MILWAUKEE--(BUSINESS WIRE)--Mar 6, 2026--
Aera, the premium full-home scenting system from parent company, Prolitec, today announced the launch of The Clarity Collection. Known for its extensive scent offerings designed by world-class perfumers and a patented fragrance delivery system, the brand is now entering the functional wellness space with a 3-piece collection scientifically validated to boost cognitive performance.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260306402299/en/
The Clarity Collection offers three unique fragrances developed using FocusMax™ technology, an AI-powered platform built on decades of research that identifies optimal formulations that help optimize cognitive performance. Where traditional aromatherapy relies on anecdotal claims, Aera uses FocusMax™ technology to replace guesswork with data. By analyzing 40,000 fragrances and cognitive-response evidence from more than 1 million consumer interviews globally, the technology helps to guide the design process using AI defined rules and creating fragrances optimized for cognitive performance that deliver both functional results and elevated sensory experiences.
In a world where modern homes have become multifunctional spaces that demand constant task-switching and mental flexibility, Aera offers a solution with the first rigorous application of cognitive science to home fragrance design. Undergoing cognitive science testing using standardized attention and mental performance tasks, The Clarity Collection demonstrated faster response times when compared to both no-odor and control fragrance conditions, as well as significant improvements in attention performance.
“Expanding into functional fragrance was a natural next step for Aera, especially as today’s consumers raise growing concerns about cognitive overload at home,” says Sandra Barvaux, VP of Fragrance at Aera. “Backed by real testing, not baseless marketing claims, we offer a simple, elevated solution that is safe for kids, pets, and the planet.”
Now, for the first time, scientifically validated functional benefits are paired with sophisticated fragrance compositions, proving that performance doesn't require compromise. The Clarity Collection features three nature-inspired fragrances, sharing a luminous, warm, and comforting character. Gentle background scents that are designed to elevate any environment without imposing are rooted in three different olfactive families — woody, watery, and floral — each fragrance delivering the same cognitive benefits.
The Clarity Collection:
The Clarity Collection joins Aera’s diverse catalog of luxurious home fragrance capsules, available for purchase now at aeraforhome.com. Full-size capsules retail for $60, and mini capsules for $30. The Aera diffuser, available in two sizes and price points, is sold separately. Subscribe and Save is also available.
About Aera
Aera offers a premium home fragrance experience, modernizing how consumers scent their spaces. Unlike traditional methods such as candles or ordinary diffusers that can leave residue, fade over time, or create hot spots, Aera provides a clean, safe, and long-lasting solution. Powered by parent company Prolitec’s 20+ years of commercial scenting experience, Aera utilizes the same patented diffusion technology that’s used by 5-star hotels—casting ultralight fragrance molecules to evenly fill rooms with consistent, beautiful scent.
Aera Launches The Clarity Collection, A First-Of-Its-Kind Functional Home Fragrance
VATICAN CITY (AP) — Pope Leo XIV celebrated his first Easter Mass as pontiff with a call Sunday to lay down arms and seek peace to global conflicts through dialogue, but he departed from a tradition of listing the world's woes by name in the Urbi et Orbi blessing from the loggia of St. Peter’s Basilica.
Leo, the first U.S.-born pope, emphasized Easter’s message of hope as a celebration of Jesus’ resurrection after being crucified, in both the blessing and his homily.
“Let us allow our hearts to be transformed by his immense love for us! Let those who have weapons lay them down! Let those who have the power to unleash wars choose peace! Not a peace imposed by force, but through dialogue! Not with the desire to dominate others, but to encounter them!” the pope implored.
With the U.S.-Israeli war on Iran in its second month and Russia’s ongoing campaign in Ukraine, Leo acknowledged a sense of indifference “to the deaths of thousands of people ... to the repercussions of hatred and division that conflicts sow … to the economic and social consequences they produce.’’
Without mentioning the wars by name, Leo quoted his predecessor, Pope Francis, who during his last public appearance from the same loggia last Easter reminded the faithful of the “great thirst for death, for killing, we witness each day.’’
Francis, weakened by a long illness, died the next day on Easter Monday.
The Urbi et Orbi blessing, Latin for “to the city and the world,’’ has traditionally included a litany of the world’s woes. Leo followed that formula during his Christmas blessing. There was no immediate explanation for the shift.
Earlier, Leo addressed some 50,000 faithful from an open-air altar in St. Peter’s Square flanked with white roses, while the steps leading down to the piazza where the faithful gathered were filled with spring perennials, symbolically resonating with the pope’s words.
