BROOKHAVEN, Miss.--(BUSINESS WIRE)--Feb 10, 2026--
Third paragraph, third sentence of the release should read: And from 6 p.m. to 10 p.m. on Thursday, Primos will host a 50 th anniversary party at the Scoreboard Bar & Grill, steps from Opryland at 2408 Music Valley Dr. (instead of And from 6 p.m. to 10 p.m. on Friday, Primos will host a 50 th anniversary party at the Scoreboard Bar & Grill, steps from Opryland at 2408 Music Valley Dr.)
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210290930/en/
The updated release reads:
PRIMOS TO CELEBRATE 50 YEARS OF LEGENDARY CALLS AND CRITICAL CONSERVATION WORK AT NWTF CONVENTION AND SPORT SHOW
Milestone event will highlight half a century of innovation and authenticity — and fans are welcome to join the celebration.
Primos ® Hunting, a pioneer in game calls and hunting accessories and a Revelyst Inc. brand, is proud to celebrate its 50 th anniversary in 2026. As part of this milestone that marks five decades of connecting hunters with the outdoors, Primos will host a special anniversary gathering this week at the National Wild Turkey Federation (NWTF) Convention and Sport Show — an event also commemorating its 50 th year.
The NWTF show, open to consumers and the hunting trades alike, takes place Feb. 12-14 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Primos will exhibit at the show ( Booth #1213 ) and host two special events to honor 50 years in business.
On Thursday, Feb. 12, at 4 p.m. CT, the brand will debut a special film celebrating half a century of hunting innovation and conservation. The premiere takes place in Volunteer Mezzanine 16 on the Gaylord’s Mezzanine Level, and all are welcome to attend. And from 6 p.m. to 10 p.m. on Thursday, Primos will host a 50 th anniversary party at the Scoreboard Bar & Grill, steps from Opryland at 2408 Music Valley Dr. NWTF attendees interested in attending should reach out to the Primos or Revelyst media contacts below for an invitation.
In another nod to Primos’ heritage, the brand’s founder, Will Primos, a legend in wild turkey hunting circles, will be in the booth signing autographs for fans, and he will be a guest of honor at the film debut and anniversary party.
The NWTF show is more than a look back at the past 50 years, however. It’s the start of a new chapter for Primos, which is doubling down on product development, new technologies and hunter-driven design. Not one to rest on its laurels, Primos is beginning this next portion of its storied history by ensuring it continues to lead its categories and inspire confidence in the field for decades to come. The brand will always remain laser-focused on pushing boundaries without losing sight of its heritage.
During the show, Primos will sell four limited-edition, numbered calls. One set will commemorate the brand’s 50 th anniversary, and the other will commemorate its ongoing partnership with NWTF. And the brand will unveil two new call series: the ICON and 1976 collections. The ICON is a bold entry into the premium call category with the turkey hunts of spring leading the charge. The 1976 series is a nod to the best sellers and is done to celebrate 50 years of “Speaking the Language.” These will be available in the booth and should sell out quickly. The brand will also sell items from its full lineup of game calls and shooting sticks, including many predator call options, showcasing Primos’ commitment to innovation across its product categories.
“At the NWTF Convention and Sport Show, we’ll be exhibiting a strong lineup of new and next-generation products that reflect everything our brand stands for — field-tested performance, smart innovation and a deep respect for the traditions that brought us here,” said Anthony Foster, Operations Manager for Primos and a 23-year veteran of the brand. “If you want a clear look at how Primos is building for the next 50 years, this is where you’ll see it.”
Equally important as the product line Primos will have on display is the shared 50 th anniversary with NWTF, which underscores a longstanding partnership rooted in conservation, education and the preservation of hunting traditions. Primos’ celebration at the NWTF Convention and Sport Show is a uniting of industry partners, conservation leaders and hunters who are honoring the past while looking ahead to the next era of innovation.
“There are very few brands in hunting that can say they’ve shaped the culture for 50 years — and even fewer that are just getting started,” Foster said. “Our roots are deep, but our eyes are firmly on the future. This anniversary isn’t just about where we’ve been — it’s about where we’re going next. We’re proud of what we’ve accomplished over the last half-century and just as excited about pushing boundaries to make hunting even better for the next generation.”
Primos’ 50th anniversary celebration will continue throughout 2026 with a brand refresh, new product launches, storytelling initiatives and moments that honor the hunters and traditions that made the brand what it is today. Stay tuned to all the brand’s anniversary announcements at www.primos.com.
