BOSTON--(BUSINESS WIRE)--Mar 4, 2026--
WHOOP, the human performance company, today announced plans to add more than 600 new roles across Software, Research & Design, Hardware, Product, and Marketing as the company continues to scale globally. The hiring expansion reflects a clear strategic priority: bolstering a team that will define the future of human performance and health technology.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260304866977/en/
“Right now, companies are debating whether to hire more people or just invest in AI,” said Will Ahmed, Founder and CEO of WHOOP. “We are doing both. We are doubling down on exceptional talent and doubling down on world-class AI tools because the combination is what wins. Health monitoring is becoming one of the most important platforms in the world, and WHOOP intends to own the category.”
The hiring expansion comes alongside the launch of a new employer campaign, underscoring the company’s commitment to building a world-class team as it enters its next phase of growth.
The over 600 roles, which will be opened throughout 2026, span technical, scientific, creative, and commercial functions, reflecting the continued investment from WHOOP across hardware innovation, advanced research, product development, and global brand growth. The majority of new roles will be based at the company’s iconic Boston headquarters in the heart of Kenmore Square, with additional hiring across North America, Europe, the GCC, and Asia.
The culture at WHOOP is defined by its core values:
With approximately one hire for every 750 applicants and an acceptance rate of .13%, WHOOP maintains an extremely selective hiring process. This deliberate approach enables the company to sustain high standards while expanding its global footprint. WHOOP remains focused on attracting individuals motivated not only by growth, but by purpose: advancing a wearable technology platform that empowers millions of members to better understand their health, optimize performance, and achieve extraordinary outcomes.
To access visuals, please visit the Digital Press Kit. To explore open roles, visit WHOOP careers page.
About WHOOP:
WHOOP delivers a wearable membership to help people live healthier, longer lives and unlock extraordinary potential. Through a powerful 24/7 wearable with a 14-day battery life, WHOOP provides intelligent health guidance across sleep, recovery, strain, fitness, and long-term wellbeing. The health platform includes an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights, and Advanced Labs blood biomarker analysis. Peer-reviewed research shows: that members who wear WHOOP daily increase their weekly exercise by more than 90 minutes, gain over two hours of additional sleep per week, and improve heart rate variability by 10%.
Trusted by millions of members worldwide including athletes, global leaders, military operators, executives, and artists, WHOOP has become a modern symbol of disciplined, intentional living. WHOOP was founded in 2012 and is headquartered in Boston. The company has raised more than $400 million in venture capital, ships to 56 countries, and operates in six languages. To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.
WHOOP Announces 2026 Hiring Surge, Adding More Than 600 Roles as It Scales Wearable Health Platform Globally
WEST DES MOINES, Iowa (AP) — Sgt. 1st Class Nicole Amor was just days away from returning home to her husband and two children when a drone strike at a command center in Kuwait killed her and five other U.S. service members.
“She was almost home,” her husband, Joey Amor, said from their home in White Bear Lake, Minnesota, on Tuesday. “You don’t go to Kuwait thinking something’s going to happen, and for her to be one of the first – it hurts.”
Amor was one of four U.S. soldiers killed in the Iran war on Sunday and identified Tuesday by the Pentagon; two soldiers haven't yet been publicly identified. The members of the Army Reserve worked in logistics and kept troops supplied with food and equipment.
They died just one day after the U.S. and Israel launched its military campaign against Iran. Iran responded by launching missiles and drones against Israel and several Gulf Arab states that host U.S. armed forces.
Those killed also included Capt. Cody Khork, 35, of Winter Haven, Florida; Sgt. 1st Class Noah Tietjens, 42, of Bellevue, Nebraska; and Sgt. Declan Coady, 20, of West Des Moines, lowa, who was posthumously promoted from specialist. No other names were released.
“These men and women all bravely volunteered to defend our country, and their sacrifice will never be forgotten,” Army Secretary Daniel Driscoll said.
All were assigned to the 103rd Sustainment Command, which provides food, fuel, water and ammunition, transport equipment and supplies.
