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GANGNEUNG, South Korea, March 10, 2026 /PRNewswire/ -- PharmaResearch Co., Ltd. (CEO Jihoon Sohn) announced that singer and actress Kim Sejeong has been named the new global brand ambassador for its flagship brands REJURAN® and REJURAN® COSMETICS.
PharmaResearch explained that REJURAN's brand philosophy centered on supporting the skin's inherent recovery potential aligns closely with Kim Sejeong's distinctively healthy, bright energy. Since debuting as a member of the K-pop group I.O.I, she has built strong popularity with audiences while expanding her career across K-dramas, variety shows and musical theater.
Starting in March, PharmaResearch plans to launch a global advertising campaign featuring Kim Sejeong across multiple channels, including TV, outdoor media and digital platforms, both in Korea and internationally. The company expects the campaign to further expand engagement with younger consumers in their 20s and 30s as well as global audiences.
REJURAN has continued to show steady growth as a leading brand in Korea's skin booster market. Backed by strong trust from both medical professionals and consumers for its efficacy and safety, the brand has expanded its presence to more than 50 countries worldwide, including markets across Asia, Europe and the Middle East. REJURAN COSMETICS has also strengthened its presence in the premium derma-cosmetics market, driven by the growing global popularity of K-beauty.
About REJURAN®
REJURAN® is a skin booster injectable developed with PharmaResearch's proprietary patented ingredient DOT® PN (Polynucleotide). The treatment is designed to deliver active ingredients into the dermal layer of the skin, helping support the skin's natural regenerative ability and strengthen the skin barrier. REJURAN has established itself as a leading skin booster brand in Korea and is currently available in more than 50 countries worldwide.
About REJURAN COSMETICS
REJURAN® COSMETICS is a premium derma-skincare brand developed by PharmaResearch, a global leader in regenerative science. Inspired by clinical expertise, the brand brings advanced skincare innovation into everyday routines. As Korea's original PDRN-based skincare brand, REJURAN® COSMETICS is powered by patented c-PDRN® derived from sustainably sourced salmon DNA and PharmaResearch's proprietary DNA Optimizing Technology (DOT®). The formulations are designed to help improve skin texture, hydration and radiance while supporting healthier, more resilient-looking skin.
About PharmaResearch
PharmaResearch is a pioneering biopharmaceutical company dedicated to enhancing the quality of life for humanity through regenerative medicine. Its diverse portfolio includes medicines, medical devices, cosmetics, and supplements, all leveraging the core ingredients - DOT™ PDRN and DOT™ PN - which are protected by multiple patents. PharmaResearch is headquartered in Gangneung-si, Gangwon-do, South Korea, and its U.S. subsidiary located in Costa Mesa, California, United States. For more information about PharmaResearch, please visit https://pharmaresearch.com/en/
GANGNEUNG, South Korea, March 10, 2026 /PRNewswire/ -- PharmaResearch Co., Ltd. (CEO Jihoon Sohn) announced that singer and actress Kim Sejeong has been named the new global brand ambassador for its flagship brands REJURAN® and REJURAN® COSMETICS.
PharmaResearch explained that REJURAN's brand philosophy centered on supporting the skin's inherent recovery potential aligns closely with Kim Sejeong's distinctively healthy, bright energy. Since debuting as a member of the K-pop group I.O.I, she has built strong popularity with audiences while expanding her career across K-dramas, variety shows and musical theater.
Starting in March, PharmaResearch plans to launch a global advertising campaign featuring Kim Sejeong across multiple channels, including TV, outdoor media and digital platforms, both in Korea and internationally. The company expects the campaign to further expand engagement with younger consumers in their 20s and 30s as well as global audiences.
REJURAN has continued to show steady growth as a leading brand in Korea's skin booster market. Backed by strong trust from both medical professionals and consumers for its efficacy and safety, the brand has expanded its presence to more than 50 countries worldwide, including markets across Asia, Europe and the Middle East. REJURAN COSMETICS has also strengthened its presence in the premium derma-cosmetics market, driven by the growing global popularity of K-beauty.
About REJURAN®
REJURAN® is a skin booster injectable developed with PharmaResearch's proprietary patented ingredient DOT® PN (Polynucleotide). The treatment is designed to deliver active ingredients into the dermal layer of the skin, helping support the skin's natural regenerative ability and strengthen the skin barrier. REJURAN has established itself as a leading skin booster brand in Korea and is currently available in more than 50 countries worldwide.
