-joon)

A person walks in front of an electronic stock board showing Japan's Nikkei index at a securities firm Monday, Feb. 9, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)

Currency traders work near a screen showing the Korea Composite Stock Price Index (KOSPI), top center, and the foreign exchange rate between U.S. dollar and South Korean won, top left, at the foreign exchange dealing room of the Hana Bank headquarters in Seoul, South Korea, Tuesday, Feb. 10, 2026. (AP Photo/Ahn Young-joon)