“Sadly, there will likely be more, before it ends. That’s the way it is,” President Donald Trump said of deaths.
Coady had just told his father last week that he had been recommended for a promotion from specialist to sergeant, a rank he received posthumously.
He was one of the youngest people in his class but seemed to impress his instructors, his father Andrew Coady said Tuesday.
“He was very good at what he did," he said.
Coady trained as an information technology specialist with the Army Reserves and was studying cybersecurity at Drake University in Des Moines. He was taking online classes while in Kuwait and wanted to become an officer.
“I still don’t fully think it’s real,” his sister Keira Coady said. “I just remember all of our conversations about what he was going to do when he came back.”
Amor, 39, was an avid gardener who enjoyed making salsa from the peppers and tomatoes in her garden with her son, a senior in high school. She also enjoyed rollerblading and bicycling with her fourth-grade daughter.
A week before the drone attack, Amor was moved off-base to a shipping container-style building that had no defenses, Joey Amor said.
“They were dispersing because they were in fear that the base they were on was going to get attacked and they felt it was safer in smaller groups in separate places,” he said.
He last spoke to her about two hours before she was killed. He said she was working long shifts and they had been messaging about her tripping and falling the night before.
“She just never responded in the morning,” he said.
Khork was very patriotic and drawn from a young age to serving the U.S., his family said in a statement Tuesday.
He enlisted in the Army Reserve and joined Florida Southern College’s ROTC program.
“That commitment helped shape the course of his life and reflected the deep sense of duty that was always at the core of who he was,” said his mother, Donna Burhans, father, James Khork, and stepmother, Stacey Khork, in a statement.
Khork also loved history and had a degree in political science.
His family described him as “the life of the party, known for his infectious spirit, generous heart, and deep care for those who served alongside him and for everyone blessed to know him.”
One of Khork’s friends, Abbas Jaffer, posted on Facebook on Monday that he had lost the best person he had ever known.
“My best friend, best man, and brother gave his life defending our country overseas,” Jaffer said. Khork and Jaffer had been friends for more than 16 years.
Tietjens lived with his family in the Washington Terrace mobile home park in the Omaha suburb of Bellevue, Nebraska. He was married with a son, according to a Facebook page.
Tietjens earned a black belt in Philippine Combatives and Taekwondo and was “an instructor who gave his time, discipline, and leadership to others,” the Philippine Martial Arts Alliance said in a Facebook post.
On the mat and as a soldier, “he carried the same values: honor, discipline, service, and commitment to others,” the organization said.
Nebraska Gov. Gov. Pillen paid tribute to the family Tuesday.
“Noah stepped up to serve and defend the American people from foreign enemies around the world — a sacrifice we must never forget," he wrote.
“We are holding the Tietjens family close in our hearts during this unbelievably difficult time and will keep them in our prayers," he said.
Boone contributed from Boise, Idaho, and Toropin from Washington. Associated Press reporters Sarah Raza in Sioux Falls, South Dakota; Ed White in Detroit; Josh Funk in Omaha, Nebraska; David Fischer in Miami and Hallie Golden in Seattle contributed to this report.
Keira Coady talks about her brother, Sgt. Declan Coady, 20, of West Des Moines, Iowa, outside her home, Tuesday, March 3, 2026, in West Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Andrew Coady and his daughter Keira, right, talk about his son, Sgt. Declan Coady, 20, of West Des Moines, Iowa, outside their home, Tuesday, March 3, 2026, in West Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Keira Coady holds a photo of her brother, Sgt. Declan Coady, 20, of West Des Moines, Iowa, outside her home, Tuesday, March 3, 2026, in West Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Keira Coady talks about her brother, Sgt. Declan Coady, 20, of West Des Moines, Iowa, outside her home, Tuesday, March 3, 2026, in West Des Moines, Iowa. (AP Photo/Charlie Neibergall)
This image provided by U.S. Central Command shows aircraft on the flight deck of the USS Abraham Lincoln (CVN 72) that are operating in support of the war in Iran, on Tuesday, March 3, 2026. (U.S. Navy via AP)
