CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

GUANGZHOU, China, March 9, 2026 /PRNewswire/ -- The 57th China International Furniture Fair (CIFF) Guangzhou returns on March 18–21 & 28–31, 2026, themed "CONNECT•CREATE."

Experience the full interactive Multichannel News Release here: https://www.multivu.com/ciff/9386651-en-connect-create-ciff-guangzhou-2026-countdown-10-days

With three exhibitions—Home Furniture, Office & Commercial Space, and CIFM/interzum guangzhou—it creates an ecosystem merging production, design, culture, and commerce to envision future living, working, and manufacturing amid shifting global supply chains and consumer expectations.

HOME FURNITURE

Design Trend & Global Market Opportunities

The Home Furniture Exhibition reinforces CIFF's role as a design-driven, internationally oriented sourcing platform. Highlights include the 40,000 sqm Contemporary Design Fair with over 60 brands, 20+ studios, and 40 international firms. The 130,000 sqm Upholstered Furniture sector features lifestyle innovations, including "SOFA PLUS" in Area B. Hall 5.2 hosts the Smart Sleep Ecosystem with intelligent mattresses and sleep systems. The 30,000 sqm International Pavilion and 120,000 sqm Dining & Living sector, with 800+ enterprises, showcase global offerings for modern living and cross-border e-commerce.

HOMEDECOR & HOMETEXTILES

Aesthetics, Culture & New Living Concepts

Nearly 700 brands showcase aesthetics, craftsmanship, and lifestyle innovation across 60,000 sqm in Area D. Key themes include wellbeing-focused Silver Life sector, the growing Pet Life sector, and the East Design Show, which supports next-gen soft-furnishings design through creativity and commercial strategy.

OUTDOOR FURNITURE

A Complete Vision of Outdoor Living

Spanning 50,000 sqm, the Outdoor Furniture, Sunshade & Leisure section unites around 400 brands, showcasing material innovations, craftsmanship, and global leisure trends. Curated displays and forums reinforce CIFF Guangzhou's role as a key reference for outdoor design.

OFFICE & COMMERCIAL SPACE

Sustainable Workplaces & Intelligent Environments

Spread across more than 240,000 sqm, this exhibition presents a forward-looking vision of sustainable, user-centered and technologically advanced workspaces and commercial interiors.

Area A showcases the full office-environment supply chain; Area D hosts the world's largest Office Seating platform, emphasizing innovation in ergonomics and materials; Area B features the Public Commercial Space showcase, presenting solutions for education, hospitality, transportation and other multifunctional public environments.

CIFM / INTERZUM GUANGZHOU

Technology & Materials Driving the Future of Manufacturing

As CIFF's industrial powerhouse, CIFM/interzum guangzhou (170,000 sqm) highlights the technologies defining next-generation manufacturing. Area B focuses on intelligent and flexible production machinery; Area C presents advanced materials for CMF innovation and sustainability; while hardware technologies in Area B illustrate new possibilities for integrated living.

Be part of the industry's most influential meeting point. CIFF Guangzhou awaits you at the Canton Fair Complex!

GUANGZHOU, China, March 9, 2026 /PRNewswire/ -- The 57th China International Furniture Fair (CIFF) Guangzhou returns on March 18–21 & 28–31, 2026, themed "CONNECT•CREATE."

Experience the full interactive Multichannel News Release here: https://www.multivu.com/ciff/9386651-en-connect-create-ciff-guangzhou-2026-countdown-10-days

With three exhibitions—Home Furniture, Office & Commercial Space, and CIFM/interzum guangzhou—it creates an ecosystem merging production, design, culture, and commerce to envision future living, working, and manufacturing amid shifting global supply chains and consumer expectations.

HOME FURNITURE

Design Trend & Global Market Opportunities

The Home Furniture Exhibition reinforces CIFF's role as a design-driven, internationally oriented sourcing platform. Highlights include the 40,000 sqm Contemporary Design Fair with over 60 brands, 20+ studios, and 40 international firms. The 130,000 sqm Upholstered Furniture sector features lifestyle innovations, including "SOFA PLUS" in Area B. Hall 5.2 hosts the Smart Sleep Ecosystem with intelligent mattresses and sleep systems. The 30,000 sqm International Pavilion and 120,000 sqm Dining & Living sector, with 800+ enterprises, showcase global offerings for modern living and cross-border e-commerce.

