NEW YORK--(BUSINESS WIRE)--Mar 16, 2026--
Maple, the leading voice AI platform for restaurants, today announced that it has integrated its solution with Shift4 (NYSE: FOUR), a global leader in integrated payments and commerce technology, to bring 24/7 AI-powered phone ordering to restaurant merchants using SkyTab POS nationwide.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260316749809/en/
The partnership integrates Maple's voice AI directly with SkyTab, addressing the persistent challenge of missed phone calls and lost revenue facing restaurant operators. With over 40% of restaurant phone calls going unanswered during peak hours, the average restaurant loses more than $30,000 annually in unrealized phone orders.
"Restaurant owners constantly tell us that they can't afford to hire dedicated phone staff, but they also can't afford to miss calls," said Aidan Chau, CEO and Founder of Maple. "Partnering with Shift4 allows us to bring AI phone ordering to thousands of SkyTab restaurants with an integration that just works: orders flow straight to the kitchen without extra tablets, duplicate entries, or friction."
Deep Integration Drives Operational Efficiency
Unlike typical AI phone systems that require weeks of menu programming and configuration, the Maple-SkyTab integration enables deployment in minutes. Maple pulls menu data directly from SkyTab, including items, modifiers, pricing, and availability, ensuring accurate order taking from day one.
Key capabilities include:
Beyond order taking, Maple's AI handles reservations, catering inquiries, hours and directions, and frequently asked questions.
Addressing a Persistent Industry Challenge
American restaurants miss roughly one in three incoming calls during service hours, a structural problem that costs the industry billions annually. The challenge is timing: phones ring most when kitchens are slammed and staff are focused on guests in the dining room.
The Maple-Shift4 partnership tackles this head-on. With Maple handling phone orders around the clock, restaurants capture revenue they'd otherwise lose while freeing staff to focus on in-person service. Orders taken by AI flow directly into SkyTab's kitchen systems, no extra hardware, no manual re-entry, no disruption to existing workflows.
Since launching in December 2023, Maple has answered over 1 million calls for restaurants with a 94% resolution rate without human intervention. The platform also handles reservations, catering inquiries, hours and directions, and common questions, all integrated with leading POS systems.
Availability
The Maple integration is available now to all SkyTab merchants in the United States. Restaurants can activate the service through the SkyTab Marketplace or contact their Shift4 representative.
About Maple
Maple, the leading Voice AI platform for restaurants, provides 24/7 phone answering for restaurants and local businesses, handling orders, reservations, and delivery inquiries. A graduate of Amazon's AWS Generative AI Accelerator, Maple has scaled to serve over 2,500 merchants since launching in December 2023. The platform integrates with major POS systems and partners with leading restaurant technology platforms. Headquartered in New York City, Maple is on a mission to ensure no restaurant ever misses a customer call again. For more information, visit maple.inc.
About Shift4
Shift4 (NYSE: FOUR) powers the experience economy, enabling businesses to deliver the moments that matter. Transforming how people shop, dine, stay, and play, Shift4’s commerce technology allows for a seamless experience at any scale. From your neighborhood restaurant to the world’s largest event venues, Shift4 handles billions of transactions annually for hundreds of thousands of businesses around the world. For more information, visit shift4.com.
Maple's Voice AI-powered phone ordering is now integrated with SkyTab for seamless order and menu management.
KUALA LUMPUR, Malaysia (AP) — The Iranian women’s soccer team is set to leave Malaysia on Monday night, ending days of uncertainty after most of the seven squad members who sparked a diplomatic furor by seeking asylum in Australia reversed their decisions and rejoined the team in Kuala Lumpur.
The Asian Football Confederation general secretary Windsor John told The Associated Press that the team’s departure Monday night was arranged by the Iranian embassy. He said the AFC, which is supporting the Iranian team in Kuala Lumpur, was told they are flying to Oman but that isn’t their final destination. He said he wasn’t aware of their full travel plans.
Asked if confederation is satisfied that the women will be safe back in Iran, Windsor said that both the AFC and FIFA will check up on them regularly with the Iranian football federation "as they are our girls as well.”