About Primos Hunting
Primos Hunting, a Revelyst Inc. brand, manufactures calls for elk, deer, turkey, predator and waterfowl as well as blinds, shooting accessories, game cameras, attractants and supplements, clothes, and other hunting accessories. Primos also produces the ever-popular video series “The TRUTH” and the television show “Primos’ TRUTH About Hunting.” For news and information, visit www.primos.com or follow us on Instagram at https://www.instagram.com/primos_hunting/ and Facebook at https://www.facebook.com/primoshunting/. Stream the Language on YouTube at www.youtube.com/user/PrimosHuntingVideo.
About Revelyst
Revelyst Inc. is a collective of world-class maker brands that design and manufacture sports technology and outdoor gear. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.
Primos Hunting, a pioneer in game calls and hunting accessories and a Revelyst Inc. brand, is proud to celebrate its 50th anniversary in 2026. Primos will host a special anniversary gathering this week at the National Wild Turkey Federation (NWTF) Convention and Sport Show. During the show, Primos will sell four limited-edition, numbered calls. One set will commemorate the brand’s 50th anniversary, and the other will commemorate its ongoing partnership with NWTF. And the brand will unveil two new call series: the ICON and 1976 collections.
MILAN (AP) — The U.S. women’s hockey team so thoroughly overwhelmed rival Canada that coach John Wroblewski issued a reminder that the 5-0 victory still left the Americans a long way from Olympic gold.
“What’s the hardest part of climbing the mountain?” the fourth-year coach asked.
“Getting home,” he said, answering his own question. “If you ever feel good about climbing Mount Everest, it’s the way down. Oh, you think you’ve done something, that’s when the mountain eats you up.”
This was just a preliminary-round meeting between the sport's two global powers. The gold-medal game isn’t until Feb. 19.
The Americans are three wins away from a third gold medal after their lopsided victory over a Canadian team missing its captain, and clinched first place in Group A entering the quarterfinals. It was a performance that continued confirming why the U.S. entered the tournament as favorites.
“I don’t think it’s any easier than expected,” forward Tessa Janecke said of Canada’s most lopsided loss in Olympic play, and first time the team has ever been blanked.
“I think we go in with the same mindset, and I think it was just a good team win overall for us,” she added. “So I think we just went in and did it like any other game. It doesn’t matter who we’re playing.”
Team USA swept all four preliminary-round games by a combined score of 20-1, and brought back memories of how a Canadian team in its prime rolled to winning gold at the 2022 Beijing Games.
The tables have since turned, and it was evident on the scoresheet from a roster featuring seven players still in college.
The University of Wisconsin’s Caroline Harvey had a goal and two assists, with Badger teammates Laila Edwards and Kristen Simms also scoring. The goal was Edwards’ first in her Olympic debut in being the first Black woman to represent the U.S.
University of Minnesota captain Abbey Murphy set up three goals.
Canada, meantime, opened tentatively, and then ran into penalty problems minus its longtime leader, Marie-Philip Poulin, who sustained a lower-body injury in a 5-1 win over Czechia a day earlier.
Not having their so-called “Captain Clutch” in the lineup was still no excuse for coach Troy Ryan.
“We just didn’t play very well at all. Irresponsible with the puck, like just poor puck management,” Ryan said. “And it’s not that there’s not confidence, but we played like we didn’t have confidence with the puck.”
Ryan said Poulin will be re-assessed and would likely miss Canada’s preliminary-round finale against Finland on Thursday. He was otherwise optimistic Poulin would be back in the lineup potentially as soon as Saturday for the Canadians' quarterfinal game.
The U.S. will open the quarterfinals against host nation Italy, which went 2-2 in clinching the third and final Group B playoff spot.
Aerin Frankel stopped 20 shots for her third win and second shutout in her first Olympic tournament. And even 36-year-old captain Hilary Knight added an assist — the 32nd Olympic point of her career to tie Jenny Potter for most by a U.S. women’s hockey player.
“Our team’s making my life pretty easy,” Frankel said. “It’s been so much fun to play behind them.”
And impressive to watch.
“It’s incredible. So much speed, so much skill,” Frankel said. “It’s hopefully really, really hard to play against us and frustrating as well.”
Whatever “O, Canada” buzz there was amid a large Maple Leaf flag-waving capacity crowd quickly dampened on a drizzly day outside the 11,600-seat Santagiulia Ice Hockey Arena. And the soundtrack instead became the sound of the U.S. goal song, Lynyrd Skynyrd’s “Free Bird.”
