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A media-rating company says a Trump agency is threatening its livelihood

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A media-rating company says a Trump agency is threatening its livelihood
News

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A media-rating company says a Trump agency is threatening its livelihood

2026-03-15 23:09 Last Updated At:03-16 12:43

As media organizations go, NewsGuard cuts a low public profile as it follows its mission of issuing credibility ratings about news outlets. The Trump administration knows about it, though, and the company has joined a lengthening list of journalism organizations to face the White House's wrath.

A dispute between President Donald Trump's regulators and the news monitoring service has spilled into court, with NewsGuard Technologies suing the Federal Trade Commission and its chairman, Andrew Ferguson, to shut down an investigation. The FTC accuses the company of trying to suppress conservative speech. NewsGuard says it is being forced to kneel before vindictive power.

Since Trump returned to office in January 2025, the Republican administration has fought The Associated Press in court over the outlet's claim it is being punished for not adopting his preferred name for the Gulf of Mexico; settled with CBS News' corporate parent in a dispute over “60 Minutes” editing; sued The Wall Street Journal for its reporting on Trump and Jeffrey Epstein; and is in a legal fight with The New York Times over Pentagon reporting restrictions.

NewsGuard’s lawsuit, filed last month in U.S. District Court in the District of Columbia, accuses Trump’s FTC of “brazenly using its power not for any issue concerning trade or commerce but rather to censor speech simply because it disagreed with NewsGuard’s judgments about the reliability of news sources.”

The FTC calls NewsGuard’s accusations “untethered from both law and fact.”

Like the Federal Communications Commission under Brendan Carr, Ferguson’s FTC is a normally sleepy federal agency that has sprung to life to address issues of importance to Trump and his supporters, particularly involving the media. The FCC has launched investigations of media companies and this weekend Carr, responding to a Trump complaint about negative coverage of the Iran war, warned broadcasters “running hoaxes and news distortions” to correct course or see their licenses threatened.

Ferguson has made no secret about where he takes his cues. He said in an interview in July that “I am a law enforcer, and I will follow the law. But the policy priorities are set by the man the people chose to run this government.”

The liberal lobbying group Media Matters for America was one of his targets. A federal judge last summer halted an FTC investigation over efforts to promote advertising boycotts of companies the group opposes, saying the inquiry violated MMA's free speech rights.

While NewsGuard may not be a big name, money is at stake for news outlets friendly to the president. The company began in 2018, started by Court TV founder Steven Brill and Gordon Crovitz, a former Journal publisher. NewsGuard uses journalists to examine thousands of news outlets and websites, giving them ratings based on the credibility and reliability of their journalism.

A monthly subscription costs $4.95. Much of its business comes from companies that advise advertisers where to hawk their products, showing them which news sites may be toxic to their brands, and artificial intelligence companies looking to see where they would be more likely to find information they could trust.

NewsGuard made an enemy of the Trump-friendly television network Newsmax, giving its website a 20 on a scale where 100 is the best score. NewsGuard says “this website is unreliable because it severely violates basic journalism standards.” Newsmax has since repeatedly urged Republican lawmakers or regulators to do what they can to silence NewsGuard, the company said in its lawsuit.

“NewsGuard was started by Steve Brill to target conservative media and get ad agencies to deny them advertising revenue as a means of censorship,” Newsmax spokesman Bill Daddi said. “Brill is a Democratic Party activist and donor over many decades with a long history of advocating for liberal causes. He is not a respected journalist and in no way should be running a ratings service used by major ad agencies.”

Brill said his only political activity was working for Republican John Lindsay, New York City's mayor in the late 1960s and early 1970s, while a college and law school student. “I have been a journalist ever since,” Brill said, adding that he has not donated money to any politicians.

NewsGuard says its ratings are based on clearly defined criteria, such as whether or not an outlet publishes false or misleading material, whether it distorts arguments and uses multiple sources, whether it distinguishes between news and opinion and regularly corrects errors. To counter charges that it unfairly boosted liberals, the company noted times where Fox News scored higher in its ratings than the former MSNBC.

Yet the conservative Media Research Center has published studies contending that NewsGuard is more likely to give higher ratings to outlets with a liberal bent. In court papers, the FTC said it began investigating NewsGuard because congressional investigators connected the company's services to “coordinated actions to demonize disfavored media entities.”