The squad flew from Sydney to Kuala Lumpur on March 10 after being knocked out of the Women’s Asian Cup in Australia, initially leaving behind six players and a support staff member who had accepted protection visas.
Four players and the staffer have since rejoined the team in Kuala Lumpur, the latest flying in on Monday. No reasons have been given for the changes of heart. The Iranian diaspora in Australia blames pressure from Tehran.
Windsor said at a news conference earlier that his confederation had not received any direct complaints from players about returning home, despite media reports their families in Iran could face retaliation for the team failing to sing their national anthem before the opening match.
The silence during the anthem was variously reported as an act of resistance or a show of mourning. The team didn’t clarify, and it sang at the opening of a later match.
“We couldn’t verify anything. We asked them and they said, ‘No, it’s ok,’” he said. “They are actually in high spirits... they didn’t look afraid.”
Iranian authorities have welcomed the women's decisions to reject asylum as a victory against Australia and U.S. President Donald Trump.
Iran’s squad had arrived in Australia for the tournament shortly before the war in the Middle East began on Feb. 28, complicating travel arrangements.
Assistant Immigration Minister Matt Thistlethwaite described the women's plight in Australia as a “very complex situation.”
“These are deeply personal decisions, and the government respects the decisions of those that have chosen to return. And we continue to offer support to the two that are remaining,” Thistlethwaite said.
Those who stayed in Australia have been moved to an undisclosed safe location and are receiving assistance from the government and the Iranian diaspora community, he said.
Kylie Moore-Gilbert, a political scientist at Sydney's Macquarie University who spent more than two years in Iranian prisons on spying charges from 2018 to 2020, said “winning the propaganda war” had overshadowed the women's welfare.
“The high stakes made the Iranian regime sit up and pay attention and try to force their hand in response, in my view,” Moore-Gilbert said.
"I do think in this case, had these woman quietly sought asylum without that publicity around them, it’s possible that the Islamic Republic officials might have, as they have in the cases of other Iranian sports people in the past who’ve defected ... simply allowed that to happen," she added.
Iran’s Tasnim News Agency said the players who left Australia were “returning to the warm embrace of their family and homeland,” describing their return as a failure of what it called an American-Australian political effort.
Concerns about the team’s safety in Iran heightened when the players didn’t sing the Iranian national anthem.
The Australian government was urged to help the women by Iranian groups in Australia and by Trump.
The embassy in the national capital Canberra remains staffed, despite the Australian government expelling the ambassador last year.
Australian Prime Minister Anthony Albanese cut off diplomatic relations with Iran in August after announcing that intelligence officials had concluded that the Revolutionary Guard had directed arson attacks on a Sydney kosher food company and Melbourne’s Adass Israel Synagogue in 2024.
Australian-Iranian Society of Victoria vice president Kambiz Razmara said the women who accepted asylum had been under pressure from the Tehran regime.
“They’ve had to make decisions at the spur of the moment with very little information and they’ve had to react to the circumstance,” Razmara said. “I’m surprised that they’ve decided to go, but I’m actually not surprised because I appreciate the pressures that they’re experiencing."
McGuirk reported from Melbourne, Australia.
This story has been edited to correct that Macquarie University is in Sydney, not Melbourne.
Members of Iran's women's football team arrive at the Kuala Lumpur International Airport in Sepang, Malaysia, Monday, March 16, 2026. (AP Photo/Azneal Ishak)
Members of Iran's women's football team arrive at the Kuala Lumpur International Airport in Sepang, Malaysia, Monday, March 16, 2026. (AP Photo/Azneal Ishak)
AFC General Secretary Windsor John, left, with his deputy Vahid Kardany, speaks at a news conference near Kuala Lumpur, Monday, March 16, 2026. (AP Photo/Eileen Ng)
FILE - Iran players pose for a team photo ahead of the Women's Asian Cup soccer match between Iran and the Philippines in Robina, Australia, Sunday, March 8, 2026. (Dave Hunt/AAPImage via AP,File)