HOMEDECOR & HOMETEXTILES

Aesthetics, Culture & New Living Concepts

Nearly 700 brands showcase aesthetics, craftsmanship, and lifestyle innovation across 60,000 sqm in Area D. Key themes include wellbeing-focused Silver Life sector, the growing Pet Life sector, and the East Design Show, which supports next-gen soft-furnishings design through creativity and commercial strategy.

OUTDOOR FURNITURE

A Complete Vision of Outdoor Living

Spanning 50,000 sqm, the Outdoor Furniture, Sunshade & Leisure section unites around 400 brands, showcasing material innovations, craftsmanship, and global leisure trends. Curated displays and forums reinforce CIFF Guangzhou's role as a key reference for outdoor design.

OFFICE & COMMERCIAL SPACE

Sustainable Workplaces & Intelligent Environments

Spread across more than 240,000 sqm, this exhibition presents a forward-looking vision of sustainable, user-centered and technologically advanced workspaces and commercial interiors.

Area A showcases the full office-environment supply chain; Area D hosts the world's largest Office Seating platform, emphasizing innovation in ergonomics and materials; Area B features the Public Commercial Space showcase, presenting solutions for education, hospitality, transportation and other multifunctional public environments.

CIFM / INTERZUM GUANGZHOU

Technology & Materials Driving the Future of Manufacturing

As CIFF's industrial powerhouse, CIFM/interzum guangzhou (170,000 sqm) highlights the technologies defining next-generation manufacturing. Area B focuses on intelligent and flexible production machinery; Area C presents advanced materials for CMF innovation and sustainability; while hardware technologies in Area B illustrate new possibilities for integrated living.

Be part of the industry's most influential meeting point. CIFF Guangzhou awaits you at the Canton Fair Complex!

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

CONNECT•CREATE: CIFF Guangzhou 2026 countdown 10 days

The Pure Lab pairs the announcement with a Seoul headquarters relocation and a 500 billion won sales target for 2026.

NEW YORK, March 9, 2026 /PRNewswire/ -- The Pure Lab has appointed Jang Wonyoung of IVE as global ambassador for its skincare brand Dr. Althea, a move the company describes as a milestone in its next phase of international growth.

The partnership was announced Feb. 28 with the release of a campaign teaser featuring the artist. Moving away from her glamorous stage image, the video captures her in quiet, everyday moments, reflecting the brand's philosophy, "When Skin Heals, You Bloom."

The Pure Lab said the collaboration goes beyond traditional celebrity marketing. Following rapid growth in major overseas markets, the company aims to strengthen Dr. Althea's global presence and cultural relevance. Jang Won-Young was selected for her influence as a K-pop icon and her ability to connect with the MZ generation worldwide while embodying the brand's clean beauty values.

The announcement comes as The Pure Lab prepares to relocate its headquarters to Korea's "Wall Street" - Park One in Yeouido - in the first half of 2026. The move is intended to support global business expansion and organizational advancement while strengthening product development capabilities and overall brand competitiveness.

Dr. Althea's iconic hero product, 345 Relief Cream, has now surpassed 20 million units in cumulative sales, maintaining steady growth across global markets. Designed as a low-irritation formula suitable for sensitive skin, the product has earned consumer trust at home and abroad. It was recognized amongst others at the 2025 Olive Young Awards, underscoring its growth and market demand.

Building on this momentum, The Pure Lab is targeting 500 billion won in total sales in 2026. The company plans to accelerate distribution expansion and brand advancement in key global markets while undertaking large-scale hiring across global business, marketing, design and content divisions.

A company official said the ambassador appointment and headquarters relocation mark a pivotal step toward establishing the company as a global brand. "We will continue pursuing sustainable growth grounded in product competitiveness and brand philosophy," the official stated.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Dr. Althea Names IVE's Jang Wonyoung Global Ambassador Amid Overseas Growth