Eco-friendly technology showcased at electronics fair in Shanghai

From TV displays to air purifiers, environmentally-friendly devices take the center stage at the ongoing 2026 Appliance and Electronics World Expo (AWE2026) in Shanghai.

The AWE2026, which kicked off on Thursday, brings together more than 1,200 enterprises from all over the world to showcase their latest innovations.

China's Hisense Visual Technology presents an ultra-large TV screen featuring improved picture quality and 30-percent lower overall power consumption, by optimizing its light source structure, core chip and color management system.

"When we need red light, we simply turn on the corresponding set. Only the red light can pass through the red-green light filter. Our overall light utilization rate is very high, thanks to a high-efficiency chip and precise control," said Wang Yedong, a Hisense exhibitor.

A kitchen appliance manufacturer showcases highly energy-efficient and nature-friendly cooktop models by using green materials and technologies.

"Over 90 percent of the materials used are sustainable and environmentally-friendly. The internal circulation technology we developed addresses the root cause of air pollution from cooking fumes," said Zhang Yinfeng, the exhibitor from the manufacturer.

The compressor of an air conditioner, a major energy-consuming appliance for households, accounts for up to 80 percent of the machine's electricity consumption. The core component's upgrading is key to lowering air conditioners' emissions.

To address the issue, an air conditioner manufacturer shows dynamic energy-saving technology.

"Our dynamic energy-saving technology not only makes home healthier and more comfortable, but also contributes to a greener planet," said Zhu Lei from the air conditioner manufacturer.

An air purifier maker displays a multi-functional product using environmentally-friendly materials for both its internal filter and outer packaging.

"In terms of materials, our filter screens and filter frames are made from bamboo fiber, and our packaging materials are all biodegradable. These are just a few examples of our considerable efforts in environmental protection," said Yue Yue, an exhibitor representing the air purifier maker.

Green transition extends beyond products to services.

China has been promoting the trade-in program for home appliances and improved the recycling system, making it an important tool for expanding green consumption and driving industrial upgrading.

At the AWE2026, many e-commerce platforms and home appliance companies have upgraded their services covering sales, delivery and recycling, by introducing special subsidies, integrated disassembly and assembly, and door-to-door recycling. "Our services have extended to rural areas, truly achieving fast delivery and installation. This also solves the most difficult part of trade-in process -- collecting old machines," said Liu Xinyang, an exhibitor.

Data show that China has become the world's largest producer and consumer of home appliances, with the market share of high-efficiency and energy-saving household devices continuing to increase, and the penetration rate of green home appliances maintaining double-digit growth for many years.

Eco-friendly technology showcased at electronics fair in Shanghai

A special movie-themed flight campaign lifted off with Xiamen Airlines on Tuesday, blending film culture with tourism promotion to deliver a unique in-flight experience for passengers ahead of China's upcoming May Day holiday.

The campaign took off aboard a plane operated by Xiamen Airlines, which are based in east China's Fujian Province, bringing the magic of the big screen to the small screens on passengers' seats.

The aircraft's cabin has been adorned with film-themed posters and exclusive decorations, with brochures introducing the featured film content placed in seat pockets.

During the flight, the crew also hosted an interactive question-and-answer session, where they promoted some of the top films scheduled for release during the five-day May Day holiday which begins on Friday.

They also shared insights into the featured films, including the cultural and tourism resources of their shooting locations, giving passengers inside cinematic info and essential travel tips during their trip.

The immersive themed experience resonated well with passengers on the flight, who say they are now eager to check out some of the latest film releases.

"There are eight films recommended here, and I'm going to watch them when I get back. I'm keen to see Cold War 1994, because I'm a big fan of Aaron Kwok and the other cast members. I have been following the film all along," said Wang Jianghai, a passenger on the flight, as he expressed his interest in the upcoming crime thriller set in Hong Kong.

The flight attendants involved say they enjoyed having their role extend beyond the standard service duties during this particular plane ride, as they led passengers on this cinematic voyage.

"Today, we are more than just flight attendants. We are more like guides for this movie-themed journey. At 10,000 meters in the air, we get to plant a seed in our passengers' hearts that will make them want to take a trip or go watch that film. We want this to be the start of a beautiful memory for them," said Zhu Yanyan, the flight's chief attendant.

The launch of the themed flight comes as China braces for a surge in travel and cultural consumption during the May Day holiday. By integrating cinematic content with air travel scenarios, the campaign seeks to build a seamless link between the film and cultural tourism sectors, unlocking new growth momentum for both industries.

Movie-themed flight takes off in Fujian, integrating film culture with tourism