The agency has asked the company to produce reams of internal documents, emails, financial reports and subscriber lists dated to its founding. Not only does NewsGuard consider that task unduly expensive and burdensome, it worries that regulators will use that information to target its subscribers.

The FTC, as a condition to approving a merger of two of the world's biggest media buying firms, Omnicom and IPG, prohibited the new company from using a service that reviews and rates news sites. That is designed to eliminate the company's ability to deny advertising based on politics, the agency said.

It has already cost NewsGuard business, the company asserts.

“The whole idea that any speaker has to justify to the government that it's not biased is a really troubling thought,” Brill said in an interview. “We have a constitutional right to be biased. It just so happens that we started the company on the core principle that we were going to be totally apolitical.”

The FTC's press department did not return a message seeking comment. But in court papers, the agency said it was conducting a broad investigation into whether advertiser boycotts violated antitrust laws and that it has issued more than a dozen orders for information similar to the one given to NewsGuard. The company's charges are “completely meritless,” the agency said.

If its order was so demanding, the FTC wondered why it took NewsGuard eight months after it was issued to sue.

“We tried to cooperate in the belief that the more that we told them what we do, the more likely it would be that they would decide that they didn't have any case,” Brill said. “We soon realized that they weren't worried about the merits.”

The company argues that the FTC actions “will continue until NewsGuard knuckles under.” Asked if he thought the government agency's goal was to put his company out of business, Brill declined to comment.

David Bauder writes about the intersection of media and entertainment for the AP. Follow him at http://x.com/dbauder and https://bsky.app/profile/dbauder.bsky.social.

President Donald Trump speaks at a news conference, Monday, March 9, 2026, at Trump National Doral Miami in Doral, Fla. (AP Photo/Mark Schiefelbein)

President Donald Trump speaks at a news conference, Monday, March 9, 2026, at Trump National Doral Miami in Doral, Fla. (AP Photo/Mark Schiefelbein)

FILE - The Federal Trade Commission building is seen, Jan. 28, 2015, in Washington. (AP Photo/Alex Brandon, File)

FILE - The Federal Trade Commission building is seen, Jan. 28, 2015, in Washington. (AP Photo/Alex Brandon, File)

PARIS (AP) — Activists worldwide held May Day rallies and street protests Friday, calling for peace, higher wages and better working conditions as many workers grapple with rising energy costs and shrinking purchasing power tied to the Iran war.

May 1 is a public holiday in many countries to mark International Workers’ Day, or Labor Day, when workers’ unions traditionally rally around wages, pensions, inequality and broader political issues. Demonstrations were held from Seoul, Sydney and Jakarta to many European capitals. In the U.S., activists opposing President Donald Trump’s policies also held marches and boycotts.

“Working people refuse to pay the price for Donald Trump’s war in the Middle East,” the European Trade Union Confederation, which represents 93 trade union organizations in 41 European countries, said. “Today’s rallies show working people will not stand by and see their jobs and living standards destroyed.”

What to know about May Day:

Rising living costs linked to the conflict in the Middle East emerged as a key theme in Friday’s rallies.

In the Philippine capital, Manila, large crowds denounced the U.S. role in the Iran war. Protesters clashed with police blocking the way near the U.S. Embassy.

On a main avenue in Casablanca, Morocco’s largest city, taxi drivers honked their horns and bus drivers parked their vehicles to protest rising fuel costs.

“All my expenses have gone up, but my wages haven’t budged,” Akherraz Lhachimi of the Moroccan Labor Union said.

Turkish authorities in Istanbul detained hundreds of demonstrators for attempting to march in areas declared off-limits on security grounds, most notably central Taksim Square, the epicenter of 2013 protests. May Day rallies in Turkey are frequently marred by clashes with authorities.

Tens of thousands of people crowded into a public square across from the U.S. Embassy in Havana, celebrating Cuba's workers and decrying U.S. sanctions. Many held banners that read, “Down with Imperialism” and “U.S. hands off Cuba.” President Miguel Díaz-Canel and former President Raúl Castro attended.

A demonstration in Santiago, Chile, ended with vandalism and clashes between protesters and police, who used water cannons and tear gas to disperse the crowd.

Other demonstrations in the South American nation were peaceful as thousands of workers took to the streets to demand better working conditions. The unemployment rate in Chile hovered around 9% in the first quarter of the year.

Several rallies were staged in South Africa, where the head of the Congress of South African Trade Unions, Zingiswa Losi, said workers were “suffocating” under rising costs of food, electricity, transportation and healthcare.

