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China's 2026 Spring Festival box office surpasses 5 billion yuan

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China's 2026 Spring Festival box office surpasses 5 billion yuan

2026-02-22 21:33 Last Updated At:22:37

China's 2026 Spring Festival box office had surpassed five billion yuan (about 723 million U.S. dollars) as of Sunday evening, with domestic racing-comedy "Pegasus 3" leading the market, according to online ticketing platforms.

The number of moviegoers during the ongoing 2026 Spring Festival holiday, which runs from Feb 15 to Feb 23, has exceeded 100 million. During the holiday, a wide range of blockbuster films across different genres and themes have premiered in theaters across the nation, providing the perfect backdrop for family reunions and festive fun.

Topping the Spring Festival sales chart was "Pegasus 3," the third installment in Director Han Han's racing-comedy franchise starring Shen Teng, one of China's most bankable comedic actors. Spy thriller "Scare Out," directed by Zhang Yimou, secured the second spot on the chart.

It was immediately followed by "Blades of the Guardians: Wind Rises in the Desert," an action film featuring Chinese martial arts. The animated film "Boonie Bears: The Hidden Protector" came in fourth place.

Leveraging the surge in movie-going during the Spring Festival holiday, many regions across the country have rolled out measures to boost related spending, such as bundling movie tickets with shopping and dining vouchers. Meanwhile, China has overtaken North America as the world's top-grossing film market for the time being, with its 2026 box office revenue (including pre-sales) surpassing 7.5 billion yuan (about 1.09 billion U.S. dollars) as of Saturday.

China's 2026 Spring Festival box office surpasses 5 billion yuan

China's 2026 Spring Festival box office surpasses 5 billion yuan

The ongoing Spring Festival holiday is unfolding across China as a rich tapestry of cultural heritage and festive joy.

Cites and towns nationwide are hosting colorful festivities with traditional culture taking center stage.

In Beijing, the historic Wanping Town turns into an open-air theater, with Peking opera and interactive folk activities entertaining holiday visitors.

Elsewhere, from the inland province of Qinghai to the coastal province of Guangdong, dance parades and folk art showcases featuring distinctive regional traditions are being held to celebrate the Chinese New Year.

This year's Spring Festival has also seen spectacular nighttime events being held from north to south, with people from different regions enjoying a rich variety of activities such as fireworks, lantern displays, evening fairs and dragon lantern parades.

Vibrant cultural activities held across China to celebrate Spring Festival

Vibrant cultural activities held across China to celebrate Spring Festival

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