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KUALA LUMPUR, Malaysia, Feb. 10, 2026 /PRNewswire/ -- Digital travel platform Agoda is bringing the spotlight to one of Southern Thailand's most dynamic destinations with the launch of its new 'Hat Yai Lights Up' campaign, celebrating the area's recovery and return to business after last year's flooding. In partnership with Hat Yai Songkhla Hotels Association, the campaign invites travelers to explore the city like never before with great deals and seamless planning.
Running from now until March 02, the campaign offers exclusive discounts along with a specially curated Hat Yai guidebook and a dedicated landing page with a wide range of accommodation options. Travelers can easily choose stays, plan their trip, and spend more time soaking in the city's lively atmosphere.
With tourist attractions fully reopened, visitors can enjoy the region, which is known for its buzzing food streets, colorful night markets, scenic hilltop viewpoints, and stunning temples. Hat Yai offers a great mix of culture, cuisine, and urban excitement. Whether travelers prefer cafe hopping, shopping sprees, or quick nature escapes, the city caters to both relaxed weekend getaways and action-packed itineraries. The ideal trip for any type of traveler is perfectly captured in Agoda's Hat Yai travel guide, crafted in partnership with Hat Yai Songkhla Hotels Association.
Akaporn Rodkong, Country Director, Thailand and Indochina at Agoda shared, "Hat Yai continues to stand out as a destination with depth, character, and countless reasons to return. The city brings together diverse food culture, charming local neighborhoods, breathtaking viewpoints, and everyday experiences that make for a rewarding journey. Through 'Hat Yai Lights Up', Agoda is proud to support the city's momentum after its recovery from floods by making it easier for travelers to reconnect with Hat Yai and experience the wonders that make this region a must-visit destination once more."
Dr. Sitthipong Sitthiphataraprabha, President of Hat Yai Songkhla Hotels Association, shared, "The 'Hat Yai Lights Up' campaign demonstrates the city's readiness to welcome visitors again. Local hotels and businesses have come together to open their doors with confidence, and working with Agoda offers the perfect opportunity to connect Hat Yai with travelers from around the world who are looking for their next adventure. We are excited to partner on this campaign with Agoda to bring the magic of Hat Yai to the world for all to discover."
As part of its commitment to Thailand's tourism industry, Agoda supports long-term positive impact through partnership with WWF to fund wildlife and habitat conservation, sustainability trainings under its Sustainable Tourism Academy, and flexible financing for tourism micro, small, and medium‑sized enterprises (MSMEs) through its Sustainable Tourism Impact Fund. In Hat Yai specifically, Agoda has contributed to local recovery efforts by donating over 1,000 pieces of office furniture to schools and universities and providing nearly THB 2 million in support for Save the Children's flood recovery response, helping deliver emergency supplies and enabling children to return to safe and nurturing learning environments.
KUALA LUMPUR, Malaysia, Feb. 10, 2026 /PRNewswire/ -- Digital travel platform Agoda is bringing the spotlight to one of Southern Thailand's most dynamic destinations with the launch of its new 'Hat Yai Lights Up' campaign, celebrating the area's recovery and return to business after last year's flooding. In partnership with Hat Yai Songkhla Hotels Association, the campaign invites travelers to explore the city like never before with great deals and seamless planning.
Running from now until March 02, the campaign offers exclusive discounts along with a specially curated Hat Yai guidebook and a dedicated landing page with a wide range of accommodation options. Travelers can easily choose stays, plan their trip, and spend more time soaking in the city's lively atmosphere.
With tourist attractions fully reopened, visitors can enjoy the region, which is known for its buzzing food streets, colorful night markets, scenic hilltop viewpoints, and stunning temples. Hat Yai offers a great mix of culture, cuisine, and urban excitement. Whether travelers prefer cafe hopping, shopping sprees, or quick nature escapes, the city caters to both relaxed weekend getaways and action-packed itineraries. The ideal trip for any type of traveler is perfectly captured in Agoda's Hat Yai travel guide, crafted in partnership with Hat Yai Songkhla Hotels Association.
Akaporn Rodkong, Country Director, Thailand and Indochina at Agoda shared, "Hat Yai continues to stand out as a destination with depth, character, and countless reasons to return. The city brings together diverse food culture, charming local neighborhoods, breathtaking viewpoints, and everyday experiences that make for a rewarding journey. Through 'Hat Yai Lights Up', Agoda is proud to support the city's momentum after its recovery from floods by making it easier for travelers to reconnect with Hat Yai and experience the wonders that make this region a must-visit destination once more."
