Bad Bunny’s Super Bowl halftime show sparks global streaming surge, Apple Music data shows

SAN FRANCISCO (AP) — Bad Bunny’s Super Bowl halftime performance translated into an immediate surge in global listening, with new data from Apple Music showing sharp gains across streaming charts, playlists and music discovery platforms in the hours following the show.

Apple Music, a Super Bowl halftime show sponsor, said Monday that Bad Bunny's show playlist became the most-played set list on the music streaming platform shortly after the performance. The Puerto Rican superstar went on to dominate the Apple Music Daily Top 100 Global chart, landing 23 songs in the Top 100, including nine in the Top 25 and five in the Top 10. His track “DtMF” rose to No. 1.

Several of the charting songs marked notable returns. Six of the 23 tracks re-entered the daily Top 100 Global for the first time since at least February 2025. His collaboration on the song “I Like It” with Cardi B and J Balvin re-entered the chart for the first time since January 2020.

Apple Music data also showed widespread international momentum. On Monday, Bad Bunny’s album “Debí Tirar Más Fotos,” appeared on album charts in 155 countries, reaching the Top 10 in 128 countries and hitting No. 1 in 46, including Mexico, Colombia, Chile, Brazil, Germany, France and Spain.

In the United States, Apple Music reported that the top cities for Bad Bunny listening over a six-day span were Los Angeles, New York, Chicago and Dallas.

Music discovery platform Shazam reflected a similar spike in engagement. Apple Music said his performance Sunday marked the biggest day ever on Shazam for any Latin or non-English-language artist. Across Bad Bunny’s catalog, Shazam recognitions increased by more than 400% during and immediately following the halftime show compared to the daily average.

Among the most-Shazamed moments during the performance were “Die with a Smile” featuring Lady Gaga and “Lo Que Le Pasó a Hawaii,” with Ricky Martin.

While streaming platforms such as Spotify also report post-event listening trends, Apple Music’s data reflects immediate listening and discovery activity captured in the hours following the halftime show. The figures combine streaming behavior with Shazam recognition and geographic patterns, offering an early look at how the performance translated into audience engagement, ahead of broader industry reports that typically follow later.

The surge follows years of growth for Bad Bunny on the platform, according to Oliver Schusser, vice president of Apple Music and Beats.

“We have had the pleasure of working with Bad Bunny since 2016, and watching him grow into this massive global superstar has been incredible and exciting, but not at all surprising,” Schusser said. “His fans on Apple Music are very engaged, and I think these numbers reflect his huge influence and impact on music culture.”

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Lynne Sladky)

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Godofredo A. Vásquez)

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Lynne Sladky)

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Julio Cortez)

SEOUL, South Korea (AP) — French President Emmanuel Macron and South Korean President Lee Jae Myung agreed Friday to work together to help reopen the Strait of Hormuz and ease global economic uncertainties caused by the war in the Middle East.

Their summit in Seoul came as U.S. President Donald Trump slammed allies for not supporting the U.S. and Israeli war against Iran. Macron was making his first visit to South Korea since taking office in 2017 as part of an Asian tour that already has taken him to Japan.

Macron told Lee at the start of the meeting that the two countries can play a role in helping to stabilize the situation in the Middle East, including the Strait of Hormuz, according to South Korean media.

At a joint televised briefing afterward, Macron underscored the need for France and South Korea to cooperate to help reopen the strait and de-escalate Middle East animosities, while Lee said the two affirmed “their resolves to cooperate to secure the safe shipping route in the Strait of Hormuz.”

The two leaders did not take questions and did not elaborate on how they would help reopen the strait, the narrow waterway between Iran and Oman through which about one-fifth of the world’s oil passes.

Lee said he and Macron agreed to expand cooperation in technology, energy and other areas. South Korean and French officials also signed agreements to cooperate on nuclear fuel supply chains, jointly invest in an offshore wind project in southern South Korea and to collaborate on critical minerals.

Macron’s Asia trip comes as Trump has ramped up his frustration with allies. In a speech Wednesday, Trump said Americans “don’t need” the strait but the countries who do “must grab it and cherish it.”

“Let South Korea, you know, we only have 45,000 soldiers in harm’s way over there, right next to a nuclear force — let South Korea do it,” Trump said. “Let Japan do it. They get 90% of their oil from the strait. Let China do it.”

Macron has said reopening the Strait of Hormuz through a military operation was unrealistic.

South Korean officials have said they were in contact with Washington on the issue and that Seoul wasn’t considering paying Iran transit fees to secure fuel shipments through the strait.

The United States stations about 28,000 troops in South Korea, not the 45,000 stated by Trump. The U.S. troops’ deployment in South Korea is meant to deter potential aggressions from North Korea.

French President Emmanuel Macron, front left, his wife Brigitte Macron, back center, and South Korean President Lee Jae Myung, front right, and his wife Kim Hea Kyung, right, attend the welcome ceremony at the presidential Blue House in Seoul Friday, April 3, 2026. (Jung Yeon-je /Pool Photo via AP)

French President Emmanuel Macron, center, his wife Brigitte Macron, left, and South Korean President Lee Jae Myung, right, and his wife Kim Hea Kyung, second left, attend the welcome ceremony at the presidential Blue House in Seoul Friday, April 3, 2026. (Jung Yeon-je /Pool Photo via AP)

French President Emmanuel Macron, second left, talks with South Korean President Lee Jae Myung, second right, during their meeting at the Blue House in Seoul, South Korea, Friday, April 3, 2026. (Jung Yeon-je/Pool Photo via AP)

French President Emmanuel Macron shakes hands with South Korean President Lee Jae Myung during their meeting at the Blue House in Seoul, South Korea, Friday, April 3, 2026. (Jung Yeon-je/Pool Photo via AP)