May Day carries special meaning this year in France, after a heated debate about whether employees should be allowed to work on the country’s most protected public holiday — the only day when most employees have a mandatory paid day off.

Tens of thousands of people joined marches across the country, including in Paris, where brief scuffles with police broke out.

Almost all businesses, shops and malls are closed, and only essential sectors such as hospitals, transport and hotels are exempt.

A recent parliamentary proposal to expand work on the day prompted major outcry from unions and left-wing politicians. Faced with the dispute, the government this week introduced a bill that would allow bakeries and florists to open. It is customary in France to give lily of the valley flowers on May Day as a symbol of good luck.

“May 1 is not just any day,” Small and Medium-sized Businesses Minister Serge Papin said. “It symbolizes social gains stemming from a century of building social rules that have led to the labor code we know in France.”

In the United States, where May Day is not a federal holiday, May Day Strong, a coalition of activist groups and labor unions, urged people to protest under the banner of “workers over billionaires” and called for an economic blackout through “no school, no work, no shopping.”

Protesters voiced opposition to Trump's policies, including his immigration crackdown.

“We’re seeing tons and tons of attacks on working people and on oppressed communities from the Trump administration, both at home and abroad,” said Kathryn Stender, an activist with the Party for Socialism and Liberation who was among thousands at a rally in a Chicago park.

The atmosphere was festive, with Native American dancers, mariachi bands and monarch butterfly signs, which have become a symbol of the immigrant rights movement.

While labor and immigrant rights are historically intertwined, the focus of May Day rallies in the U.S. shifted to immigration in 2006. That’s when roughly 1 million people, including nearly half a million in Chicago alone, took to the streets to protest federal legislation that would have made living in the U.S. without legal permission a felony.

May Day, or International Workers’ Day, traces back more than a century to a pivotal period in U.S. labor history.

In the 1880s, unions pushed for an eight-hour workday. A Chicago rally in May 1886 turned deadly when a bomb exploded and police responded with gunfire. Several labor activists — most of them immigrants — were convicted of conspiracy and other charges; four were executed.

Unions later designated May 1 to honor workers. A monument in Chicago’s Haymarket Square commemorates them with the inscription: “Dedicated to all workers of the world.”

Associated Press journalists from around the world contributed to this report.

Turkish, right, and Greek Cypriots gathering s they marking May Day inside the U.N. buffer zone at Ledra Palace hotel in the divided capital of Nicosia, Friday, May 1, 2026. (AP Photo/Petros Karadjias)

Turkish, right, and Greek Cypriots gathering s they marking May Day inside the U.N. buffer zone at Ledra Palace hotel in the divided capital of Nicosia, Friday, May 1, 2026. (AP Photo/Petros Karadjias)

People gather before a May Day rally in Chicago, Friday, May 1, 2026. (AP Photo/Nam Y. Huh)

People gather before a May Day rally in Chicago, Friday, May 1, 2026. (AP Photo/Nam Y. Huh)

An effigy of U.S. President Donald Trump burns during an International Workers' Day march marking May Day in Panama City, Friday, May 1, 2026. (AP Photo/Matias Delacroix)

An effigy of U.S. President Donald Trump burns during an International Workers' Day march marking May Day in Panama City, Friday, May 1, 2026. (AP Photo/Matias Delacroix)

Members of trade unions take part in a May Day rally in Tsakane, east of Johannesburg, South Africa, Friday, May 1, 2026. (AP Photo/Themba Hadebe)

Members of trade unions take part in a May Day rally in Tsakane, east of Johannesburg, South Africa, Friday, May 1, 2026. (AP Photo/Themba Hadebe)

Protesters march during the May Day demonstration in Rennes, western France, Friday, May 1, 2026. (AP Photo)

Protesters march during the May Day demonstration in Rennes, western France, Friday, May 1, 2026. (AP Photo)

A man holds a picture or former Brazilian President Jair Bolsonaro wearing a prison uniform during a May Day rally demanding greater labor rights in Sao Paulo, Brazil, Friday, May 1, 2026. (AP Photo/Andre Penner)

A man holds a picture or former Brazilian President Jair Bolsonaro wearing a prison uniform during a May Day rally demanding greater labor rights in Sao Paulo, Brazil, Friday, May 1, 2026. (AP Photo/Andre Penner)

