TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology

TCL's Vision of "It's Your Greatness" Embodied by the World's Greatest Sporting Event

MILAN, Feb. 26, 2026 /PRNewswire/ -- TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.

At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the "Athlete Moment," supporting more than 350 emotional connections between athletes and loved ones.

The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL's "It's Your Greatness" campaign.

Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: "Since our founding in 1981, TCL's focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport."

Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its "Wishes For Greatness" Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city's 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration.

TCL Edelweiss Land, located in Milan's Piazza Duca d'Aosta in front of the city's central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL's latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina's childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.

Kirsty Coventry, President of the International Olympic Committee, said: "The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."

TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.

With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.

About TCL

Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

TCL's Vision of "It's Your Greatness" Embodied by the World's Greatest Sporting Event

MILAN, Feb. 26, 2026 /PRNewswire/ -- TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today celebrated the end of the Olympic Winter Games, a landmark moment for both sporting achievement and as an unprecedented stage for its technology. Throughout Milano Cortina 2026, TCL played a key role in elevating how fans, athletes, and global audiences alike enjoy the event, harnessing its latest innovations to help share the greatest human sporting achievements with unprecedented clarity, scale, and emotional impact.

At the International Broadcast Center (IBC), the nerve center of global coverage, TCL provided more than 330 TV screens and 300 commercial display units so broadcasters and media professionals could watch every moment in exceptional detail, supporting the seamless transmission of each event to millions of viewers worldwide. Across the Olympic Villages, TCL smart home appliances ensured comfort for athletes, while specially optimized display systems enabled the "Athlete Moment," supporting more than 350 emotional connections between athletes and loved ones.

The emotion and drama of Milano Cortina 2026 was embodied in the stories of the athletes TCL supports as part of Team TCL, whose resilience and pursuit of excellence helped to inspire people worldwide to recognize their own greatness and push beyond personal limits in their daily lives. While the commitment of these athletes resulted in outstanding achievements, their spirit demonstrated that true greatness is found beyond the podium, embodying the meaning behind TCL's "It's Your Greatness" campaign.

Reflecting on this momentous milestone, Li Dongsheng, Founder and Chairman of TCL, said: "Since our founding in 1981, TCL's focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport."

Beyond competition venues, TCL also connected directly with the public through a series of immersive events, beginning with its "Wishes For Greatness" Winter Wonderland in the lead-up to the Olympic Winter Games. Installed in Milan's Piazza del Duomo over the festive season to amplify the city's 29-metre-tall Tree of Milano Cortina 2026, the event featured sport-themed igloos and seasonal displays, creating a vibrant space for fun and celebration.

TCL Edelweiss Land, located in Milan's Piazza Duca d'Aosta in front of the city's central train station, also ran throughout the event. Spanning more than 500 square meters, the immersive space welcomed more than 91,000 visitors to explore TCL's latest innovations, including next-generation home appliances, SQD (Super Quantum Dot) Mini-LED televisions and TCL RayNeo AR smart glasses. Blending technology and creativity, the exhibit also offered customizable souvenirs, creating memorable moments for visitors. TCL also partnered with the Olympic Museum, painter and Olympian Zeina Rashid, and 3D mural artist Bublegum to create a vibrant mural in downtown Milan. Inspired by Zeina's childhood memories of watching the Olympic Winter Games on television, the mural fused sport, art and technology to bring to life the unique cultural impact of the Olympic Games.

Kirsty Coventry, President of the International Olympic Committee, said: "The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world."

TCL now looks ahead to the Paralympic Winter Games, taking place from March 6 to 15, featuring six winter sports including para Alpine skiing, para biathlon, para cross-country skiing, para ice hockey, and para snowboarding. TCL will proudly cheer on its two Team TCL athletes: accomplished Brazilian wheelchair racer and skier Aline Rocha, and Brazilian para cross-country skier Cristian Ribera as they compete on the world stage, inspiring others through their resilience and determination.

With a long-term commitment as a Worldwide Olympic and Paralympic Partner, the company looks forward to building on the strong foundations established during Milano Cortina 2026. By continuing to invest in innovation, TCL will further demonstrate how its technology can enhance how people watch and enjoy the Olympic and Paralympic Games for years to come.

About TCL

Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology

TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology

TCL Celebrates the Closing of the Olympic Winter Games Milano Cortina 2026, Empowering Athletes and Audiences Through Technology

Enabling scalable connectivity with Intuition's advanced cloud-native capabilities

HERNDON, Va., Feb. 26, 2026 /PRNewswire/ -- ST Engineering iDirect, a global leader in satellite communications, is partnering with leading Mexican connectivity service provider AiTelecom to deploy its next-generation Intuition satellite ground system that will enable the delivery of high-performance connectivity across Mexico. Delivered through the flexible and scalable Intuition Unbound Infrastructure-as-a-Service (IaaS) model, this will enable faster network deployment, improved disaster resilience, and expanded access to reliable digital services, advancing Mexico's efforts toward inclusive digital connectivity.