Dr. Sitthipong Sitthiphataraprabha, President of Hat Yai Songkhla Hotels Association, shared, "The 'Hat Yai Lights Up' campaign demonstrates the city's readiness to welcome visitors again. Local hotels and businesses have come together to open their doors with confidence, and working with Agoda offers the perfect opportunity to connect Hat Yai with travelers from around the world who are looking for their next adventure. We are excited to partner on this campaign with Agoda to bring the magic of Hat Yai to the world for all to discover."
As part of its commitment to Thailand's tourism industry, Agoda supports long-term positive impact through partnership with WWF to fund wildlife and habitat conservation, sustainability trainings under its Sustainable Tourism Academy, and flexible financing for tourism micro, small, and medium‑sized enterprises (MSMEs) through its Sustainable Tourism Impact Fund. In Hat Yai specifically, Agoda has contributed to local recovery efforts by donating over 1,000 pieces of office furniture to schools and universities and providing nearly THB 2 million in support for Save the Children's flood recovery response, helping deliver emergency supplies and enabling children to return to safe and nurturing learning environments.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda's 'Hat Yai Lights Up' Campaign Invites Travelers to Experience the City Like Never Before
BANGKOK, Feb. 10, 2026 /PRNewswire/ -- Researchers at Chulalongkorn University are redefining the role of Thai silk by developing silk protein into a versatile platform for medical products, aiming to reduce Thailand's reliance on imported biomaterials while creating sustainable income for farmers.
The Silklife research project, led by Associate Professor Dr. Juthamas Ratanavaraporn of the Faculty of Engineering, converts silk protein into various medical applications, including pain-relief and sleep-aid patches, artificial tissues, and injectable joint gels. The initiative addresses a key challenge facing Thailand's rapidly expanding medical industry, which still depends heavily on imported materials such as collagen and hyaluronic acid.
Thai silk, traditionally valued as a cultural heritage textile, possesses unique biomedical properties. Its primary protein, fibroin, is naturally strong, biocompatible, and safely degrades into amino acids in the body. Unlike silk from other countries, Thai silk has a natural golden hue and a hydrophobic molecular structure, enabling it to bind effectively with certain drug compounds and making it suitable for targeted drug delivery systems.
The Silklife project adopts a comprehensive approach spanning the entire value chain. The research team established an organic silkworm farming model on five rai of land in Ratchaburi province, certified under Thailand's organic agriculture standards. Controlled, closed-system rearing facilities—certified under Thai Agricultural Standard 8203—ensure consistent quality year-round. Contract farmers are trained to follow strict operating procedures to minimize contamination.
High-quality cocoons are processed at a pilot plant meeting ISO 13485 manufacturing standards and ISO 10993 medical safety standards. Achieving medical-grade silk protein requires three to four years of development from upstream farming to midstream processing.
Initial products focus on external use to build safety and market confidence, including hydrogel skin patches that release herbal pain-relief compounds for up to eight hours, and CBD sleep patches designed as an alternative to high-dose oral administration. More advanced applications include biodegradable scaffolds for dental and tissue regeneration and injectable silk-based joint gels now entering early-stage clinical trials at King Chulalongkorn Memorial Hospital.
Beyond medical innovation, the project delivers economic impact. Participating farmers can sell medical-grade silk cocoons at prices several times higher than conventional market rates. Researchers emphasize that Silklife's platform approach allows a single material to be developed into dozens of products, positioning Thai silk as a competitive, homegrown alternative in global medical markets.
For more information, visit www.enginelife.co.th
Read the full article at: https://www.chula.ac.th/en/highlight/285235/
About Chulalongkorn University
Chulalongkorn University has made the world's top 50 university list for employment outcomes, which reflects both the high employment rate and work ability of Chula graduates. The university is also listed as the best in Thailand for the 15th Consecutive Year (since 2009), according to the newly released QS World University Rankings 2024, putting Chula at 211th in the world, up from 244th last year.
Social Media:
Facebook: https://www.facebook.com/ChulalongkornUniversity
Youtube: https://www.youtube.com/chulauniversity
Linkedin: https://www.linkedin.com/school/15101896/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Silklife: Chula Researchers Transform Thai Silk into Medical Innovation