Protesters march during the May Day demonstration in Paris, Friday, May 1, 2026. (AP Photo/Aurelien Morissard)

Protesters march during the May Day demonstration in Paris, Friday, May 1, 2026. (AP Photo/Aurelien Morissard)

An union member is detained by a Turkish police officer as people try to march towards Taksim square in Istanbul, Turkey, Friday, May 1, 2026, during Labor Day celebrations. (AP Photo/Khalil Hamra)

An union member is detained by a Turkish police officer as people try to march towards Taksim square in Istanbul, Turkey, Friday, May 1, 2026, during Labor Day celebrations. (AP Photo/Khalil Hamra)

Members of the Korean Confederation of Trade Unions stage a rally on May Day in Seoul, South Korea, Friday, May 1, 2026. (AP Photo/Ahn Young-joon)

Members of the Korean Confederation of Trade Unions stage a rally on May Day in Seoul, South Korea, Friday, May 1, 2026. (AP Photo/Ahn Young-joon)

Members of the Korean Confederation of Trade Unions stage a rally on May Day in Seoul, South Korea, Friday, May 1, 2026. (AP Photo/Ahn Young-joon)

Members of the Korean Confederation of Trade Unions stage a rally on May Day in Seoul, South Korea, Friday, May 1, 2026. (AP Photo/Ahn Young-joon)

Union members scuffle with Turkish police officers as they try to march towards Taksim square in Istanbul, Turkey, Friday, May 1, 2026, during Labor Day celebrations. (AP Photo/Khalil Hamra)

Union members scuffle with Turkish police officers as they try to march towards Taksim square in Istanbul, Turkey, Friday, May 1, 2026, during Labor Day celebrations. (AP Photo/Khalil Hamra)

Union members carefully step through rain-formed puddles to participate in a May Day rally in the rain Friday, May 1, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)

Union members carefully step through rain-formed puddles to participate in a May Day rally in the rain Friday, May 1, 2026, in Tokyo. (AP Photo/Eugene Hoshiko)

People march to mark International Workers' Day, also known as May Day, in Sydney, Friday, May 1, 2026. (AP Photo/Rick Rycroft)

People march to mark International Workers' Day, also known as May Day, in Sydney, Friday, May 1, 2026. (AP Photo/Rick Rycroft)

People march to mark International Workers' Day, also known as May Day, in Sydney, Friday, May 1, 2026. (AP Photo/Rick Rycroft)

People march to mark International Workers' Day, also known as May Day, in Sydney, Friday, May 1, 2026. (AP Photo/Rick Rycroft)

FILE - Activist and workers raise their clenched fists during a May Day rally in Manila, Philippines, May 1, 2025. (AP Photo/Aaron Favila, File)

FILE - Activist and workers raise their clenched fists during a May Day rally in Manila, Philippines, May 1, 2025. (AP Photo/Aaron Favila, File)

Laborers protest during a May Day demonstration in Buenos Aires, Argentina, Thursday, April 30, 2026. (AP Photo/Rodrigo Abd)

Laborers protest during a May Day demonstration in Buenos Aires, Argentina, Thursday, April 30, 2026. (AP Photo/Rodrigo Abd)

Laborers hold flares during a May Day demonstration in Buenos Aires, Argentina, Thursday, April 30, 2026. (AP Photo/Rodrigo Abd)

Laborers hold flares during a May Day demonstration in Buenos Aires, Argentina, Thursday, April 30, 2026. (AP Photo/Rodrigo Abd)

Members of trade unions take part in a rally a day ahead of the International Labor Day, in Karachi, Pakistan, Thursday, April 30, 2026. The banner in center reading as 'red salute to the martyrs of Chicago and the struggle will continue until economic exploitation is ended' (AP Photo/Ali Raza)

Members of trade unions take part in a rally a day ahead of the International Labor Day, in Karachi, Pakistan, Thursday, April 30, 2026. The banner in center reading as 'red salute to the martyrs of Chicago and the struggle will continue until economic exploitation is ended' (AP Photo/Ali Raza)

Members of trade unions take part in a rally a day ahead of the International Labor Day, in Karachi, Pakistan, Thursday, April 30, 2026. (AP Photo/Ali Raza)

Members of trade unions take part in a rally a day ahead of the International Labor Day, in Karachi, Pakistan, Thursday, April 30, 2026. (AP Photo/Ali Raza)

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