He implored the faithful to keep their hope in the face of death, which lurks "in the abuses that crush the weakest among us, because the idolatry of profit that plunders the earth’s resources, because of the violence of war that kills and destroys.’’
Speaking from the loggia, the pope announced a prayer vigil for peace April 11 in the basilica.
“On this day of celebration, let us abandon every desire for conflict, domination, and power, and implore the Lord to grant his peace to a world ravaged by wars and marked by a hatred and indifference that makes us feel powerless in the face of evil,’’ he said.
Leo greeted the global faithful in 10 languages, including Arabic, Chinese and Latin, reviving a practice that his predecessor Pope Francis had let lapse.
Before retreating into the basilica, Leo stepped forward out of the loggia’s shadow and waved to the cheering crowd below. After, he greeted people in the piazza from the popemobile, continuing his tour all the way down Via della Conciliazione toward the Tiber River and back.
During the marathon that is Holy Week, Leo also reclaimed the tradition of washing priests’ feet on Holy Thursday, a gesture of encouragement toward clergy, after Francis had chosen a more inclusive path, traveling to prisons and homes for the disabled to wash the feet of women, non-Christians and prisoners.
The 70-year-old pontiff also became the first pope in decades to carry the light wooden cross for the entire 14 stations during the Way of the Cross on Good Friday.
Traditional ceremonies at the Church of the Holy Sepulchre, revered by Christians as the traditional site of Jesus’ crucifixion and resurrection, were scaled back under an agreement with Israeli police. Authorities have put limits on the sizes of public gatherings due to ongoing missile attacks.
The restrictions also dampened the recent Muslim holy month of Ramadan and Eid al-Fitr holiday, as well as the current weeklong Jewish festival of Passover. On Sunday, the Jewish priestly blessing at the Western Wall — normally attended by tens of thousands — was limited to just 50 people.
The restrictions have strained relations between Israeli authorities and Christian leaders. Police last week prevented two of the church’s top religious leaders, including Latin Patriarch Pierbattista Pizzaballa, from celebrating Palm Sunday at the Church of the Holy Sepulchre.
On Tuesday, the pope had expressed hope that the war could be finished before Easter.
Barry reported from Milan. Associated Press writer Josef Federman in Jerusalem contributed to this report.
Pope Leo XIV greets the faithful at the end of Easter Mass he presided over in St. Peter's Square at the Vatican, Sunday, April 5, 2026. (AP Photo/Andrew Medichini)
Pope Leo XIV addresses the faithful after delivering the Urbi et Orbi blessing - Latin for "to the city of Rome and to the world" - from the central loggia of St. Peter's Basilica at the end of Easter Mass he presided over in St. Peter's Square at the Vatican, Sunday, April 5, 2026. (AP Photo/Alessandra Tarantino)
Pope Leo XIV delivers the Urbi et Orbi blessing - Latin for "to the city of Rome and to the world" - from the central loggia of St. Peter's Basilica at the end of Easter Mass he presided over in St. Peter's Square at the Vatican, Sunday, April 5, 2026. (AP Photo/Alessandra Tarantino)
Pope Leo XIV addresses the faithful after delivering the Urbi et Orbi blessing - Latin for "to the city of Rome and to the world" - from the central loggia of St. Peter's Basilica at the end of Easter Mass he presided over in St. Peter's Square at the Vatican, Sunday, April 5, 2026. (AP Photo/Alessandra Tarantino)
Pope Leo XIV presides over Easter Mass in St. Peter's Square at the Vatican, Sunday, April 5, 2026 (AP Photo/Alessandra Tarantino)
Clergy follow Pope Leo XIV as he presides over Easter Mass in St. Peter's Square at the Vatican, Sunday, April 5, 2026. (AP Photo/Alessandra Tarantino)
Pope Leo XIV presides over Easter Mass in St. Peter's Square at the Vatican, Sunday, April 5, 2026 (AP Photo/Alessandra Tarantino)
Pope Leo XIV arrives to preside over Easter Mass in St. Peter's Square at the Vatican, Sunday, April 5, 2026 (AP Photo/Alessandra Tarantino)
Pope Leo XIV sprinkles holy water with a bunch of hyssop sprigs as he presides over Easter Mass in St. Peter’s Square at the Vatican, Sunday, April 5, 2026. (AP Photo/Andrew Medichini)