"For Mexico, satellite-enabled connectivity is no longer just a backup — it's part of the country´s critical infrastructure. Our partnership with ST Engineering iDirect and the Intuition system enable a resilient, integrated network that ensures communities, industries, and public services remain reliably and efficiently connected, even where terrestrial infrastructure is unavailable, limited or disrupted," said Orlando Castillo, CEO of AiTelecom.

Through ST Engineering iDirect, AiTelecom will be able to support future-ready connectivity — including NTN (non-terrestrial network)-enabled architectures — while maintaining local control and regulatory alignment. Intuition delivers:

• Up to 70% resource savings through dynamic, cloud-native scaling of compute requirements.
• Optimized hardware utilization and a significantly reduced footprint.
• Cost effective high-density performance, including savings up to 50%.
• Faster capacity allocation and smarter resource management enabled through Global Bandwidth Management technology combined with Mx-DMA MRC waveform.
• Telco-grade reliability and security for future cloud deployments.

Additionally, Intuition Unbound's as-a-service model provides AiTelecom with predictable operational costs and continuous access to ST Engineering iDirect's latest technology advancements, ensuring the company's network scales efficiently as it delivers superior quality of service to its customers.

"Our collaboration with AiTelecom combines our global satellite expertise with their strong local operational leadership to extend reliable connectivity into areas where terrestrial networks alone cannot scale," said Darren Ludington, Regional Vice President, Americas at ST Engineering iDirect. "Intuition and our Unbound business model deliver the technical sophistication and flexibility required to address the unique needs of the Mexican market, enabling AiTelecom to provide high-performance, scalable connectivity with confidence as they grow and adapt to serve customers across the region."

According to Trade.gov, about 30% of Mexico's population lives in communities without reliable broadband coverage, effectively excluding them and local businesses from dependable broadband services. Additionally, 1.6 million Mexican businesses may struggle with unreliable, slow, or no broadband, making digital commerce, cloud services, remote work, and modern communications difficult or impossible.

Intuition will underpin AiTelecom's planned commercial services launch across Mexico in the fourth quarter of 2026, providing scalable, future-proof connectivity to support commercial and government applications.

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net.

 

Enabling scalable connectivity with Intuition's advanced cloud-native capabilities

HERNDON, Va., Feb. 26, 2026 /PRNewswire/ -- ST Engineering iDirect, a global leader in satellite communications, is partnering with leading Mexican connectivity service provider AiTelecom to deploy its next-generation Intuition satellite ground system that will enable the delivery of high-performance connectivity across Mexico. Delivered through the flexible and scalable Intuition Unbound Infrastructure-as-a-Service (IaaS) model, this will enable faster network deployment, improved disaster resilience, and expanded access to reliable digital services, advancing Mexico's efforts toward inclusive digital connectivity.

"For Mexico, satellite-enabled connectivity is no longer just a backup — it's part of the country´s critical infrastructure. Our partnership with ST Engineering iDirect and the Intuition system enable a resilient, integrated network that ensures communities, industries, and public services remain reliably and efficiently connected, even where terrestrial infrastructure is unavailable, limited or disrupted," said Orlando Castillo, CEO of AiTelecom.

Through ST Engineering iDirect, AiTelecom will be able to support future-ready connectivity — including NTN (non-terrestrial network)-enabled architectures — while maintaining local control and regulatory alignment. Intuition delivers:

• Up to 70% resource savings through dynamic, cloud-native scaling of compute requirements.
• Optimized hardware utilization and a significantly reduced footprint.
• Cost effective high-density performance, including savings up to 50%.
• Faster capacity allocation and smarter resource management enabled through Global Bandwidth Management technology combined with Mx-DMA MRC waveform.
• Telco-grade reliability and security for future cloud deployments.

Additionally, Intuition Unbound's as-a-service model provides AiTelecom with predictable operational costs and continuous access to ST Engineering iDirect's latest technology advancements, ensuring the company's network scales efficiently as it delivers superior quality of service to its customers.

"Our collaboration with AiTelecom combines our global satellite expertise with their strong local operational leadership to extend reliable connectivity into areas where terrestrial networks alone cannot scale," said Darren Ludington, Regional Vice President, Americas at ST Engineering iDirect. "Intuition and our Unbound business model deliver the technical sophistication and flexibility required to address the unique needs of the Mexican market, enabling AiTelecom to provide high-performance, scalable connectivity with confidence as they grow and adapt to serve customers across the region."

According to Trade.gov, about 30% of Mexico's population lives in communities without reliable broadband coverage, effectively excluding them and local businesses from dependable broadband services. Additionally, 1.6 million Mexican businesses may struggle with unreliable, slow, or no broadband, making digital commerce, cloud services, remote work, and modern communications difficult or impossible.

Intuition will underpin AiTelecom's planned commercial services launch across Mexico in the fourth quarter of 2026, providing scalable, future-proof connectivity to support commercial and government applications.

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ST Engineering iDirect's Intuition Ground System to Enhance Connectivity for AiTelecom