Harvey opened the scoring 3:45 in by driving in from the left point and snapping a shot beating Ann-Renee Desbiens.
The Americans’ speed and quick-strike ability was evident on their next goal wiht 2:42 left in the first period, when Murphy chased down Harvey’s pass in the right corner. Murphy immediately spun and sent a no-look pass Bilka converted by driving to the net.
Simms made it 3-0 by jamming the puck over the line 72 seconds into the second period and Murphy set up Bilka for another one-timer some six minutes later.
Desbiens allowed five goals on 27 shots and was pulled after Edwards scored with 8:07 left. She was replaced by Emerance Maschmeyer, who finished with five saves.
Canada’s worst fears were realized in opening the game minus Poulin, after concerns were already raised after the U.S. dominated in sweeping a four-game exhibition pre-Olympic Rivalry Series. The Americans outscored Canada by a combined margin of 24-7.
The U.S. has now defeated Canada in seven straight meetings, dating to the preliminary round and gold-medal game of the world championships in April.
“We had a lot of breakdowns in our game. We would make one mistake that led to another mistake, and sometimes those things kind of compound,” Canadian assistant captain Blayre Turnbull said. “I think there’s a lot of things that we can learn and move forward and hopefully make some positive changes.”
Ebba Svensson Traff stopped 20 shots to post her first Olympic shutout and Group B champion Sweden completed its four-game preliminary round sweep with a 4-0 win over Japan. Sweden outscored its opponents by a combined 18-2, and will play Group A’s third seed in the quarterfinals.
Sweden forward Hilda Svensson did not return after falling awkwardly into the boards five minutes into the game. The severity of her injury was not immediately known.
Japan's ninth-place finish is the lowest in the nation's five Olympic appearances, and after finishing sixth at the 2022 Beijing Games.
Finland beat Switzerland 3-1, scoring for the first time this tournament after being shut out in each of its first two games following a norovirus outbreak that decimated the roster.
Laura Kluge’s breakaway goal with 1:29 left in regulation secured Germany’s 2-1 win over Italy and second place in the Group B standings. Emily Nix also scored for Germany.
Justine Reyes scored for Italy, which advanced for the first time in two Olympic appearances — both as the host team.
AP Olympic coverage: https://apnews.com/hub/milan-cortina-2026-winter-olympics
Canada's Brianne Jenner, left, challenges for the puck with United States' Caroline Harvey during a preliminary round match of women's ice hockey between USA and Canada at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Antonio Calanni)
United States' Kirsten Simms, left, scores her side's third goal during a preliminary round match of women's ice hockey between Canada and the United States at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (Mike Segar/Pool Photo via AP)
US supporters cheer during a preliminary round match of women's ice hockey between USA and Canada at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Petr David Josek)
United States' Kirsten Simms scores her side's third goal during a preliminary round match of women's ice hockey between USA and Canada at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Antonio Calanni)
United States players celebrate a goal by Kirsten Simms (9) during second period against Canaday in a preliminary round match of women's ice hockey between USA and Canada at the 2026 Winter Olympics in Milan, Italy, Tuesday, Feb. 10, 2026. (Nathan Denette/The Canadian Press via AP)
Germany's Emily Nix, left, scores her side's opening goal during a preliminary round match of women's ice hockey between Italy and Germany at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Darko Bandic, Pool)
Germany's Laura Kluge (25), at left, celebrates with teammates including Nicola Hadraschek (11) and Daria Gleissner (20) and Emily Nix (17), after scoring a goal in the first period against France during a preliminary round match of women's ice hockey at the 2026 Winter Olympics, in Milan, Italy, Monday, Feb. 9, 2026. (AP Photo/Carolyn Kaster)
Japan's Suzuka Maeda, right, challenges Sweden's Hilda Svensson during a preliminary round match of women's ice hockey between Japan and Sweden at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Hassan Ammar)
Japan's Yumeka Wajima cries end of a preliminary round match of women's ice hockey between Japan and Sweden at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Hassan Ammar)
Sweden's Hanna Thuvik, right, celebrates after scoring her side's opening goal during a preliminary round match of women's ice hockey between Japan and Sweden at the 2026 Winter Olympics, in Milan, Italy, Tuesday, Feb. 10, 2026. (AP Photo/Hassan Ammar)