About REJURAN COSMETICS
REJURAN® COSMETICS is a premium derma-skincare brand developed by PharmaResearch, a global leader in regenerative science. Inspired by clinical expertise, the brand brings advanced skincare innovation into everyday routines. As Korea's original PDRN-based skincare brand, REJURAN® COSMETICS is powered by patented c-PDRN® derived from sustainably sourced salmon DNA and PharmaResearch's proprietary DNA Optimizing Technology (DOT®). The formulations are designed to help improve skin texture, hydration and radiance while supporting healthier, more resilient-looking skin.
About PharmaResearch
PharmaResearch is a pioneering biopharmaceutical company dedicated to enhancing the quality of life for humanity through regenerative medicine. Its diverse portfolio includes medicines, medical devices, cosmetics, and supplements, all leveraging the core ingredients - DOT™ PDRN and DOT™ PN - which are protected by multiple patents. PharmaResearch is headquartered in Gangneung-si, Gangwon-do, South Korea, and its U.S. subsidiary located in Costa Mesa, California, United States. For more information about PharmaResearch, please visit https://pharmaresearch.com/en/
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K-pop Singer and Actress Kim Sejeong Named Global Brand Ambassador for 'REJURAN' and 'REJURAN COSMETICS'
CHICAGO, April 29, 2026 /PRNewswire/ -- As artificial intelligence continues to scale globally, the infrastructure supporting it is undergoing rapid transformation. Increasing compute density is driving higher thermal loads in data centers, while rising electricity demand is placing growing pressure on power transmission and distribution systems. In this evolving landscape, material performance has become a key factor in enabling efficiency, reliability, and scalability.
bedra, a global manufacturer of precision copper alloys, addresses these challenges with a portfolio of high-performance materials engineered for AI-related applications. At IEEE PES T&D 2026, the company will present its latest innovations, represented on site by its Vietnam-based subsidiary. The following two application areas highlight how bedra's materials support the development of AI.
Enabling High-Density AI Computing Systems
Within AI data centers, rising rack-level power density is accelerating the adoption of liquid cooling. bedra's high-purity copper materials serve as critical components for liquid cooling plates, enabling efficient heat dissipation at hotspot including GPU and CPU. Powerway high-performance copper alloys feature exceptional resistance to high-temperature softening. With post-brazing strength exceeding pure copper by >30%, they ensure structural integrity, enabling the miniaturization of next-generation liquid cooling components.
Our oxygen-free copper, with electrical conductivity of up to 101% IACS, bedra's copper alloys support efficient power delivery within data centers by reducing voltage drop and minimizing energy loss under high-current conditions. Their excellent formability enables compact electrical cabinet designs, while tight dimensional tolerances for rack-level busbars ensure full compatibility with OCP standards. Moreover, Optional silver and tin plating further extend application performance.
Supporting Power Infrastructure for AI Expansion
Beyond data centers, AI growth is increasing demand for reliable power infrastructure. Medium- and high-voltage systems operate under extreme conditions, making material performance essential for long-term stability.
bedra offers a range of engineered copper alloys. Materials such as bedra18200, Cu-Cr precipitation-strengthened alloy, has about 75% of pure copper's conductivity but significantly higher strength and hardness.With very good resistance to softening, wear, and deformation at high temperatures, it's quite suitable for stationary contacts, contact stems, contact bases, and other current-carrying structural members. For some demanding high-voltage environments, bedra18150(Cu-Cr-Zr) offers upgraded performance with improved creep resistance and enhanced high-temperature stability. This ensures reliable electrical performance, minimal wear, and extended service life. bedra10100, Cu-OFE Oxygen-Free-Electronic Copper, is ideal for high-reliability parts in HV vacuum interrupters, minimizing energy losses and improving dielectric performance.
Empowering Global Supply with Scalable Production
Our modern production facility in Vietnam underpins bedra's global supply chain with large-scale, reliable manufacturing capabilities. Boasting an annual production capacity of 50,000 tons and holds ISO9001, ISO14001, ISO45001 and IATF16949 certifications, bedra provides over 400 copper, brass, bronze and nickel silver alloy grades,plus customized special profiles.
Sustainability is integral to bedra's operations. Recognized with an EcoVadis Bronze Medal and CDP Grade B, we maintain a diversified, low-carbon energy mix to support responsible material production for critical power infrastructure worldwide.
Visitors to IEEE PES T&D 2026 can meet bedra at Booth 4885 to learn more.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
bedra Showcases High-Performance Copper Alloys for AI Data Centers and High-Voltage Power Systems at IEEE PES T&D 2026
