LUXEMBOURG, March 18, 2026 /PRNewswire/ -- Ferrero Group announced it has signed an agreement to acquire Bold Snacks, a leading Brazilian premium protein snack company. Founded in 2018, Bold Snacks has seen strong growth from the outset, driven by its digital strategy and innovative portfolio of protein bars, and has recently expanded into whey powders.
"We're thrilled to welcome Bold Snacks to Ferrero, marking our first foray into the better-for-you segment in South America," said Daniel Martinez Carretero, Chief Financial Officer of Ferrero Group. "Bold Snacks is a distinctive brand with strong momentum in Brazil, and this transaction further strengthens our presence in the category while supporting the continued development of our portfolio across key geographies."
As part of the transaction, Ferrero will take over Bold Snack's office and factory in Divinópolis, Minas Gerais, with approximately 300 employees expected to join Ferrero Brazil.
"Becoming part of Ferrero is an amazing opportunity for our business and our people," said Bold Snacks Founder and CEO Gabriel Ferreira. "Being recognized by a global food leader with a strong track record of building and nurturing iconic brands provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before."
The planned acquisition adds Bold Snacks to Ferrero Group's growing stable of better-for-you brands such as Eat Natural and FULFIL in Europe and Power Crunch in North America. In Brazil, Ferrero and its affiliated company Dori Alimentos, owned by Ferrara, currently employ 4,500 people across five plants and three offices.
The proposed transaction is expected to close in the coming months, subject to customary closing conditions.
About Ferrero Group
Ferrero Group is a global leader in sweet-packaged foods, renowned for iconic brands such as Nutella®, Kinder®, Ferrero Rocher®, and Tic Tac®, alongside local favorites.
Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned group now in its third generation, with 50,000 employees and operations in over 170 countries. The company combines a strong heritage and commitment to quality with continuous innovation across established brands and new categories, including ice cream, biscuits, bakery, breakfast cereals, and better-for-you offerings. Guided by a long-term vision, Ferrero focuses on sustainable and responsible growth, strengthening its presence in emerging segments while staying true to its values of excellence and care.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Ferrero Group acquires Bold Snacks, a leading Brazilian protein snack company
JAKARTA, Indonesia, March 18, 2026 /PRNewswire/ -- Fintech lending plays an important role in Indonesia's economy by expanding financing access for households and micro-entrepreneurs. Through digital platforms, it strengthens household resilience, supports microbusiness growth, and stimulates economic circulation across sectors.
A recent study by Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia (LPEM FEB UI) finds AdaKami, a fintech lending platform licensed and supervised by the Financial Services Authority (OJK), contributed between IDR 6.95 – 10.96 trillion (USD 411 – 649 million) to Indonesia's Gross Domestic Product (GDP) in 2024 through the multiplier effect of its loan disbursement. AdaKami has operated in Indonesia since 2018.
The study shows AdaKami's loan disbursement stimulates economic circulation by supporting household spending and business activities, generating added value across at least 185 economic sectors. The financing is estimated to support employment for 47,000 – 78,000 people across 17 sectors, including trade, education, and agriculture.
"Loan disbursement generates a ripple effect through increased household consumption and business activity, stimulating sectors such as retail, transportation, manufacturing, and primary industries. This demand ultimately drives economic activity and production," said Mohamad Dian Revindo, Deputy Head of LPEM FEB UI.
Beyond consumption support, the research highlights fintech lending's growing role in enabling microbusiness growth. Among AdaKami users who borrowed for business purposes, 53.1% used financing to increase inventory, while 28.1% reported revenue growth.
The study also indicates strong demand for accessible financing. Around 24.5% users stated that without formal financing, they would rely on savings or sell assets to meet their needs, suggesting fintech lending helps bridge financing gaps faced by many households and micro-entrepreneurs.
Encouragingly, the research finds AdaKami users demonstrate high financial literacy. 89.2% of respondents understood loan interest rates, fees, and tenors, indicating awareness of borrowing costs and financial obligations.
AdaKami Chief of Public Affairs Karissa Sjawaldy said the findings highlight how responsible fintech lending supports economic resilience and delivers broader benefits to communities.
"We believe inclusive financing access, when managed prudently and responsibly, can deliver benefits to communities. This motivates us to continue providing sustainable services while enhancing literacy so users can manage their finances responsibly and support long-term economic growth," Karissa said.
The study also found AdaKami's financing helps households meet urgent needs and maintain consumption levels, underscoring fintech lending's growing role in Indonesia's formal financial ecosystem.
Media Correspondence:
Silvia Caroline
Corporate Communications
silvia01@adakami.id
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Study Estimates Fintech Lending AdaKami Contributes Up to USD 649 Million to Indonesia's GDP
